Kathy Lamphier's blog
Based on my own experience building landing pages and a few landing page optimization (LPO) webinars and courses I’ve attended, I’ve put together some quick tips to optimize your landing pages for conversion. Because once you get a click you’ve got to get ‘em to convert, or the click is pretty worthless.
1. Limit the Number of OffersPut one offer on your landing page – don’t make people choose from multiple offers. Every time you make a person choose you risk losing them.2. Limit the Number of LinksLimit the number of links you put on your landing page – even try removing all the links leaving only the registration form. If you have multiple links on a landing page you risk taking a person off the landing page and losing them.3. Keep the Registration Form on the Page Whenever ... > Read more