Advertiser Pricing
WordStream Keyword Management for PPC is available on a Software as a Service (SaaS) basis for a flat monthly fee. Pricing is not based on your paid search spend, and there are no hidden fees.
Product Details
Advertiser pricing is applicable to companies who are engaging in search marketing to promote their own products or services. WordStream offers three tiers of pricing for the Keyword Management for PPC platform:
| Product Edition | Small Business | Professional | Enterprise |
| Keyword Limit | 50,000 | 250,000 | 2,000,000 |
| Account Profile Limit* | 5 | 10 | 20 |
| Professional Services | Campaign advice and technical support from our team of experienced search marketers | Campaign advice and technical support from our team of experienced search marketers | Campaign advice and technical support from our team of experienced search marketers |
| Monthly Price (US $) | $299 | $499 | $999 |
Special Offer: The JumpStart Program
Trying to set up a search marketing campaign but don't know where to start? Are you concerned about staying within a budget while developing a campaign that speaks directly to YOUR business? Let WordStream guide you through the process. Our veteran search marketers will get you set up with a full-fledged campaign, all while teaching you what you need to know about PPC and WordStream.
The 60-day, hands-on JumpStart program costs $2000. You won't find a better PPC consulting deal anywhere!
Details & Setup Fee
All editions carry with them a one-time $500 (USD) account setup fee to be billed in conjunction with the initial invoice/contract agreement.
Account Profile Limit
Customers may elect to split their keyword databases into two or more separate keyword account profiles, in order to separate keywords by sub-domains, micro-sites, internationalized versions of websites, etc. However, all account profiles must be owned and operated by the same company.
Keyword Limit
The keyword limit is calculated by taking the sum of the number of unique keywords per account profile. For example, if in one account profile, 1,242 people find your website though a search of "yellow t-shirts," this counts as just 1 keyword, not 1,242. However, if the same keyword showed up in a different account profile, it would count as 1 more toward your limit.
Contract Billing
We bill quarterly in advance, with invoices payable net 30 days. We require a minimum 12-month commitment and allow for cancellation for any reason with a 90-day notice period. Clients may opt to pay for a full year's subscription in advance and receive a 10% discount off of their monthly service fees throughout the course of that year.
Custom Licensing Agreements
Need support for more keywords, profiles or anything else? Please contact us for more information on pricing, volume discounts, or other specific issues.
Master Subscription Agreement
Use of Wordstream both as a paying customer or in a free evaluation mode is governed by terms and conditions set in the Master Subscription Agreement.
Don't see a pricing agreement that fits your needs?
Fill out the form below to speak with a WordStream representative about pricing:






















177 Huntington Avenue, Boston MA