3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

On October 27, 2016

When you are considering an ad on your Facebook timeline, what is the first thing you look at? The offer.

You want to know why you should click on that ad—will you get a discount, is there a big sale going on now? Maybe it’s a remarketing ad for a product you considered in the past. Will it save you time, money, or a future headache? “Stock up on winter clothes now before the first big snow!” or “Have your groceries conveniently delivered to your doorstep.”

Will Smith's Value proposition 

Will Smith knows his value proposition!

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How to Calculate Your Marketing Budget [Infographic]

On October 26, 2016

A good marketing agency won’t try and sell you on what you can’t afford, but try and figure out what will work best for your situation. All companies are different and have individual needs, but we have figured out a simple way to get your business on the right track for planning your marketing budget. This post includes a template and process for allocating your marketing budget whatever your company size and revenue.

Now it’s time to whip out that calculator and figure out your true marketing budget.

marketing budget examples by company size

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Bing’s Expanded Text Ads Even Outperform Google’s [Data]

On October 25, 2016

Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in July, we’ve seen most advertisers jump to create and test out the new ad format, generally discovering that expanded text ads increased their CTR.

Not to miss the opportunity, Microsoft announced that they would be rolling out Bing Expanded Text ads later this year. Well, today’s finally the day! Bing Expanded Text Ads are now available to be created to all advertisers in the Bing Ads interface!

bing ad expanded text ad ctr

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5 Reasons Your Facebook Ads Aren't Working

On October 25, 2016

You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is largely on maintenance-mode, needing only minor tweaks here or there.

Facebook, on the other hand, is a mess.

Part of the problem is that Facebook ad campaigns are a completely different animal compared with what you’re used to. If you’re not yet seeing the return you’re looking for, start troubleshooting now.

facebook ads not working

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10 Reasons Your Site Is Preventing Conversions Right Now

On October 20, 2016

There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimization, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there.

Getting traffic isn’t the end-all to digital marketing, though. You still need to serve content that will get those visitors to engage and convert. For anyone who has a business online, the most critical metric is sales conversions.

site conversions problems to solve

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NEW AdWords Message Extensions Enable High-CTR Click-to-Message Ads [Data]

On October 19, 2016

This week, Google announced one more mobile ad extension, message extensions. What are AdWords message extensions?

Message extensions, like all other ad extensions, are eligible to show alongside an advertiser’s ads on the SERP, generally making them larger and more feature-rich while increasing CTR.

message extensions

Here’s what’s new: message extensions give users the opportunity to click to text a business directly from the SERP!

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11 Ways to Get More (Real!) Instagram Followers

On October 19, 2016

Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. It's one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

Just how awesome is it? Engagement rates for brands on most social networks are less than 0.1%, but Instagram blows them all away. The average Instagram engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on Facebook.

instagram vs facebook engagement

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4 Big Local Marketing Trends - Plus 8 Ways to Adapt

On October 18, 2016

big local marketing trends

The key for any local business or SEO expert adapting in the local market is responding to the developing trends of post-digital user behavior. What new technologies, applications, or online services are now ready-at-hand to the user, and how can your business optimize itself towards that streamlined experience?

Examining social media trends and blossoming new online services through the lens of lead generation and increasing foot traffic can provide surprisingly productive insights on how to improve your local business.

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3 Simple PPC Formulas Proven to Lower Your Costs

On October 17, 2016

When I was growing up and deciding what I wanted to study when I went to college, my mother always told me to study math. I remember her telling me that no matter what industry I went into, I’d always be able to find a job because everyone hates math and would hire someone else to do it for them.

It was hard for me to believe at age 16 – in high school, being good at math certainly didn’t make me popular. But just one decade later, I have to admit she was right. Math is the universal language and even in a field like marketing, where my peers spend their days thinking of creative ad copy and keywords, math skills are becoming increasingly valuable to data-driven marketers.

cost per acquisition equals clicks times cost per click divided by clicks times conversion rate

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