What Are the Benefits of WordStream?

The key benefits of using WordStream for Keyword Management are increased productivity and relevancy, which in turn yields greater value for your search marketing efforts.

Productivity

Why WordStream over other tools? WordStream's unique keyword management solutions improve search marketer productivity by providing an integrated workbench of actionable productivity and workflow tools for SEO and PPC.

• Actionable Tools: Powerful, actionable keyword tools in an integrated keyword workbench help you do many of the most manual and time consuming (yet critically-important) search marketing tasks such as keyword discovery, keyword grouping, keyword research, keyword organization, finding negative keywords, and so much more.
  We seamlessly integrate our keyword tools directly with the systems that are most commonly used to act on the results (such as Google AdWords), thus enabling a search marketer to act, instead of just looking at Web analytics reports.
• Expert Workflow & Collaboration: WordStream's expert workflow tools for PPC and SEO helps a search marketer prioritize tasks, by identifying the biggest inefficiencies and prioritizing tasks. This enables effective division of work; tasks can be defined, prioritized then assigned and carried out by different individual contributors in a collaborative way.
• Relentless Automation: WordStream learns more about your keywords as you use it. For example, as you "blacklist" or "whitelist" newly discovered keyword opportunities, it can better understand which keywords are likely to be important for your business, and conversely, which ones aren't a good fit. Newly discovered keywords are automatically organized, and new goal conversions are attributed to the keywords that lead to the conversions - your keyword research is always up-to-date! WordStream can optionally synchronize newly discovered keywords with Google AdWords!

The integration of actionable keyword tools, expert workflow and collaboration tools, and customizable, optional automation yields unprecedented productivity in keyword management for PPC and SEO.

Relevancy

WordStream is constantly learning, improving, and growing your private keyword database expanding your universe of potentially millions of keywords, while simultaneously updating your keyword research to correctly attribute what keywords lead to real traffic and goal conversions on your site. Over time, you can build an accurate understanding of how people are searching for products and/or services in your industry (i.e. your keyword taxonomy), and which of these keywords are the most goal producing. Using WordStream keyword tools, your private keyword taxonomy can be easily organized and grouped, and acted on for expanding and optimizing PPC and SEO campaigns - the results can be staggering.

• How Relevancy is Critical for PPC: By having specific and relevant keywords organized into  tightly knit keyword segmentations enables better audience segmentation. By responding to search queries with highly-targeted ad text and landing pages, you'll enjoy higher Quality Score, which implies better ad positions at lower minimum bids (and lower First Page Bids), which translates to lower cost-per click and reduced cost-per action.
   
• How Relevancy is Critical for SEO: Web content authored around a specific topic is more likely to be deemed relevant for natural search queries pertaining to that specific topic.

  WordStream is the ultimate SEO tool because it allows you to break up your keyword taxonomy into keyword groupings. To rank and dominate an entire keyword niche, simply author a single Web page for each keyword grouping. The tool even helps you prioritize content creation efforts – to focus on your proven, goal-producing keyword groupings first. Organized keyword taxonomy can also inform Website information architecture and a variety of other on-page SEO factors.

For both SEO and PPC, improving keyword relevancy results in better conversion rates since your search traffic will be more qualified.

Value

Increased productivity and relevancy translates to increased value from your SEO and PPC efforts. By spending less time working on the more mundane aspects of search marketing, and by knowing exactly where to focus your time and efforts, you're freeing valuable resources to focus on more creative activities. And search marketing work done in WordStream is far better-optimized than anything you could have ever created manually, yielding better results in terms of return on investment for both paid and natural search marketing! Over time, value is created as your company website becomes a powerful inbound marketing machine, generating a continuous and growing flow of inbound leads, freeing your outbound marketing organization to engage in more productive activities, like closing deals. Moreover, application is value-priced at a fair, low monthly fee and isn't tied to a percentage of advertising spending. Simply put, WordStream creates value by saving you time and money, while helping you drive more leads and sales!

Sign up for the free trial and witness first-hand the productivity, relevancy and value of WordStream!