AdWords Marketing: Connecting with Customers Through AdWords PPC
AdWords marketing is an effective way to drive qualified traffic to your site, and you can start seeing results instantly when you run your PPC ads. However, reaching success with AdWords can be difficult. The process of growing an effective AdWords marketing campaign, while staying organized and prioritizing other PPC tasks, can become very overwhelming. Sitting down and addressing all of the components of an AdWords marketing campaign for the first time can be daunting, and recognizing that each task requires constant revision and analysis can push search marketers to make poor choices about their data.
Using a keyword management solution like WordStream ensures that the money and time you spend on AdWords marketing is invested, not wasted. Unlike traditiona online marketing tools, WordStream recognizes how many search marketing tasks you’re traditionally left to manage on your own, and it helps simplify and prioritize those tasks to make your data work for you.
AdWords is just one component in your overall search engine marketing plan, and WordStream provides an integrated solution that can help you manage everything in one place.
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Basing Your AdWords Marketing Strategy On Real Site Data
To get the best results from your AdWords marketing campaign, using a keyword tool that finds keywords from actual search traffic and goal conversions is the most relevant and effective solution. Unfortunately, most keyword tools take a completely different approach. A typical keyword suggestion tool:
- Bases suggestions on global search estimates that may or may not be relevant to you
- Doesn’t give you accurate, up-to-the-minute statistics
- Doesn’t provide you with suggestions for negative keywords
- Doesn’t help you manage your keywords once you’ve downloaded hundreds of them into an Excel spreadsheet
- Can’t integrate directly with your AdWords marketing campaign
When researching keywords, your own existing and potential customers are your ideal source. With WordStream, this is where your keyword suggestions come from. Instead of estimates, you’re dealing with real data. WordStream “plugs in” to your AdWords account and with Query Stream and discovers keywords that users have searched to discover your site.
This helps you to make real, informed decisions about your AdWords marketing campaign, and you can probably guess that those decisions are going to bring you better results than estimates and manual keyword management could provide.
Using AdWords as a Component In Your Overall Marketing Strategy
Now you know WordStream helps show you what keywords are bringing traffic to your site. But you can only improve and drive more traffic to your site if you’re taking the right action on your data. With AdWords, data is only part of the equation.
Not only does WordStream show you the data to use in your AdWords marketing campaign, it helps you make decisions about and take action on:
- Prioritizing your content
- Organizing your workflow
- Grouping and segmenting your keywords
- Setting your minimum AdWords bid
- Creating text ads and monitoring AdWords campaigns
- Avoiding irrelevant, negative keywords
With each new action you take, WordStream learns and refines to provide you with even more specific, helpful information as time goes on. Google AdWords is integrated right into WordStream’s dashboard, so all you have to do is to connect WordStream with your AdWords account. With WordStream, beating AdWords at the PPC game has never been easier.
Managing Your AdWords Marketing Task List 24/7
You shouldn’t be left to attend to every last detail in your AdWords marketing task list alone. Worrying about the complexities of keyword discovery or organization can pull you away from setting the right bid on an ad; focusing too much on how you’re writing your ads can take time away from eliminating negative keywords, and so on.
WordStream’s keyword management solution and keyword selector tools minimizes the time you spend on repetitive, iterative tasks, presenting you with the data so you can take appropriate action. With workflow tools built right in, WordStream helps you prioritize tasks like segmenting keywords or associating landing pages, making it easy for you to take the next step and strengthen your AdWords marketing campaign.
WordStream has you covered on all the AdWords secrets, like finding long-tail keywords, figuring out which keywords could be grouped together, and discovering negative keywords, so that you can focus on your AdWords marketing strategy and less on the dull details.
Manage your PPC Marketing Efforts with WordStream
Manage your site data 24/7 with WordStream's innovative AdWords management software. You can try out WordStream's keyword discovery, keyword grouping and workflow tools right now by signing up for a free trial of WordStream today!