Ralph Folz's blog

What’s Ahead for WordStream – Funding, Growth, Innovation

My last blog post was at the end of last summer, when we achieved a “Hat Trick” of key milestones. We had surpassed a thousand clients, made the Inc. 500 for the first time, and our AdWords Performance Grader passed $2.5 billion in unique spend analyzed. In the last few months, we’ve achieved a few more key milestones.

Our team is now 100+ people strong, and we recently surpassed the $10 million in annual recurring revenue mark. Today, I’m excited to tell you about another big milestone on our journey to build the best search marketing software for small and medium-sized businesses. We have just raised $12 million of fresh funding, led by Baird Capital of Chicago. This is the biggest fundraising round WordStream has ever done! As exciting as things have been in the past few ye... > Read more

July 08, 2014     |   Written by: Ralph Folz   |   Posted In: WordStream   |   Comments: 4

WordStream’s Milestone Hat-Trick

While it isn’t hockey season, our founder Larry is from Canada, as you may know, and is a big fan of the sport. In his honor, we’ll use a hockey analogy, as WordStream scored three key goals in the last few weeks. Earlier this week, WordStream was honored to learn we were recognized as one of the 500 fastest growing companies in America (#184 to be exact!) by Inc.

Magazine. Our growth rate over the last three years has been an amazing 2,225%.Our second big milestone this month: We have surpassed the 1,000 customer mark! We are honored so many companies are looking to WordStream to help them drive success with paid search marketing, and we will continue to work tirelessly to earn your business.Our final milestone this month is that our free AdWords Performance Grader... > Read more

August 22, 2013     |   Written by: Ralph Folz   |   Posted In: WordStream   |   Comments: 5

How Core Values Are Going to Triple Our Revenue in 2013

Today is an important day in WordStream’s evolution. We recently completed an exercise to define our core purpose and core values and we are ready to share them with our employees, customers, prospects and followers.We have been growing fast, with over 30 new hires in 2012 so far. As we grow, having a “playbook” of how we operate becomes more and more important.

These values are the essence of our company. These are not just words on paper, but something we will strive hard to live by, and we expect you to hold us accountable to them.WordStream’s Core Purpose:To bring the power of search marketing to businesses of all sizes.WordStream’s Core Values:The below graphic illustrates our core values. Click to enlarge.How Did We Create These Values?I’ve done this a few different times... > Read more

December 11, 2012     |   Written by: Ralph Folz   |   Posted In: WordStream   |   Comments: 9

Important Update on WordStream's Infographic Research and AdWords Performance Grader

At WordStream, one of our core values is transparency, so we want to be clear with our readers and customers about some minor changes we are making to our site and our AdWords Performance Grader application. Due to recent changes in Google’s API policy, we have made adjustments to the AdWords Performance Grader application and removed our most recent infographic about Google AdWords.

Please read on for more details on the nature of these changes.What HappenedGoogle has made changes to their API terms and conditions. The previous version of the API terms and conditions read as follows:...AdWords API Clients may only use or transfer AdWords API Data as expressly allowed in Section III of this API Agreement and, except in the case of a disclosure of account information to that account owner... > Read more

November 16, 2012     |   Written by: Ralph Folz   |   Posted In:   |   Comments: 2
 
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