Johnathan Dane's blog
Doing great keyword research is like being a fisherman. Reeling in the big profits takes knowledge, a Speedo, and a thermos.Whether you like it or not, keyword research is at the core of pay-per-click marketing and SEO practices. If you aren’t bidding or using the right keywords, short- or long-tail, then you could be selling yourself short on your potential success.
And wouldn’t you rather reel in a big whale shark instead of a few sardines? (You can obviously tell I don’t know my fish very well.)See, doing good keyword research is like being a seasoned fisherman, casting his net at the right place, at the right time. So whether you’re looking to patch up the holes in your current keyword selection net, or expand the size of it, consider this article a potential algal bloom of prof... > Read more
Starting your own AdWords account is like having your first child. It’s pretty darn exciting, but scary at the same time. (“Will it bring joy to my life? Or drain all the money in my bank account?”)After creating an AdWords account, you’ll be sleepless for two reasons:1) You’re brain starts getting super creative right around bed time, and you spend the next 4 hours emailing yourself ideas on what to test out in the morning.
2) Every 20 clicks without a conversion is like your child screaming at night. You get no sleep because you really have no idea what you’re doing.And when your child grows up, you hope they’re either very creative and can do whatever makes them happy, or they’ll be so sharp and analytical that they can get into any school they want.Pay-per-cl... > Read more
Your bids are competitive, your ads are laser targeted, and you've tested and tweaked your landing page to get the highest possible conversion rate. Ever.You feel like Leonardo DiCaprio stand-spooning Kate Winslet on the Titanic, breathing in that fresh scent of saltwater greenbacks while your sales and leads keep pouring in.
You're a marketing genius (and you've earned the right to call yourself that).But then you wake up. Realizing that your 1997 GeoCities hosted landing page hasn't seen an improvement since, well, 1997. And your potential profits are like a leaking ship. Slowly. Dripping. Away. While you’re staying profitable (for now), your competitors are figuring out ways to improve, enhance, and build trust and relationships with clients that could have been yours. All b... > Read more
The AdWords universe is forever expanding. Sure, some things get changed, demoted or taken away (like Pluto losing its planet status). But new PPC features are always being created, the latest being image extensions for search ads.It’s therefore imperative for PPC professionals to stay on beat with the latest and greatest as their competitors will surely be the ones to try out anything new.
But what about forgotten and hidden AdWords features that you’ve never thought of?Here’s an extensive look into the top 10 most underutilized AdWords features and how you can use them to your advantage.1. Above-The-Fold CPM Bidding on the Display NetworkMany studies have been produced regarding above- and below-the-fold ad placement, and it’s widely accepted that above-the-fold ad placement allow... > Read more
Do you remember the last television commercial you saw? How about the last radio ad you listened to?Okay, here’s one you’ll remember for sure: What company was behind the last banner ad you saw online?My guess is that you don’t remember any of those three types of advertising. But don’t feel bad about it.
You’re probably suffering from “Horse Blinder Syndrome.”It’s nothing serious, just a natural progression of how we humans have developed a tendency to ignore advertising. Especially online.Display ad click-through rates have plummeted over the years, and according to DoubleClick research and HubSpot, the average CTR is now at a miniscule 0.1%.So how do we brilliant marketers and creative advertisers improve? Well, there’s something called native advertising. And I’m 10... > Read more