Blog List

4 Simple but Powerful Tactics for Writing Compelling Ad Copy

On January 12, 2017
2

If you want to grow your business online, what is the one thing you need the most?

Traffic.

And for most businesses, the fastest way to get more traffic is through advertising.

Digital advertising is a game of inches. Small changes in your ad response rates can trigger massive improvements in your profitability. When you’re paying Google and Facebook tens of dollars for a single click, it’s crucial that you write ad copy that can push and persuade people.

advertising copywriting

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Why We Need Conversion Benchmarks, Even if They’re Dumb

On December 9, 2016
0

If you’re reading this, my guess is you don’t need a primer on why you should be improving conversions – as opposed to just getting more traffic, or just developing products– in your sales funnel.

You’ve already paid to acquire your website visitors. Why not sell to more of them? That’s the short definition of conversion optimization.

And a large number of businesses get it…

 Conversion rate benchmarks split testing concept

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Building a Successful Paid Twitter Campaign From the Ground Up

On December 2, 2016
6

When it comes to content promotion, Twitter is a veritable smorgasbord of new and engaged audiences. You can create a campaign to get visitors to your website, drive app installs, raise tweet engagement, and more. Users are online all the time and consuming vast quantities of content and media. And with customizable budgeting, you’re in control of your spend.

The catch? It takes a little monetary investment to get the most out of all that Twitter has to offer.

Building a paid Twitter campaign title image

We know spending your limited budget on a new avenue for marketing is intimidating. That’s why we put together this guide to building your new paid campaign on Twitter.

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5 Holiday Email Optimizations for PPC Marketers

On November 18, 2016
3

The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is ready for the big rush.

In this post, I’ll shares my top five email marketing tips that PPC marketers can implement to succeed during Q4.

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4 Ways to Make Your Landing Page Experience More Relevant

On November 14, 2016
2

One of the major components of running a PPC ad campaign is making sure you have a relevant landing page associated with your ad. That’s because landing pages are often the first touch point a prospect has with your brand, so it’s vital you create a great first impression and deliver a great experience. Landing pages are the best tool for you to do just that.

From message matching and ease of navigation, to originality and trustworthiness, there are many ways to optimize both your landing page experience and PPC ads by making them more relevant to each other. Here are four to get you started.

landing page experience more relevant

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How to Calculate Your Marketing Budget [Infographic]

On October 26, 2016
3

A good marketing agency won’t try and sell you on what you can’t afford, but try and figure out what will work best for your situation. All companies are different and have individual needs, but we have figured out a simple way to get your business on the right track for planning your marketing budget. This post includes a template and process for allocating your marketing budget whatever your company size and revenue.

Now it’s time to whip out that calculator and figure out your true marketing budget.

marketing budget examples by company size

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10 Reasons Your Site Is Preventing Conversions Right Now

On October 20, 2016
6

There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimization, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there.

Getting traffic isn’t the end-all to digital marketing, though. You still need to serve content that will get those visitors to engage and convert. For anyone who has a business online, the most critical metric is sales conversions.

site conversions problems to solve

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4 Big Local Marketing Trends - Plus 8 Ways to Adapt

On October 18, 2016
7

big local marketing trends

The key for any local business or SEO expert adapting in the local market is responding to the developing trends of post-digital user behavior. What new technologies, applications, or online services are now ready-at-hand to the user, and how can your business optimize itself towards that streamlined experience?

Examining social media trends and blossoming new online services through the lens of lead generation and increasing foot traffic can provide surprisingly productive insights on how to improve your local business.

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