AdWords keyword grouping is the most important and the most overlooked pay-per-click marketing activity. Grouping keywords for AdWords brings compounding benefits to your PPC activities, since tight, well-organized keyword groups make for high-performing AdWords ad groups with:
And these factors work together to maximize your search marketing ROI.
Why is keyword grouping so crucial for successful PPC? Because your AdWords keywords and keyword groups need to be closely knit and highly relevant. Users – and Google – are looking for ad text and landing pages that speak specifically to the search queries; relevance is rewarded with high AdWords click through rate and conversion rates from searchers and high Quality Scores from Google. It's a win-win. And implementing a keyword grouper is the only scalable way to keep your keyword and ad groups relevant over time, as your database grows toward the hundreds of thousands.
So you know AdWords semantic keyword grouping can take your search marketing campaigns to the next level. Easier said than done, right? Grouping keywords for ad groups can be a daunting task when you're working with clunky keyword spreadsheets that have no connection to your AdWords account.
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How to Create High-Performance AdWords Keyword Groups with WordStream
- Organizeandsegment your keywords into small, semantically related keyword groups as you discover them.
- Convert keyword groups into AdWords ad groups with the click of a button.
Your keyword groups won't just stagnate in a spreadsheet. WordStream makes them actionable so you can start capitalizing on your keyword groups in your AdWords marketing campaigns right away.
The first step is to segment your keyword database into manageable subgroups. But manually grouping keywords is a dull, tedious task of sorting through lists of hundreds or thousands of keywords and looking for recognizable patterns.
WordStream's keyword grouping tool removes the headaches from the equation. When you select a large keyword group, WordStream suggests strong candidates for keyword subgroups based on frequency and number of visits.
Additionally, as WordStream tracks new visitors to your site and pulls new, traffic-driving keywords into your database every day, the keywords relevant to this group will automatically be sorted into it – a huge improvement over the old way of grouping keywords for AdWords in static spreadsheets.
Another major improvement over the spreadsheet system is WordStream's actionable nature. If you're doing things the old-fashioned way, even if you can manage to form decent keyword groups without the help of a keyword grouping tool, translating those groups into AdWords is a totally separate process. Viable keyword groups probably sit around gathering dust for a good while before someone on your marketing team takes action.
With WordStream, it's incredibly easy to put each group of keywords in an AdWords ad group as illustrated below, because your keyword database is seamlessly integrated with your Google AdWords account and PPC workbench.
Now, you just need to monitor and maintain your AdWords keyword groups, continually segmenting them over time so the groups are appropriately sized and maximally relevant. This way, they'll always be ready to become high-performing, low-cost ad groups at the click of a button.
Why WordStream-Managed AdWords Keyword Groups Perform Better Over Time
Once you've segmented your keyword database into small, relevant subgroups, the only trick is to keep them tight and relevant as time passes and your database grows. WordStream offers a host of maintenance features to ease you through the process of:
- Reviewing new keywords: Looking at the newly added keywords in your database is as easy as checking your email.
- Prioritizing workflow: WordStream's workflow tools make it simple to determine where your time and energy is best spent first for maximum return. You'll know at a glance which keyword groups need segmenting or other maintenance.
- Designating negative keywords: Our negative keyword tools keep your keyword groups “clean” and ensure you're not wasting your AdWords bidding budget by bidding on irrelevant keywords.
With WordStream, your keyword groups will be primed for success when you convert them into AdWords ad groups. You'll find it incredibly straightforward to write relevant text ads and landing pages around your well-managed keyword groups, so you can watch your clicks, conversion rates and Quality Scores climb.
Start Creating Better AdWords Keyword Groups Today!
Proper keyword grouping and organization from the outset is the best way to group keywords for AdWords advertising. Sign up for a free trial of WordStream and see for yourself how much value better organized and targeted keyword groups can add to your AdWords account – and how easy it is to use.
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