Building a Successful Paid Twitter Campaign From the Ground Up

On December 2, 2016
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When it comes to content promotion, Twitter is a veritable smorgasbord of new and engaged audiences. You can create a campaign to get visitors to your website, drive app installs, raise tweet engagement, and more. Users are online all the time and consuming vast quantities of content and media. And with customizable budgeting, you’re in control of your spend.

The catch? It takes a little monetary investment to get the most out of all that Twitter has to offer.

Building a paid Twitter campaign title image

We know spending your limited budget on a new avenue for marketing is intimidating. That’s why we put together this guide to building your new paid campaign on Twitter.

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The Seriously Comprehensive Guide to B2B Content Marketing

On December 1, 2016
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I don’t even want to try and guess how much content about B2B content marketing is out there. There are possibly thousands of guides on everything from brand voice and editorial style to market segmentation and content amplification.

Unfortunately for newcomers, most of this content is absolutely terrible.

 B2B content marketing

B2B content marketing, or business-to-business content marketing, can be very challenging, and it’s only going to become more so in the coming years (if such a thing were possible).

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19 Genius Dental Marketing Ideas to Grow Your Practice

On November 30, 2016
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I hate the dentist. More than I hate going to the hospital or eating my vegetables, the dentist is my least favorite appointment. And, due to the fact I move around a lot, I’m constantly looking for a new dentist to trust my teeth with.

Talking to friends who also struggled with finding a dentist, I heard all kinds of horror stories. What we could all agree on: finding a good dentist is hard.

You might find that bringing in good clients is hard too! Here are some smart marketing ideas to make it easier for your potential customers to find your practice.

Local Awareness for Dental Practices

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The 9 Best 404 Error Pages We’ve Seen

On November 23, 2016
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What Is a 404 Error Page?

First things first. A 404 or Not Found error happens with a user tries to follow a dead, broken, or nonexistent link. Instead of serving the page the user wanted, the site serves the 404-error page.

 HTTP/ERROR

Website designers and marketers are realizing the importance of capturing each visitor to the site, even if they land on an error page. In fact, especially if they land on an error page! You don’t want your visitors abandoning your site for a hiccup that could be your fault for not cleaning up dead links.

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6 SEO Experiments That Will Blow Your Mind

On November 22, 2016
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In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward.

All of today’s best practices came as a result of past experiments – both failures and successes.

That’s why I love doing experiments. While Google may reveal a few bits and pieces of information, they’ll never tell us everything we need to know to evolve our SEO strategies from the ordinary into the realm of unicorns.

best seo experiments

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8 Industries That Must Have a Video Marketing Strategy

On November 21, 2016
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Did you know that 80% of consumer internet traffic will be video in 2019, according to Cisco? While that’s pretty astounding, it isn’t THAT shocking. You’ve likely already noticed that your Facebook feed has turned into a jam-packed binge-watching session. You likely send out a few snap videos a week to friends and family, and Facetime has become the main way you communicate with your nieces and nephews.

Aside from your social media habits and personal communication styles, you’ve also likely observed that more and more businesses are using video on their websites. Whether it be embedded in a blog post or as a homepage hero video, it’s clear that video content is becoming more and more critical for each and every industry to use in their marketing efforts.

video marketing strategies

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