Randi Lucius's blog

3 AdWords Reports to Help You Make PPC Decisions Faster

There is an endless supply of data coming from AdWords; sometimes combing through all this data can be a little daunting. It can be easy to get lost in all of it and not really know what you should be focusing on:What is and isn’t working?Where is your money being wasted?Where can you step on the gas?Here are a few simple reports that you can run in AdWords that will help you weed through all the data and make some quick decisions.

AdWords Report #1: Top Vs. OtherWhere To Find ItYou can find it on the campaign, ad groups, keywords, and ads tabs in the “Segment” drop down.What It Shows  The report will show you what your performance looks like at either the “Top” positions (usually positions 1 through 3) or the “Other” positions (usually to the left of or below the search ... > Read more

October 02, 2014     |   Written by: Randi Lucius   |   Posted In: AdWords Tips   |   Comments: 4

PPC for Seasonal Businesses: 5 Ways To Get Your AdWords Account Ready For Spring

Here in Boston, we finally had a day that one could call “Spring-like.” It was warm (a whole 52 degrees!), people were walking around without jackets, and there was a general feeling of “I really hope we are done with the snow” filling the air.Ah, spring!Along with this, a number of my clients are cleaning up their AdWords accounts and getting ready for the spring and summer months ahead.

For some industries, nothing really changes when the temperatures go up, but for a lot of seasonal businesses and merchants, there is plenty of updating to do within their accounts.So here are my top five ways to make sure your AdWords account is ready for spring!Out with the Warm and In With the … Skimpy?A few of my clients sell different types and styles of clothing. In the fall and winter, we... > Read more

April 09, 2014     |   Written by: Randi Lucius   |   Posted In: AdWords Tips   |   Comments: 0

The PPC Toolbox, Part 2: Competitive Research, Landing Page Creation, & Other Helpful Tools

Yesterday, I shared a number of different PPC tools that will help with building and tracking performance in your account. This time around, I have a few new tools and sites that will help you check some performance statistics of your competition and see how you compare to them. I am also sharing a few tools that I have found myself needing quite a bit when managing my accounts and working with various clients.

PPC Competitor AnalysisSpyFu: SpyFu allows you to do in-depth research on competitors and see what keywords they are bidding on, as well as ad history, average position, and potential daily spend ranges. Whether you want to do in-depth research on a specific competitor or to see everyone that’s bidding on your top keywords, SpyFu lets you do it all. It offers a free version which a... > Read more

March 26, 2013     |   Written by: Randi Lucius   |   Posted In: Paid Search Marketing   |   Comments: 5

The PPC Toolbox, Part 1: Tracking, Bulk Editing, and Keyword Expansion

Like any good carpenter, as a PPC manager you need to have a number of tools available to you in order to get the job done and done right. Through the years, I have come to find a number of different PPC tools to help in a variety of different areas, from competitor analysis to setting up conversion and analytics tracking.

Here are some of my favorites!PPC Tools for Setting Up Analytfics and Conversion TrackingGoogle Analytics URL Builder: One of the most time exhausting tasks is setting up Bing in order to properly track it in Analytics – you have to go in and add the special coding to the ad (or even keyword) destination URLs. Google offers a simple tool that allows you to fill in a few fields and then spits out a full URL with Analytics codes added! Just change the destination URL to ... > Read more

March 25, 2013     |   Written by: Randi Lucius   |   Posted In: AdWords Tips   |   Comments: 2

Keep It Simple, Stupid – 6 Tips for Creating Clean & Simple PPC Landing Pages

When I was in high school, my geometry teacher said his favorite saying to live by was “KiSS - Keep It Simple, Stupid.” No matter what topic we were covering, he usually tried it squeeze it into the lesson plan. Although it might not apply to every situation, I find that applying it to landing pages always works wonders for my clients.

All too often I come across landing pages or websites that are overloaded with text, images, forms, animations, and so on and so forth. It becomes overwhelming and often times confusing – “What’s going on here? What am I looking at? Where am I?” Potential customers or leads take off before completing any actions because they don’t know what action they are supposed to take.What?Six Tips for Keeping Your Landing Pages Nice & SimpleWhenever cr... > Read more

February 07, 2013     |   Written by: Randi Lucius   |   Posted In: Conversion Rates   |   Comments: 4
 
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