by Michelle Morgan | Mar 18, 2024 | Google Ads
Audiences are one of my favorite topics when it comes to paid advertising. I’ve always been a huge fan of how useful they can be when trying to optimize campaigns to reach the right group of folks. But one thing has always confused me: Most advertisers only pay...
by Céillie Clark-Keane | Mar 14, 2024 | Content Marketing
Creating content is great, but it’s only the first step in your marketing strategy. When you write articles, put together reports, or record videos, you need to make sure you promote them effectively, too. That means testing out new content distribution strategies...
by Kristen McCormick | Mar 13, 2024 | Seasonal Marketing
It’s April and we’re about to make it rain on your business with creative marketing ideas for the whole month. There’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and more. These...
by Rob Glover | Mar 12, 2024 | Marketing Ideas
Here’s a hill I’m dying on: giveaways are one of the most versatile and efficient marketing strategies available. They work on any channel, are easily scalable to your budget, and create their own buzz (we all love free stuff!). But the best part is they...
by Amanda Rodhe | Mar 11, 2024 | Marketing Ideas
“How do we increase our sales?” That’s a question every business is eager to answer! Promotions are one way to do it. Promotions have the power to encourage existing customers to repurchase and woo new prospects to your brand. How you choose to approach promotions is...
by Alessandro Colarossi | Mar 11, 2024 | Artificial Intelligence (AI), Cross-Channel Marketing
Did you know that programmatic advertising, a now-ubiquitous element in digital marketing, have their roots stretching back almost 30 years? From its humble beginnings, programmatic advertising has transformed into a cornerstone of modern digital marketing strategies....
by Michelle Morgan | Mar 8, 2024 | Lead Generation
I’ve been in the advertising space for well over 10 years now, and for lead-generating ads nothing holds a candle to LinkedIn. The targeting options are by far the best and the results are the most accurate when trying to reach a certain persona. About now I usually...
by Rob Glover | Mar 7, 2024 | Seasonal Marketing
“April showers bring May flowers,” they say. Well, the same goes for marketing. The content seeds you plant in April will grow into new connections and opportunities for months to come. And we’ve got dozens of April content ideas for you! From hashtags and holidays to...
by Susie Marino | Mar 6, 2024 | Seasonal Marketing
Easter is hopping right around the corner, and if you’re not sure how to align your business’s marketing messaging with this holiday, you’re not alone. There is tons of competition during festive holidays like Easter, so striking a balance between an effective yet...
by Mark Irvine | Mar 4, 2024 | Google Ads
Location matters when you’re searching online. Whether you’re searching for a plumber, repairman, or even a lawyer–we aren’t looking to connect with someone several states away. Optimizing your business to show for these local searches is critical–and since 2015, many...