Back in December, Rich Griffin created a Google Remarketing Cheat Sheet which laid out a “how to” on setting up a remarketing campaign. For those of you who are not as familiar, Google remarketing allows advertisers to engage with users who were once on your website, giving you the opportunity to serve them with an ad as they browse the web.

These remarketing campaigns have proven to be effective in capturing those visitors who were once interested, but never completed the desired conversion we hoped they would.Piggybacking off of Rich’s post, Google has made setting up Remarketing campaigns easier and smarter by allowing us to use our Analytics tracking code and Analytics data to set it up. Here’s how to do it.New Remarketing CodeThe days of creating new remarketing codes for each... > Read more