Blog List

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How to Create Amazing Ads for Facebook and Twitter

On December 14, 2015
5

Most of the advice you’ll find about running ads on paid social deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s extremely important to sharpen these technical skills because if you can operate the plane, you can fly it places. However, if your plane looks like crap, no one is going to want to fly with you.

 

The reality is that the actual visual experience of your ad is just as important as your targeting, and if you don’t truly believe that, then you’re in for a rude awakening. Going into the “feed” with dull or bad creative is like going into the Roman coliseum with a nerf gun.

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Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel

On October 27, 2015
3

I was recently rummaging through my pile of conversion tracking pixels in Facebook’s Business Manager when I noticed an alert that explicitly stated the ending of individual pixels.

Facebook pixel Jeremiah Johnson nodding

As someone who is managing multiple lead gen promotions on Facebook, each requiring a unique tracking code, I was pretty excited. The fact is, this is a pretty big deal for anyone using the Facebook Ads platform, ESPECIALLY those using it for remarketing.

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How Much Does Facebook Advertising Cost? A Definitive Guide

On September 14, 2015
1

A common question that arises when discussing Facebook advertising is “how much does it cost?” Well, if you only had $20 cash and went out to lunch, how much would it cost? Unless you plan on running out on a bill, it will never cost you more than you have to spend. How much food you’ll get is another story.

Facebook advertising costs

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BuzzSumo Tutorial: 3 Ways to Use BuzzSumo for Awesome Content Marketing Insight

On November 6, 2014
0

Unlike the sugar in your iced coffee, social media and content marketing blend together effortlessly. One of the key metrics that determines the success of a piece of content like a blog post is the extent to which it is shared via social networks. BuzzSumo is an excellent tool in gathering valuable insight into the success of your content on platforms like Facebook, LinkedIn, Twitter, Pinterest, and Google+.

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