Blog List

The 15 Best Instagram Marketing Campaigns of 2017

On March 24, 2017
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Instagram has become the go-to place for visual content marketing.

It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100 million photos and videos with their friends, fans and followers every single day.

Between Instagram Stories, Instagram Live, Carousels and more, the visual media platform is constantly introducing new ways for users to explore content creation.

As a business, it can be tough to keep up with these trends and tools. Sometimes, though, all you need is a handful of good ideas from which to draw inspiration.

Best Instagram marketing campaigns Adidas Snoop Dogg

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How to Optimize Shopping Campaigns for Every Level of Intent

On March 23, 2017
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Not all shoppers or would-be shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path?

Implementing different bids for different user intents can help you get the most out of your paid shopping campaigns.By combining multiple shopping campaigns with strategically placed negative keyword lists, you can separate out the best, average and worst traffic to significantly raise sales without compromising on profitability.

In this article, I’ll show you how to do it.

seasonal shopping campaigns

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64 Affordable Small Business Marketing Tools

On March 17, 2017
2

Keeping all of your marketing ducks in a row is no easy feat for a small business owner. You most likely run a tight ship and don’t have the personnel or budget resources to shell out for countless expensive marketing tools.

The good news is that there are plenty of affordable and effective tools out there to help you optimize your marketing efforts and compete with the big guys.

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10 Tips to Nail Your Food & Restaurant Advertising

On March 3, 2017
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In this world of digital consumers, everyone’s competing for attention. According to Invesp, the average person is served 1,700 banner ads per month, yet only half of those ads will ever be viewed. In a saturated environment such as the food and restaurant industry, new names often get lost in the sea of competition. If you fail to impress, your hard work in creating your restaurant ad will go to waste.

Food and restaurant advertising tips

Laid the groundwork for your next food ad campaign yet?

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7 Little-Known (And Research-Backed) Lead Generation Ideas Revealed

On March 1, 2017
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What tactics, strategies, and techniques can you use to generate more leads for your business?

One study from Citizen Relations Canada found 68% of Canadian millenials have bought because of a “fear of missing out” (FOMO) marketing approach. FOMO is powerful indeed. So are urgency, scarcity, exclusivity, surprise, and social proof.

lead generation ideas

While these tactics work, many other online lead generation approaches work too.

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How to Cultivate Brand Advocacy with Paid Social

On February 24, 2017
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As a driver of sales, leads, and conversions, we know that paid social works. However, direct selling isn’t necessarily the most important – or  attainable – benefit of paid social as an advertising channel.

 How to Cultivate Brand Advocacy with Paid Social

Because social media is the number-one daily activity for American adults, you might be better off thinking about paid social as a springboard for growing relationships between your brand and your fans.

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How to Use Answer The Public to Earn Featured Snippets

On February 9, 2017
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Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for. What he delivered, in my opinion, was the starting pistol for what has become the featured snippet gold rush.

It was all anyone could talk about during the break, and people were still buzzing about Bucci’s talk days later.

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5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

On February 6, 2017
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Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017.

That’s in part because it offers brands the potential to deliver precisely what consumers want, as well as the potential for enhanced customer loyalty. But personalization has evolved far beyond simply addressing customers by their names. In fact, now the bar may be set at offering distinct web and mobile experiences for each customer.

That being said, in the immortal words of Spider-Man’s Uncle Ben, “With great power comes great responsibility.”

5 ways to personalize your marketing campaigns

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6 Ways to Lower Your CPC with Landing Page Optimization

On February 2, 2017
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If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right.

You need to have a well-structured campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more.

With such a long list of tasks to do, the question then becomes, where do I start?

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