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Help! I Raised My AdWords Bids and Got LESS Traffic!

If you’re a reader of this blog, you’re probably familiar with the basics of the Google AdWords auction. You place a bid, you win a position on the page. And the higher your position, the more likely you are to get the click. So… … right? Wrong. If you’re a small business with a limited budget, you’ll need to be smarter than this. Let’s use a simple example to illustrate why. Related: How to...
April 03, 2014
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The Change in Quality Score Reporting: What Really Happened?

A few weeks ago, Google announced that it was changing the way Quality Scores would be reported. Not how they are calculated, they pointed out, just how the scores are reported. This seems like clear confirmation from Google that the 1-10 Quality Score you see in AdWords is just a “front” for whatever your “real” score is. If nothing changed about your “real” Quality Score, and this is truly...
August 26, 2013
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