Chris Panetta's blog

YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos

Why just market … when you can remarket?!We recently shared The Complete Guide to AdWords Remarketing Best Practices – but it wasn’t 100% complete because it didn’t cover remarketing with YouTube videos.Using YouTube videos is the next step in the evolution of remarketing. As Google continues to try and make searching (and advertising) a more visual and interactive experience, video ads are primed to fill this void.

Remarketing with YouTube videos will allow you to:Grab your potential customer’s attention and explain to them why your product is beneficial.Step outside of the 70-character limit of conventional text ads and push beyond the dull, static nature of image ads.Connect more directly with customers by explaining and demonstrating your product or service in a 30-second cli... > Read more

January 15, 2014     |   Written by: Chris Panetta   |   Posted In: AdWords Tips   |   Comments: 3

Enhanced Campaigns: What Geographical Targeting With Bid Modifiers Can Do For You

Now that July 22 has come and gone, let’s take a moment to look at one of the more promising new Enhanced Campaign features: geographical (location) targeting with bid modifiers.You’re probably thinking, “But we’ve always been able to target a specific location or state, even before Enhanced Campaigns.

” And you are right, location-based targeting did exist before Enhanced Campaigns. But now there is a new function called Bid Modifiers to better enable geographic-based targeting. Before Enhanced Campaigns, if you wanted to target a specific state/city/zip code/region, you would have to create an entirely new campaign unique to that targeted area. This often turned into a lengthy and time-consuming task, especially if more than one location needed to be targeted. Now, with Bid Modi... > Read more

August 05, 2013     |   Written by: Chris Panetta   |   Posted In: AdWords Tips   |   Comments: 3
 
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