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Online Marketing Jobs: How Internet Marketing Careers Differ by City and Role


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Looking for an online marketing job? Not sure which state to move to follow your internet marketing career? These facts and figures on the median digital marketing salary can help you look at these from a financial perspective, but as always, you should look at the whole picture!

*Psst, you should consider working for WordStream to start a career in digital marketing.

digital marketing jobs

This infographic was created by Onward Search; original analysis and breakdown by WordStream.

Click on the table of contents to skip to a city of your choice:

Table of Contents:

Internet Marketing in New York

It pays to start your career in digital marketing career in New York. Based on job listings reported on indeed.com, a Pay Per Click (PPC) Coordinator earns about 49k-54k, well above most other cities to start an internet marketing career. A PPC specialist can expect to earn from 58k-89k and a PPC analyst will see salaries from 57k-129k, depending on experience. For more senior roles, an account manager typically earns 56k-80k, an online marketing manager between 73k-199k, and a director of Internet Marketing averages 74k-110k in yearly compensation. As a city with high living expenses, these salary ranges aren’t surprising.

Internet Marketing in Chicago

Chicago is considered to be one of the top cities to find internet marketing jobs. In Chicago, an online marketing manager can expect to make 62k - 100k. A PPC Analyst earns between 48k - 109k, while a PPC Specialist makes around 49k - 75k. Account managers earn 47k - 67k, and PPC Coordinators make 42k - 46k. While these digital marketing career income numbers are less than for New York, it’s important to take into consideration the difference in cost of living expenses. According to the 2010 United States Census Bureau, the cost of living in some parts of New York City is as high as 216% of the national average, where as Chicago’s cost of living is 116% of the national average.

Internet Marketing in San Jose

The third largest city in California, San Jose’s booming technological industry has earned it the unofficial title as the “Capital of Silicon Valley.” Internet marketing careers in San Jose, California, can bring in 75k - 121k for Online Marketing Managers. The digital marketing salary for a PPC specialist is 59k - 91k, for Account Managers it’s 57k - 81k. A Director of Internet Marketing in San Jose can expect to make 75k - 112k, while a PPC analyst makes 58k - 131k, and a PPC Coordinator would make 50k -55k.

Internet Marketing Austin

Austin is the 4th largest US city and serves as the capital of Texas. Dubbed the "The Live Music Capital of the World", Austin is known for its prolific live music scene. Austin has a heavy liberal influence, which is unique to the predominantly conservative whole of Texas, fostering the Austin mantra of “Keep Austin Weird.” For online marketing careers in Austin, Texas, Online Marketing Managers make approximately 51k - 83k. PPC Specialists make 40 - 62k, Account Managers make 39k - 56k, Directors of Internet Marketing make 51k - 77k, PPC Analysts make 40k - 90k, and PPC Coordinators make 34 - 38k.

Internet Marketing Seattle

The coastal seaport city of Seattle is the largest city in the Pacific Northwest. Seattle features burgeoning tech and green energy industries with an emphasis on sustainability. With digital marketing jobs in Seattle, an Online Marketing Manager might make anywhere from 53k - 87k. A PPC Specialist would make 42k - 65k, and an Account Manager can expect to make between 41k - 58k. PPC Analysts with an online marketing career in Seattle earn around 42k - 94k, while a Director of Internet Marketing might get 53k - 80k, and a PPC Coordinator would likely earn 36k - 39k.

Internet Marketing San Francisco

San Francisco, California is the second most densely populated city, after New York City. San Francisco, spanish for Saint Francis, is known for its unique architecture, especially the famous Golden Gate Bridge. The city is a center for liberal activism, the gay rights movement, and is home to the haunting Alcatraz Island, which once served as a major prison. In San Francisco, California, Online Marketing Managers make between 73k - 118k. PPC Specialists make 57k - 88k, PPC Analysts make 57k - 128k, and PPC Coordinators make 49k - 54k. San Francisco Account Managers make 56k - 79k, while Directors of Internet Marketing earn 73k - 109k.

Online Marketing in Boston

Boston, the largest city in New England, is also the capital of Massachusetts and is one of the oldest cities in the United States. Founded by England Puritan colonists, Boston is home to a wealth of famous American graves, artifacts, and major historical events in connection with the American Revolution, such as the Boston Tea Party. Boston is the first city to have a public school system and the first city to have a subway transportation system. The city is a hub for higher education and innovation, home to many academic universities. Boston also has one of the highest costs of living in the United States, at 132% of the national average. For those considering digital marketing jobs in Boston, Massachusetts, Online Marketing Managers generally earn between 67k - 109k and PPC Specialists make 53k - 81k. Account Managers in Boston make 51k - 73k, while Directors of Internet Marketing earn 67k - 101k. PPC Analysts make 52k - 118k and PPC Coordinators generally make 45k - 49k.

Internet Marketing in Atlanta

Atlanta is the capital of Georgia, and earns the title for the world’s busiest airport as a central transportation hub. Atlanta also hosted the 1996 Olympics, catalyzing the development and revitalization of Atlanta's neighborhoods. For internet marketing careers in and around Atlanta, Georgia, Online Marketing Managers generally make between 63k - 103k and PPC Specialists earn 50k - 77k. Account Managers in Atlanta can make anywhere from 49k - 69k, while Directors of Internet Marketing earn 64k - 95k. PPC Analysts usually make 50k - 112k and PPC Coordinators make 43k - 47k.

Internet Marketing Los Angeles

Los Angeles is spanish for “the angels,” which has given rise to LA being referred to as “the city of angels.” Los Angeles is the most populous city in California, and the 2nd most populous city in the Unites States behind New York City. LA is famous for its central role in fashion, media and technology. LA is also home to Hollywood, the birthplace of the world’s most popular television shows, music albums, and movies. What is the income for digital marketers in LA? Online Marketing Managers in Los Angeles, California generally earn between 61k - 98k and PPC Specialists make 48k - 74k. Account Managers in LA make 46k - 66k, while Directors of Internet Marketing earn 61k - 91k. PPC Analysts in the Los Angeles area can expect to make 47k - 107k, and PPC Coordinators generally make 41k - 45k.

Internet Marketing in Dallas

Once prominent for its wealthy oil and cotton industries, Dallas since become a major location for banking, commerce, telecommunications, and computer technology. In Dallas, Texas, the digital marketing salary for an Online Marketing Manager can be anywhere between 57k - 93k. PPC Specialists in Dallas make 45k - 70k, Account Managers in Dallas make 44k - 63k, and Directors of Internet Marketing earn 58k - 86k. PPC Analysts make 45k - 101k and PPC Coordinators generally make 39k - 42k. The cost of living in Dallas is 92% of the national average.

Online Marketing in Philadelphia

Philadelphia, known as the “city of brotherly love” due to its Greek translation, is also home to a number of important events in American history. Philadelphia served as an important meeting place for the United States’ Founding Fathers during the Revolutionary War, and was the nation’s temporary capital city while Washington DC was being constructed. Philadelphia is also known for its cheesesteaks and soft pretzels, exemplifying the city’s multitude of various ethnicities through their cuisine. The online marketing salary for PPC Analysts in Philadelphia, Pennsylvania is 42k - 96k , while the salary for PPC Coordinators is 36k - 40k , and 43k - 66k is the general income range for PPC Specialists. Online Marketing Managers tend to make 54k - 88k in Philadelphia, Account Managers make 41k - 59k, and Directors of Internet Marketing make 54k - 81k.

Internet Marketing in San Diego

San Diego, California, is the birthplace of the state and sits beside the Mexican border with a heavy military presence. In San Diego, Online Marketing Managers can make between 57k - 93k. PPC Specialists in San Diego make 45k - 70k, Account Managers tend to make somewhere between 44k - 63k, and Directors of Internet Marketing earn 58k - 86k. PPC Analysts make 45k - 101k and PPC Coordinators generally make 39k - 42k.

Internet Marketing in Portland

Portland is Oregon’s most populous city and is known as one of the most environmentally friendly cities in the world due to the city’s advanced land-use planning and investments in light rail urban transportation. Portland is also recognized for its variety of outdoor activities, liberal politics, and an emphasis on local and sustainable practices. Portland is home to many beer and coffee enthusiasts, resulting in numerous microbreweries, microdistilleries, and food carts. In Portland, Online Marketing Managers earn an income in the area of 50k - 82k. PPC Specialists in San Diego make 39k - 61k, Account Managers tend to make somewhere in the ballpark of 38k - 55k, and Directors of Internet Marketing earn 50k - 75k. PPC Analysts make 39k - 89k and PPC Coordinators generally make 34k - 37k.

Internet Marketing in Houston

Houston is the most populous city in Texas and is home to the NASA Space Center. Online Marketing Managers in Houston, Texas, earn an income in the area of 56k - 92k. PPC Specialists in Houston usually make 44k - 69k, Account Managers tend to earn 43k - 62k, and Directors of Internet Marketing earn 57k - 85k. PPC Analysts make 44k - 100k and PPC Coordinators have a internet marketing salary between 38k - 42k.

Internet Marketing in Phoenix

Phoenix is the capital of Arizona and is located in the northeastern edge of the Sonoran Desert, giving Phoenix it’s subtropical desert climate. Digital marketing jobs In Phoenix, Arizona bring in an income of 49k - 79k for Online Marketing Managers. PPC Analysts positions in Phoenix earn an income between 38k - 86k, PPC Specialists make 38k - 59k, and PPC Coordinators generally earn 33k - 36k. Account Managers in the Phoenix area tend to make somewhere around 37k - 53k, and Directors of Internet Marketing earn 49k - 73k. The cost of living in Phoenix is right on par with the national average.

Internet Marketing in Baltimore

Baltimore is the largest city in Maryland. Once a manufacturing mecca, the economic move away from manufacturing has led Baltimore to shift towards white-collar economy, with John Hopkins University and Hospital serving as two of the city’s top employers. Major industries in Baltimore include health care, international finance, and maritime commerce, resulting in a highly educated workforce that constitutes the nation’s highest concentration of residents with advanced degrees. In Baltimore, Online Marketing Managers make 58k - 94k as part of an online marketing career. Baltimore-area PPC Specialists make 45k - 70k, Account Managers tend to make 44k - 63k, and Directors of Internet Marketing have an income between 58k - 87k. PPC Analysts make 45k - 102k and PPC Coordinators usually earn a digital marketing salary between 39k - 43k.

Internet Marketing in Minneapolis

Minneapolis, nicknamed “City of Lakes,” is the largest city in Minnesota. Minneapolis rests on the banks of the Mississippi and has an abundance of lakes, wetlands, creeks, and waterfalls. For internet marketing jobs in Minneapolis, Minnesota, Online Marketing Managers earn an income in the area of 53k - 86k. PPC Specialists in Minneapolis make 42k - 65k, Account Managers tend to make somewhere between 41k - 58k, and Directors of Internet Marketing make 53k - 80k. PPC Analysts generate a salary between 42k - 94k and PPC Coordinators get 36k - 39k. The cost of living in Minneapolis is 111% of the national average.

Internet Marketing in Nashville

Nashville is the capital of Tennessee, with the nickname “Music City” due to its central importance in the music industry. In Nashville, Tennessee, Online Marketing Managers make somewhere between 52k - 84k. PPC Specialists in the Nashville area make 41k - 63k, Account Managers tend to make around 40k - 57k, and Directors of Internet Marketing earn 52k - 78k. PPC Analysts make 40k - 91k and PPC Coordinators make 35k - 38k. The cost of living in Nashville is 89% of the national average.

Internet Marketing in Denver

Denver is the largest city and capital of Colorado, located just east of the Front Rage of the Rocky Mountains. For digital marketing positions In Denver, Colorado, Online Marketing Managers generally earn an income between 52k - 85k. PPC Specialists in Denver make 41k - 64k, Account Managers tend to get 40k - 57k, and Directors of Internet Marketing make 52k - 78k. PPC Analysts earn 41k - 92k and PPC Coordinators get 35k - 39k.

Internet Marketing in Orlando

Orlando is often referred to as the “Theme Park Capital of the World” due its numerous theme parks such as the Walt Disney World Resort, the Universal Orlando Resort, SeaWorld, Gatorland, and others. For online marketing careers in Orlando, Florida, Online Marketing Managers earn an income in the area of 52k - 84k. Orlando PPC Specialists earn 41k - 63k, Account Managers tend to make somewhere around 40k - 57k, and Directors of Internet Marketing make 52k - 78k in salary. PPC Analysts usually receive 41k - 92k and PPC Coordinators tend to make between 35k - 38k.

 

 
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