Ralph Folz's blog
Today is an important day in WordStream’s evolution. We recently completed an exercise to define our core purpose and core values and we are ready to share them with our employees, customers, prospects and followers.We have been growing fast, with over 30 new hires in 2012 so far. As we grow, having a “playbook” of how we operate becomes more and more important.
These values are the essence of our company. These are not just words on paper, but something we will strive hard to live by, and we expect you to hold us accountable to them.WordStream’s Core Purpose:To bring the power of search marketing to businesses of all sizes.WordStream’s Core Values:The below graphic illustrates our core values. Click to enlarge.How Did We Create These Values?I’ve done this a few different times... > Read more
At WordStream, one of our core values is transparency, so we want to be clear with our readers and customers about some minor changes we are making to our site and our AdWords Performance Grader application. Due to recent changes in Google’s API policy, we have made adjustments to the AdWords Performance Grader application and removed our most recent infographic about Google AdWords.
Please read on for more details on the nature of these changes.What HappenedGoogle has made changes to their API terms and conditions. The previous version of the API terms and conditions read as follows:...AdWords API Clients may only use or transfer AdWords API Data as expressly allowed in Section III of this API Agreement and, except in the case of a disclosure of account information to that account owner... > Read more