WordStream SEO for FireFox - Product Documentation

WordStream SEO for Firefox is a browser plug-in component of WordStream Keyword Management for SEO (it is a different application than the SEO Content Creation Plug-in for Firefox, which is a component of Keyword Research Suite). The browser plug-in provides you with seamless access to the most relevant keyword research data at your fingertips as you author or edit Web content in your CMS or Blog - the net result is that you'll save time and be more successful at your search engine optimization (SEO) efforts.

Understanding the Relationship between WordStream SEO for FireFox Plugin and WordStream Keyword Management for SEO

It's important to understand the relationship between the WordStream SEO for FireFox Plugin and WordStream Keyword Management for SEO.

    WordStream Keyword Management for SEO is a hosted application for conducting, analyzing, saving and managing your keyword research, including keyword discovery, keyword organization and keyword analytics, and SEO tools for acting on keyword research.
  • WordStream SEO for FireFox Plug-in is an important feature of WordStream Keyword Management for SEO, designed to make your keyword research more readily actionable by providing in-browser tools to simplify and improve SEO-friendly content creation.

Downloading & Installing the WordStream for FireFox Browser Plug-In

Follow these steps to get started:

  • Make sure you're using the FireFox Browser
  • Using Firefox, click on the download link in your WordStream account to download the plug-in. If your browser pops up a message saying: "FireFox Prevented this site (www.wordstream.com) from asking you to install software on your computer", then click Allow
  • Firefox will ask you if you want to install the WordStream SEO plug-in, click YES.
  • Logging in to WordStream SEO for Firefox Plugin: Once you've installed the plug-in, you'll have to sign-in with your existing WordStream account username and password.
  • Updating WordStream SEO for FireFox Plug-in: You can check for updates from Tools -> Add-ons -> Find Updates in the FireFox browser.

Opening, Closing and Tucking the Plug-in

To open the plug-in in your Browser, click on the WordStream SEO button, located in 2 places in your FireFox browser:

  • On the top right-side of the browser tool bar
  • In the task bar on the bottom right-side of your browser

Clicking on either these buttons when the plug-in is already open will result in closing of the plug-in.

To tuck away the plug-in, click on the "<<" button at the top right side of the browser plug-in. When you tuck away the plug-in, it maintains its state, but is tucked away to the side of your screen. When you close the plug-in, it loses its state.

Finding & Selecting a Primary Topic

When authoring content for SEO, it's critically important that you:

  • Pick a specific, primary topic that is both popular & relevant topic to your business
  • Authoring content that specifically targets your selected topic – by writing content that targets a specific topic, your page will be more likely to show up on organic searches for that topic.

To get ideas for promising topics to write about, type in a word or phrase into the plug-in and click Find Topics, WordStream will suggest a list of promising topics for you to explore. Click on a topic to view keywords associated with it, and click the magnifying glass to launch the Search trends menu:

Once you’ve decided on a primary topic, click on the '[-]' button to minimize your suggested topic list so you can focus on exploring your selected topic.

Exploring Your Selected Topic

Once you've selected a topic from the list of suggested topics, WordStream provides three tabs (Top Keywords, Question Keywords, and Long Tail Keyword Modifiers) which are designed to help you do an in-depth exploration of your selected topic. Here's an explanation of the three tabs are, why they're important, and how you should use them.

Name of Tab What is it? Why it matters What should I do with it?
Top Keywords The most popular searches within your selected topic. Because it helps to include the words people are actually searching on in your web page, otherwise, it’s not likely that your content will show up in organic search results for those searches. Work the Top keywords for your topic into the title, URL, headings, content, meta description, image captions and elsewhere throughout the body content of your web page.
Long Tail Keyword Modifiers The most popular word-modifiers that are used in conjunction with your primary topic

Because sometimes people search using broken, caveman-like English, for example if your topic was "Boston Used Cars" and someone searched on "cars Boston dealership used Toyotas" - it's difficult to include this caveman phrase on your page without it seeming ridiculous to the person reading your web pages.

Because the long-tail is super long – meaning that there are just so many different ways of searching for a topic, that it’s impossible to include all of them on your page.

Try to include the popular word modifiers that are used in conjunction with your primary topic into your web page contents. This way your page can read more naturally while also cast a wider net – becoming eligible to showing up on a more diverse mix of long-tail search results.
Question Keywords Keywords within your selected topic that appear to be question keywords Because many people phrase their keyword searches in the form of questions. Try to ask and answer popular questions around your topic to provide your audience with valuable content as well as more opportunities for your content to show up in search engine results pages.

Relative Frequency: WordStream also provides the relative frequency metrics for each keyword, displayed in the blue metered bars on the right-side of the Top Keywords, Long Tail Keyword Modifiers and Questions tabs.

Relative Frequency is an estimate of how frequently a particular keyword is searched on. In general, (or popularity ) of a keyword. In general, the higher the relative volume, the more popular the keyword is actually searched on relative to the other keywords in this list. To remove a keyword from your list, click on the '[x]' button - if available, WordStream will find the next most popular keyword and append it to the bottom of your list.

Publishing Content to your Blog or CMS

WordStream SEO for FireFox provides providing seamless integration with various popular Content Management Systems, Blogs and Web-based-rich-text-editing-tools to help you take action on your keyword research. To get started, click Create Content button and fill out the properties associated with your Blog or CMS including your username, password and type of Web publishing system to enable integration between WordStream SEO for Firefox Plugin and your Blog or CMS. Currently, the following Web publishing systems are supported:

  • WordPress
  • Drupal
  • Blogger
  • TypePad
  • FCKEditor

Self-Hosted CMS/Blogs: If your organization is self-hosting WordPress, Drupal, or TypePad, then you'll also need to provide the URL for the login page of your CMS (eg: http:// www.mycompany.com/user/login ) and the URL for creating new content (eg: http:// www.mycompany.com/node/add/articles ).

View/Modify/Edit CMS Settings: If you need to change your CMS settings (for example, suppose you've changed your password), right click on the Create Content button and select the Configure CMS settings.

Other Web Publishing Platforms: Don't worry if your Blog or CMS isn't on this list – you can still use WordStream SEO for Firefox, though you’ll just have to manually login to your CMS/Blog.

Getting Keywords from your Keyword Research into your Web Page

In order to be successful in on-page Search Engine Optimization, it's critical that you include on your page the Top Keywords, Long Tail Keyword Modifiers, and Question Keywords that people are searching on within your selected primary topic. WordStream SEO for FireFox has several ways to help you get the keywords out of the plug-in and into the contents of your Web page.

Insert into Document or Copy/Paste

When exploring your selected primary topic, right-click on a keyword in the Top 10 Keywords, Long Tail Keyword Modifiers, or Questions tabs to expose a short-cut menu.

  • Insert into Document: Inserts the selected keyword into your document at the place where your cursor was.
  • Copy: Places the selected keyword to your clipboard for you to paste anywhere in your document.

Insert Tags, Meta Keywords or Labels

Most blogs or content management systems include ways to categorize your content through the use of Tags, Meta-Keywords or Labels. To optimize your content for search engines, it is recommended that you use keywords that are popular and related to your primary topic. To do this, select the Find Tags, Meta Keywords or Labels option from the short-cut menu.

Next, type in a word or phrase – WordStream will display a list of related keywords and keyword variations – select the ones you feel are the most relevant to your content and click Apply.

Keyword Search for a Word in your Document

Access to WordStream’s keyword suggestion tools is available at your finger tips – just select a word or phrase in your document (as if you were copying the keyword to the clipboard), then click on the Search for Keywords option located in the short-cut (right-click) menu. WordStream will display a list of popular keyword variations for your search – pick one that makes the most sense and WordStream will insert the keyword into your document.

Checking Your SEO Work

As you're writing your content, WordStream helps keep track of your SEO progress.

Keyword Counts: The plug-in tracks keyword counts in the Top 10 Keywords, Long Tail Keyword Modifiers, and Questions tabs. Every time a word in your target list appears in the body of your document, WordStream will increment the count. Try to work in as many of keywords into your body content – but don't over-optimize either. To figure out if you’ve over-optimized your content, simply ask yourself: does my content read naturally to a human reader? If so, then you’re probably OK.

Keyword Highlighting: WordStream can show you where the words you're targeting appear in your document. To highlight and un-highlight your document, click on the highlighter buttons on the bottom of your screen.

Accessing your Own Keyword Research in the WordStream SEO for FireFox Plugin

WordStream Keyword Management for SEO is a hosted application for conducting, analyzing, saving and managing your keyword research, including keyword discovery, keyword organization and keyword analytics and much more. If you are a WordStream for SEO customer you can access your saved keyword research projects directly from the plug-in, under the “My Keyword Research” tab. All of the instructions about selecting a primary topic, exploring the topic in terms of top keywords, long tail keyword modifiers, and question keywords, and trying to get those keywords into your content still apply – the only difference is that you’ll be leveraging your own proprietary keyword research.

An important SEO objective for your organization should be to author one page for every topic that is important to your business, this way you can at least have an opportunity to rank in the organic search results for those topics. It doesn’t make sense to write many articles that target the same primary keyword since Google generally only displays a maximum of 2 results from any one website. It's much better to write about your products and services from different angles.

By leveraging your own saved Keyword Research, you can also keep track of what topics you've already targeted with one or more specific articles on your website, and which topics haven't yet been worked on by looking at the Content Page? Column. If you've completed writing of a page that targets one of your saved keyword topics, then click on the Associate Content link .

Logging into WordStream Keyword Management for SEO

There are several short-cuts in the WordStream SEO for FireFox Plugin for logging into your saved keyword research contained in your WordStream Keyword Management for SEO account.

  • Click on Manage my Keyword Researchlocated at the bottom of the plug-in
  • Click on the Go To My Keyword Research option located in the short-cut menu

Changing your Subscription Preferences or Canceling your WordStream Keyword Management for SEO Account

To view, edit, modify, upgrade/downgrade or cancel your WordStream Keyword Management for SEO account, you'll need to login to WordStream Keyword Management for SEO account (see previous section on Logging into WordStream Keyword Management for SEO). Once you've logged in, go to the Setting --> Billing Information tab and make whatever changes you want to your WordStream subscription there.

For More Information: Video Tutorials

To learn more, check out these online video tutorials: