Submitted by Tony Testaverde on Thu, 05/01/2014 - 09:40
I need to be in position 1! I need to be ahead of my competitors! I need to show up all the time for this keyword! I need to be in the top 3 or I won’t be seen! Wrong, wrong, wrong, and, yes, wrong.
Too many marketers and business owners react emotionally to AdWords. Oddly enough, they have the data available to make accurate decisions, but they let their egos get in the way. Bidding to a specific position in AdWords is B.S. There, I said it (AdWords gurus freak out…now). But…I have data to back it up.
Submitted by Tony Testaverde on Mon, 01/13/2014 - 11:35
Yes, Google tracks what you do. Yes, Google knows a lot about you. Yes, Google reads your email. Yes, it’s 2014, and no one cares.
Submitted by Tony Testaverde on Mon, 04/01/2013 - 09:19
Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time. As far as I’m concerned, this will be a MUST DO for all e-commerce websites that are advertising with Google.
I’ve recently had the opportunity to try out the new dynamic remarketing ads, and in this post, I’ll explain how they work, why they’re better than traditional remarketing, and why you should care.
Submitted by Tony Testaverde on Fri, 02/22/2013 - 08:36
Everyone always asks me, “What’s a good click-through rate?” The standard answer I always hear is 2%. My answer is always, it depends.
If you don’t want your Quality Scores to suffer, you need to think twice about always targeting a 2% CTR. Quality Scores are very dependent on your CTR by Average Position, so it’s worth getting a good understanding of what this means.