Blog List

7 No B.S. Tips for Getting Freelance Writing Work

On May 3, 2017
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 Finding freelance writing work

Writing is not fun. It’s a daily slog. Sometimes, it’s not terrible. But mostly it’s incredibly difficult. Requiring 100% attention and focus and energy.

And it can be lucrative. But only if you do it right. Change the rules of the game in order to embrace your uniqueness.

Want to be a freelance writer? Here are seven no B.S. tips for finding and getting freelance writing work (from an accidental writer who’s made a lot of money doing it).

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10 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)

On March 16, 2017
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You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s gonna take to hit chart-topping CTRs.

Results all come down to your ad text at that point. That simple string of characters acts as a catalyst, leaping off the page and into a viewer’s brain to motivate, inspire, scare, or forcibly push them through the formidable couch-bound inertia that keeps people from making any changes at all.

free writing resources

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10 Ogilvy Advertising Secrets that Still Work in 2017

On March 9, 2017
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There’s none better than David Ogilvy. He literally wrote the book that defined an entire profession, and it’s as relevant today as it was thirty years ago when first published.

Ogilvy on Advertising cover 

Ogilvy practiced his craft in the Golden Age decades ago. Yet his principles still apply. His sales tips still work.

Here are 10 of David Ogilvy’s best advertising secrets that can still increase your results today, whether you apply them to your ads or your landing pages.

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Why Old-School Ads Still Totally Work (And How to Imitate Them)

On February 22, 2017
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Every day we scour the interwebs for new tips to implement or new hacks to exploit.

But here’s the thing. The same patterns that result in higher Quality Scores, generate traffic or get you more paying customers are anything but new.

Here’s why your ads on AdWords and Facebook should incorporate the same principles and formulas and techniques (like AIDA and PAS) that ads have been using for the last century to increase results.

old school ad techniques

Oooooooold school

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5 Sneaky Reasons Your CTA Button Text Scares People Away

On January 11, 2017
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You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out every last conversion.

And yet at the moment of truth, when it’s time to click or buy or join or submit…they bounce.

Your call-to-action button copy should be reinforcing whatever it is someone is about to receive. It should be an afterthought, ideally. A nonissue you don’t have to worry about. But instead, it’s literally scaring people away.

CTA BUTTON COPY

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7 Ready-Made AdWords Headline Formulas to Make Your Life Easy

On December 19, 2016
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Admit it. You hate it.

There are only a few characters. It should only take a few seconds. Yet you cringe in pain every time you have to create new ad text.

You’ve got to take all of this information into account, come up with a killer value prop, and then stuff it down into an impossibly low restricted character limit.

adwords headlines

Thankfully, there are a few shortcuts available. Tried-and-true formulas from people who’ve already been there and done that.

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