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“The real ‘wow factor’ in using WordStream is that I gained actionable intelligence that I was not able to uncover using the AdWords tools alone. WordStream did the thinking for me and helped to make my campaigns a success.”
Dave Hassall | New Driver School
“Not only has WordStream helped improve the performance of our account, the addition of the Optimize Keyword Bids to the 20-Min PPC Work Week is just what we needed to make ongoing fixes to our account.”
Paul Stokstad | Mum.edu
Free Tools

Free Tools

Free Keyword Tool

Get thousands of relevant keyword suggestions - more, faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your business.

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase your paid search ROI

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From Our White Papers

From Our White Papers

How to Choose a PPC Software Platform

If you’re ready to find the PPC management platform that will take your campaigns to the next level of success...
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NEW! PPC 101 Guide

We're now offering our PPC 101 lesson as a downloadable PDF! Download this free guide now to learn everything you need to know about Pay-Per-Click Advertising and how...
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Quality Score Toolkit

With WordStream's Free Quality Score Toolkit, you'll have the resources you need to improve your Quality Scores, so you can reach more people while lowering costs...
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Controlling PPC Costs with Negative Keywords

This e-book is packed with information to help you understand, find, and implement negative keywords, including creative applications beyond the obvious...
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Recent Blog Posts

Recent Blog Posts

Sep 18
‘Everyone’ is Not a Demographic: A Guide to Target Markets for Small Businesses

If you run a small business, maybe you have an idea of your target mar...
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Sep 17
Cheat Sheet: Ad Extensions for Shopping Campaigns

As the ambiguous “late-August” deadline to transition PLA campaign...
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Keyword Strategies for Everyone From PPC Power Users

Watch the on-demand recording of our roundtable discussion with three PPC power users, answering questions about everything from keyword basics to advanced tactics and revolutionary hacks. You'll learn:

  • A simplified approach to PPC keyword strategy
  • Hacks to work around the recent death of exact and phrase match
  • and much more!