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Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action

Read to the end of this blog post to receive $1 million! Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate someone, I’d like to share some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns. What Is a Call to Action in Marketing? Your call to action is the part of...
October 09, 2014
18

Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)

Have you ever heard the expression “less is more”? I find this to be extremely true when it comes to the keywords in your PPC account. Now, depending on who you ask, you’ll hear a different response for the age-old question: “How many keywords should I have in my AdWords account?” When it comes to ad groups, the typical answer is somewhere in the 20-25 keyword range, and definitely no more than...
September 29, 2014
4

Gearing Up for the Holidays: Top 6 PPC Areas to Focus On

Happy holidays, everyone! As a follow-up to the recent webinar we hosted on 11/14, “Gearing Up For The Holidays,” we wanted to present you with the material so that you can have it all right at your fingertips. Your faithful holiday webinar presenters, Erin Sagin, Jeff Stevens, Katie Lyons, and I, will each be providing you with a blog post based on the content we shared with you. Think of it as...
November 25, 2013
1

AdWords Impression Share: Understanding and Improving Your Impression Share

Many times I have seen instances where clients pause keywords because they aren’t generating click or impression volume. While pausing is certainly one method for acting on low-performing keywords, I typically recommend pausing only as a last resort. There is plenty to consider when it comes to diagnosing why a keyword isn’t generating volume, and one often overlooked, yet informative metric is...
October 28, 2013
10

What's the Best Ad Position in PPC? (Hint: Not Always #1)

#1 Is the Best Ad Position! … Or Is It? A common assumption about paid search is that position #1 is the ultimate goal. Advertisers clamber over each other to ensure their ads make it into the top position, because they think that’s what’s necessary to be successful for their campaigns. However, I’d like to go on the record and make a bold statement: Position #1 isn’t always going to be the best...
April 10, 2013
5

The Mystery of Quality Score

Quality score can be confusing, there’s no doubt about it. Many different factors can affect it, and it can be difficult to determine how to influence it. It’s also in a state of constant evolution, so every time you think you have it down pat, think again. There’s no need to pull your hair out though – I am going to show you what you need to focus on to start seeing more 10’s in your account...
March 29, 2013
2

Be Certifiably Awesome at Paid Search – Tips on Getting AdWords Certified

  I swore I’d never study for anything ever again once I graduated college. That was until I started a career working in paid search. Until I got into the field, I had no idea what paid search even was. And I certainly didn’t think it was anything I’d ever understand. What is PPC? What is AdWords? I refuse to learn! However, being in a particular field requires expertise, of which I had none....
March 04, 2013
3