Blog List

The Top 25 Costliest Keywords in South Africa

On July 7, 2017
2

As WordStream’s website manager, I occasionally stumble upon forgotten web pages crafted in the days of yore. For example: I recently read this one from 2009, where Elisa told us Google Wave might just be the next big thing. Our readers probably have a similar feeling of nostalgia when they find our original Most Expensive Keywords post from 2011 (“Insurance keywords at only $25 per click? Those were the days!”)

Read More

Announcing the New & Much Improved Free Keyword Tool (Now in Beta)

On June 27, 2017
5

Ever since I’ve been at WordStream (2 years, 3 months, and 2 weeks – if you’re counting), our Free Keyword Tool has been a donkey in a sea of unicorns. Though it’s been popular since we introduced it in 2011, updates for the tool haven’t kept pace with changes in the paid search industry or with the features we’ve introduced to our AdWords Performance Grader.

Keyword research is one of the first – and most crucial – steps in any search marketing campaign, organic or paid. Driving search engine traffic requires the right mix of keywords, specifically targeted towards your audience. Every paid search workflow should include a process for expanding your keyword lists over time. But most free tools offer limited results and limited utility, especially when it comes to keyword research for PPC.

free keyword research tool

Read More

5 Tips for Running an A/B Test on a Budget

On June 16, 2015
3

A/B tests are like eating your vegetables. You know they’re good for you, and they’re something you’re supposed to do, right? The trouble is that they can be intensely time- and money-consuming. You’re probably already envisioning a process filled with negotiations with graphic designers and engineers, time-consuming integrations, maybe even difficulty convincing your manager that this is the right move. Never fear! With the right tools and some preparation, you’ll be running A/B tests with ease.

Read More