Blog List

How to Use Google AdWords [Infographic]

On March 20, 2017
2

how to use google adwords

In a way, AdWords is a lot like college.

You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneously.) If you study and learn and adapt and grow, you come out the other end successful – in college, this means a degree; in AdWords, it means obliterating your KPIs and your business goals.

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GIFs Will Revolutionize Your Facebook Ads - Here's How to Use Them

On March 7, 2017
6

They’re the unpronounceable backbone of the internet. The space between image and video. The troll fodder littering the Twittersphere. We’re talking GIFs, people, and they’re about to launch your Facebook ads’ click-through-rates higher than a Boulder-based astrophysicist.

While the majority of your GIF-usage to this point has likely consisted of emotive responses that simply couldn’t be expressed through words…

 using GIFs on social media

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How to Build a PPC Offering at Your Digital Marketing Agency

On February 27, 2017
6

Clients have been clamoring for leads and sales for long enough; the time to launch a pay-per-click offering at your agency was yesterday.

building a ppc offering for your digital marketing agency

Now, there are infinite possibilities when it comes to designing, launching, and managing a PPC offering for your digital marketing agency. On one hand this is fantastic: you can tailor your offering to best fit your existing skills and the needs of your clients. On the other, you’ve probably got a thousand questions...

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5 Luxury Marketing Strategies to Increase Conversions (At The Right Price)

On February 15, 2017
1

There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic Hamsters break dance in front of Kia Souls instead of Range Rovers.

Advertising for luxury brands tends to focus on, well, luxury. The happiness they inspire. The quality. The sheer opulence that becomes a piece of one’s life when he or she buys free-range leave-in conditioner infused with dolphin tears, or an ornate bottle of some top-shelf botanical cordial. 

luxury brand marketing on adwords

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The Secrets of AdWords CTR in 5 Charts

On January 24, 2017
5

Click-through rate (CTR) is arguably the most important metric in paid search (organic, too, for that matter). It’s a key component in determining Quality Score. It’s indicative of copy that entices prospects to visit your landing pages.

It. Matters.

A lot.

Consumers click on exceptional ads, ads that address their needs or make an emotional appeal, and gloss over bad (or even fine) ones. And while it’s possible that too many clicks can flood your landing pages with un- and under-qualified traffic, if you’re optimizing your landing pages and running remarketing campaigns, the benefits of a high CTR are clear.

account wide search click through rates in 2016 

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Why You NEED to Switch to Expanded Text Ads In 5 Graphs

On January 16, 2017
6

The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads become the only text ads.

switch to expanded text ads before january 31 

If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop! There’s no more time to waste. And in today’s post, I’ll prove how important it is for you to adopt ETA’s ASAP in five nifty graphs.

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3 Woefully Underused, Crazy-Effective PPC Landing Page Tips

On January 4, 2017
5

A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages are underwhelming and underoptimized, you’re paying for prospects to click on ads and, outside of a captivated minority, head back to the SERP unimpressed.

Of course, there could also be instances in which your landing pages, in keeping with your ad copy and account structure, are phenomenal, but, for who knows what reason, you’re still not seeing conversions turn into customers.

ppc landing page tips

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The 7 Deadly Sins of Expanded Text Ads (And What to Do Instead)

On December 13, 2016
14

Despite the fact that remembering to rinse cans and throw out the little sheet of wax paper covered in coagulated cheese at the bottom of every pizza box is a minor annoyance, I’m a big proponent of recycling.

Unless, that is, we’re talking about stitching old snippets of ad copy together in order to create your new Expanded Text Ads

the 7 deadly sins of expanded text ads

You see, recycling standard text ads—carving off a sliver of a description line here, stealing a CTA there, and pulling it all together with a bit of punctuation or a nice conjunction-suture—simply doesn’t work.

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