20 Minute Work Week - Add Negative Keywords

How to prevent irrelevant clicks from eating up your budget with the Add Negative Keyword alert.

Topics include:

  • The data evaluated for brewing recommendations -- 0:53
  • How the negative keywords are prioritized for your validation -- 1:05
  • The importance of conversion tracking in the alert -- 1:19
  • What's match type column for? -- 1:36
  • How to set campaign and account level negatives -- 2:15

 

 
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