This is a high-level overview of how to use WordStream; this tutorial will teach you everything you need to know to get an account up and running in under five minutes.Additionally, you can skip ahead to any of the five sections within the tutorial that interests you:
Next, you'll want to start creating keyword segmentations. WordStream makes this a remarkably simple (and profitable) process. First, segment the keywords in your account:
You can now create a number of segmentations quickly. Let's imagine we run a website promoting mortgage and real estate information. We click the segment button and see the following options:
Next you'll simply choose the segmentations you'd like to create (PRESS CTRL+LEFT CLICK to highlight multiple keywords):
You now have a series of segmentations. You can turn these keyword groups into Ad Groups quickly and easily.
Just right click on the Keyword Group you'd like to bid on, then select "Create Google AdWords Ad Group":
From there, you simply attach the Ad Group to a campaign, assign it the standard characteristics for an Ad Group, and create ad text for the group. If you're having trouble with any of these processes, these tutorials should help:
- Creating Ad Campaigns with WordStream
- Creating Ad Groups with WordStream
- Authoring and Assigning Ad Text
You've now created a working Ad Group complete with optimized ad text. All that's left is posting your account changes to your live account. WordStream interfaces with the API of major search engines to enable you to instantly post account changes.
To do this, navigate to the top left-hand side of your screen, under the "Create PPC Campaigns" tab, and click "Post Account Changes":
That's it! You're done! In just four simple steps (and in under five minutes) you have a working WordStream account, complete with live Ad Groups and advertisements. Now, you just need to dedicate some time to growing and maintaining your WordStream account. Again, for more information about how to maintain your WordStream account, see the WordStream User Guide.
Additionally, you'll want to take advantage of WordStream's negative keyword and workflow tools. Learn more about how to use them in the following tutorials:
Try Our Next Generation Keywords Tools: