Recently Randi talked about the importance of keeping your landing pages clean and simple. She opened with a quote from her geometry teacher.I guess everyone had a high school teacher whose favorite motto was KISS, because one day in sophomore biology Mr. Burton stopped the class after not getting the answer he wanted from five consecutive students and decided to lecture us on keeping it simple.

Now, I don’t really remember what we spoke about that day—or much biology for that matter—but after he repeatedly drilled “Keep it simple (stupid)” into our heads, it has remained a staple in all aspects of everything I do—especially paid search.Simplifying Day-to-Day PPC Task ManagementThe first thing I do every day is prioritize my task list. Whether you’re managing multiple account... > Read more