Submitted by Billy McCaffrey on Thu, 10/09/2014 - 09:11
Read to the end of this blog post to receive $1 million!
Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate someone, I’d like to share some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns.
Submitted by Billy McCaffrey on Mon, 09/29/2014 - 09:09
Have you ever heard the expression “less is more”? I find this to be extremely true when it comes to the keywords in your PPC account. Now, depending on who you ask, you’ll hear a different response for the age-old question: “How many keywords should I have in my AdWords account?” When it comes to ad groups, the typical answer is somewhere in the 20-25 keyword range, and definitely no more than 30 keywords per ad group. Keep in mind that this is a loose guideline, and isn’t anything that is set in stone.
Submitted by Billy McCaffrey on Mon, 11/25/2013 - 09:12
Happy holidays, everyone! As a follow-up to the recent webinar we hosted on 11/14, “Gearing Up For The Holidays,” we wanted to present you with the material so that you can have it all right at your fingertips. Your faithful holiday webinar presenters, Erin Sagin, Jeff Stevens, Katie Lyons, and I, will each be providing you with a blog post based on the content we shared with you. Think of it as a mini-series!
For my part, I’ll be discussing which elements of your AdWords account you should be thinking about to best prepare for the upcoming season.
Submitted by Billy McCaffrey on Mon, 10/28/2013 - 09:31
Many times I have seen instances where clients pause keywords because they aren’t generating click or impression volume. While pausing is certainly one method for acting on low-performing keywords, I typically recommend pausing only as a last resort. There is plenty to consider when it comes to diagnosing why a keyword isn’t generating volume, and one often overlooked, yet informative metric is impression share.
Submitted by Billy McCaffrey on Wed, 04/10/2013 - 10:02
#1 Is the Best Ad Position! … Or Is It?
A common assumption about paid search is that position #1 is the ultimate goal. Advertisers clamber over each other to ensure their ads make it into the top position, because they think that’s what’s necessary to be successful for their campaigns.
Submitted by Billy McCaffrey on Fri, 03/29/2013 - 08:49
Quality score can be confusing, there’s no doubt about it. Many different factors can affect it, and it can be difficult to determine how to influence it. It’s also in a state of constant evolution, so every time you think you have it down pat, think again. There’s no need to pull your hair out though – I am going to show you what you need to focus on to start seeing more 10’s in your account!
Submitted by Billy McCaffrey on Mon, 03/04/2013 - 09:08
I swore I’d never study for anything ever again once I graduated college. That was until I started a career working in paid search. Until I got into the field, I had no idea what paid search even was. And I certainly didn’t think it was anything I’d ever understand. What is PPC? What is AdWords? I refuse to learn!