Archived Webinar Recordings

The WordStream Search Marketing Webinar Series offers a free, convenient, and fast way to learn about important Search Engine Optimization (SEO) and Pay-Per-Click (PPC) topics, as well as practical tips on how to put theory and best practices into action. Browse through one of our archived Webinar recordings by clicking on one of the links below.

Effective Keyword Research For SEO & PPC

Effective keyword research and management is a foundational element of every successful SEO and PPC marketing effort. Do a bad job here, and nothing else works! This talk on keyword research covers advanced tips, strategies and best practices for conducting effective keyword research for SEO and PPC marketing.

Leveraging the Long Tail of Search Marketing

Is the long tail of search really dead? This webinar delves into various aspects of long tail search engine marketing, including the difference between keywords and search queries, different tips and tricks for leveraging the long tail in PPC, and the overwhelming value of long tail keywords in SEO.