Blog List

5 Sneaky Reasons Your CTA Button Text Scares People Away

On January 11, 2017
0

You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out every last conversion.

And yet at the moment of truth, when it’s time to click or buy or join or submit…they bounce.

Your call-to-action button copy should be reinforcing whatever it is someone is about to receive. It should be an afterthought, ideally. A nonissue you don’t have to worry about. But instead, it’s literally scaring people away.

CTA BUTTON COPY

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7 Ready-Made AdWords Headline Formulas to Make Your Life Easy

On December 19, 2016
4

Admit it. You hate it.

There are only a few characters. It should only take a few seconds. Yet you cringe in pain every time you have to create new ad text.

You’ve got to take all of this information into account, come up with a killer value prop, and then stuff it down into an impossibly low restricted character limit.

adwords headlines

Thankfully, there are a few shortcuts available. Tried-and-true formulas from people who’ve already been there and done that.

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5 Reasons Your Facebook Ads Aren't Working

On October 25, 2016
4

You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is largely on maintenance-mode, needing only minor tweaks here or there.

Facebook, on the other hand, is a mess.

Part of the problem is that Facebook ad campaigns are a completely different animal compared with what you’re used to. If you’re not yet seeing the return you’re looking for, start troubleshooting now.

facebook ads not working

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2 Classic Ways Your Analytics Are Lying to You

On September 23, 2016
6

lies your analytics tell you

You have potential

Analytics are supposed to be insightful. They’re supposed to provide helpful hints and clues to what’s working well (and how to continue doing it).

They’re not supposed to induce an aneurysm every time you’re asked for monthly numbers.

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5 Unexpected Tools for Ad Campaign Optimization

On September 12, 2016
0

When it comes to ad optimization, you already know the familiar players – but beyond this, there’s still a lot that goes into creating successful ad campaigns – like the copywriting. The creative. And the ROI.

ad optimization tools

So here are five unexpected, non-obvious tools that can help you create better ads, despite not being advertising-related per se.

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The 3 Crucial Features of a Great CTA

On August 29, 2016
1

As we’ve driven home before, tiny changes usually lead to tiny results. And the success (or failure) of a call to action, or CTA, really comes down to a few underlying features that typically play a bigger role in the success or failure of your landing page.

Get these right, and your odds of success increase dramatically. Get them wrong, however, and you’ll be facing an uphill climb for mediocre results.

features of a great CTA

Let's talk about what you need to focus on to optimize your CTA's.

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A 6-Step Process to Write PPC Ads at Scale

On August 17, 2016
3

You should have at least two to three ad variations per ad group. Which, if you’re doing a decent job keeping keywords tight in each ad group, means you’re supposed to be creating a LOT of ads across all your campaigns. You should also be A/B testing different hooks or angles with these ads to determine which copy works best.

And if you’ve got a large AdWords account or, worse (if you’re an agency) many large accounts to manage, this all gets even more complicated.

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