Blog List

3 Ways to Run More Effective Client Meetings

On July 8, 2016
1

PPC agency life can be hectic – bouncing from tasks, meetings, phone calls, training, blog-reading. Within a given week, I can average 4-7 meetings per day. Sometimes it’s amazing that we can balance getting all of our tactical work done when comparing the time we spend living in conference rooms or enduring hour-long conference calls. How do we keep our sanity?

Hey, it’s what we do! And we’re (hopefully) good at it! But have you ever finished a meeting and found you were asking yourself, “What was the point of this meeting? What did we just accomplish”? Or worse, have you LED meetings where you felt like that at the end? Trust me, we’ve all been there.

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All the Remarketing Audiences You Should Be Targeting in PPC

On May 17, 2016
0

With a thought-out RLSA strategy, you can better craft your ad messaging, landing page experience, and bidding tactics to align with where your target searchers are in the conversion funnel to then drive higher conversion rates and more efficient return.

So don’t leave conversions on the table! You’ve got so much data in the palm of your hands — and it’s all coming from your own site analytics. How people interact with your site provides insightful data that you should definitely be leveraging across your PPC efforts.

conversion funnel

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5 Awesome AdWords Scripts for Beginners

On April 18, 2016
4

Scripts are scary – well, at least they seem scary if you aren’t a programmer or don’t know how to write in Javacript. But don’t let them stop you dead in your tracks.

Even if you’re just beginning to dip your toes into the waters, there are some fantastic free AdWords scripts out there that any account manager can copy/paste, tweak slightly, and start using in their accounts right away, without any coding experience!

Setting Up an AdWords Script

First, how do you set up a script in your AdWords account?

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Spring Cleaning! 4 PPC Account Audit Tips To Save You Money

On March 22, 2016
2

ppc account audit tips

It’s that time of year again. You’re pulling out your colorful shorts and lighter sweaters. You’re looking at your disaster of a pantry and asking yourself if you should impulsively buy that labeler.  Your junk drawer has hit the point where it’s starting to give you an eye twitch every time you open it. You can’t fight the organizational urges any longer – it’s time for spring cleaning!

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Do You Know Who Your Competitors Are? The 5 W's of PPC Competitor Analysis

On February 18, 2016
2

PPC Competitor Analysis Guide

Do you know who your PPC competitors are?

Did you hesitate when you read that question? How often are you monitoring and tracking competitor impacts on your paid search campaigns? Are competitors bidding on your branded keywords? What is your impression share on your top non-branded terms? Are any other advertisers using your trademark in their ads? If you feel uncertain about any of the above, never fear!

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