Blog List

The Retirement of Google Site Search: An Advertiser’s Survival Guide

On April 14, 2017
4

If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening to your in-site search tool.

Short answer: it’s being replaced with Custom Search Engine (CSE), and you’re being opted into the new tool come April 1, 2018. This change has sparked the attention of the SEO and SEM communities alike, and there are definite pros and cons to this change for both sites and advertisers.

google site search sunset

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How Not to Kill Your PPC Account With a PR Stunt

On October 29, 2015
1

Big publicity events can do wonders for growing the lead funnel and enhancing your PPC efforts, but they can also cause major glitches in an otherwise immaculate account. While no brand should ever shy away from the limelight, not anticipating how this PR exposure will impact all facets of your business is not only dangerous, it’s an avoidable risk.

Here’s how to rock the limelight and ride the wave of stardom to PPC growth (instead of decay).

Lego everything is awesome 

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The ABCs of Google AdWords

On August 27, 2015
1

Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet.

Of course, Google will still be Google, and AdWords isn’t going anywhere, but the company’s new corporate structure lets them separate the various aspects of the business, such as its advertising products from its dystopian driverless car projects and other wacky “moonshot” ideas that are under development in the company’s secretive Google X labs. At least that’s the official story…

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3 Keys to Better Keyword Analysis

On July 23, 2015
7

Some paid search pundits have predicted the impending death of keywords in PPC, including our own Larry Kim – and the day may come when we don’t have to bid on specific keywords, but for now, keyword selection is still a huge part of a solid PPC marketing strategy. And that means you need to be familiar with keyword analysis – a method of breaking down keywords to determine if they’re right for your campaigns.

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International PPC: 3 Reasons You Can’t Afford NOT to Go International

On May 22, 2015
0

We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.

international ppc markets

What does it mean to serve, as opposed to take orders? It means:

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Google's New Display Network Interface Explained

On April 24, 2015
2

Google is taking a page out of Facebook’s book and restructuring Display campaigns around marketing goals (as opposed to key functionality). While the sudden change in interface may seem take some of you by surprise, this one is absolutely for the better. Here’s what you need to know about your existing Display campaigns (including retargeting) as well as the key takeaways to consider when creating new campaigns.

Let’s start with the changes:

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Who's Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types

On April 3, 2015
16

PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if not more in the early days of a campaign).

So what is an advertiser to do, especially when working on a new account with no data to speak of? How do you build up enough data so that you can start refining?

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