You might be thinking two things to yourself when you read the title. One, “I don’t sell flowers or hallmark cards - why should I have a Valentine’s Day game plan for my PPC account?” Or two, “It’s definitely too late to create a PPC campaign for the holiday coming up. It’s next week for crying out loud!” Well, think again!According to Google, this year’s projected Valentine’s Day sales are expected to hit $18.

6 billion with about 40% of smartphone owners doing shopping research online and 46% of tablet users joining the party. From my years of independent field research, I have concluded that there are two types of shoppers out there: Slackers (of which are mostly males) and planners.As an advertiser, you have 18.6 billion reasons to put some effort into setting up a f... > Read more