Blog List

4 Free Resources to Inspire Better Ad Creative

On May 10, 2017
3

A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending clogged pipes, he goes home to add negative keywords and optimize bids. When I freelance, I am biz. dev. guy, creative talent, accountant, or debt collector depending on the day of the week.

My point is this: the tired adage about small business owners and hats might be played out, but it’s completely true.

ad creative inspiration 

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9 Ways Facebook Creative Hub Will Energize Your Social Ads

On April 24, 2017
2

I say this as someone who writes about digital marketing for money: Reading can only teach you so much about how to make great Facebook ads. Doing is the best way to wrap your head around this stuff.

Unfortunately, making Facebook Creative that simultaneously stands out visually, appeals emotionally, and converts can be tough.

There’s generating a killer concept, deciding which type of ad to use, ensuring it passes the text-checker, setting up targeting, writing copy. By the time you’ve got an ad on your hands, it’s entirely possible your initial audience has aged right out of your target demo.

facebook creative

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The 10 Best Facebook Advertising Features Right Now

On April 18, 2017
6

Facebook advertising: We now know it bolsters the reach of your organic posts, and using the planet’s most ubiquitous social media platform to drive leads or sales also has its perks.

Engaging ad formats. An unrivaled suite of targeting options. Enough campaign types to help you achieve virtually any marketing objective.

They all add up to one thing: massive advertising opportunity for businesses of all sizes.

 top ten facebook advertising features

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11 Ways to Turn Prospects into Customers

On April 4, 2017
8

11 ways to turn prospects into customers using adwords and facebook

A nurture program is a necessary component of any business’s digital advertising strategy. It doesn’t matter if you’re peddling alpaca flannels on a one-page Shopify site or you’re hunting boomers in need of retirement savings management, nurture can help grow your brand and your bottom line.

Sometimes (most of the time) people just aren’t ready to convert, to purchase your product or become a bona fide lead, after your first interactions. Depending on your industry, it could take minutes or months to close a prospect. In that time, there’s very little you can do to stop a prospect from being swayed by your competition. That very little is called nurture.

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Pulling Ads from Google: Smart Move or PR Stunt?

On March 31, 2017
2

Recent headlines and Tweetstorms about Google ads—specifically ads on the Display Network and YouTube—appearing alongside potentially offensive domains or videos have caused an increasing number of globally recognized brands to pull their whole Google advertising budget. Take Pepsi, the latest domino to fall, for example; they “just pulled all ads from Google and YouTube.”

removing ads from gdn and youtube

While this creates the illusion that these brands are doing “the right thing,” it’s little more than an ill-informed, feel-good PR stunt.

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ETA (and More) Coming to Dynamic Search Ads

On March 28, 2017
0

Still mourning Exact Match Keywords?

Maybe the changes to Dynamic Search Ads, announced earlier today, will lift your PPC spirits.

While fundamental best practices remain the same (leverage the hell out of negative keywords to avoid cannibalizing search campaigns; combine with RLSA to enrich your remarketing strategy; only bid manually), Google has made three significant alteration to DSA, all of which could have a profound impact on your account performance.

dynamic search ad expanded text ad creation adwords 

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