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Brett McHale's Blog

Blog List

Creating Effective Facebook Ads for Lead Gen: The Complete Guide

If you’re like a vast number of marketers out there, you could be under the impression that advertising on Facebook (or any other type of social media) is limited to branding and customer engagement. If you’re living in this matrix, it’s time for a wakeup call. Let’s take a step back and look at the situation a little differently. What if I told you… You have access to hundreds of millions of...
August 05, 2015
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A Step-by-Step Guide to Using Twitter Ads for Lead Gen

Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money. It may seem like common sense, but when you’re outlining the strategy for your Twitter ads, you should always have your goals in mind. It’s tempting to think that...
April 28, 2015
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BuzzSumo Tutorial: 3 Ways to Use BuzzSumo for Awesome Content Marketing Insight

Unlike the sugar in your iced coffee, social media and content marketing blend together effortlessly. One of the key metrics that determines the success of a piece of content like a blog post is the extent to which it is shared via social networks. BuzzSumo is an excellent tool in gathering valuable insight into the success of your content on platforms like Facebook, LinkedIn, Twitter, Pinterest...
November 06, 2014
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How to Improve Your LinkedIn Profile as a Recent College Grad

It has been about four months since the class of 2014 received their congratulatory ceremonies in what is often considered as a milestone in their lives. It is also a time where countless seniors are entering their final year of eternal sunshine. The reality of the situation is that many students leave college with a naïve conception of what post-graduate life will be like. This can be...
September 09, 2014
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