Kelsey Halloran's blog

Guide to Using Flexible Bid Strategies in AdWords

I’m sure by now many of you have at least heard of Google’s Flexible Bid Strategies (or read Larry’s blog post on the Top 10 AdWords Features of 2013), which was announced in May of last year. Google created these strategies to help advertisers make more sense of their bidding and spend less time trying to figure out what to do.

However, most are struggling to see what the benefits are, how and where to use them, and how to measure success. In this post, you'll learn what they are, the different types of flexible bid strategies, and how to make them work for you.What are Flexible Bid Strategies?Flexible bid strategies automatically set bids to optimize for certain goals across set campaigns, ad groups and keywords.Once you have created a strategy, it will be shared in your Share... > Read more

April 16, 2014     |   Written by: Kelsey Halloran   |   Posted In: AdWords Tips   |   Comments: 0

Quick Guide to Google Grants: Google AdWords for Nonprofits

In this guide you’ll find everything you need to know about the Google Grant Program, Google’s AdWords program for nonprofit organizations, from how to qualify to ad guidelines.What Is Google Ad Grants?The Google Ad Grants Program gives nonprofits the chance to advertise on Google AdWords at no cost to the nonprofit.

This program gives qualified organizations $10,000 per month in AdWords spend to be used to promote their missions and initiatives on Google.com. To qualify, companies must go through the application process, and to keep the grant they must follow the program details.If you work at a non-profit, you like the sound of this. Before you apply, check to ensure your nonprofile is eligible. Here are the qualifications: To be eligible for Google Grants an organization must:Hold c... > Read more

December 18, 2013     |   Written by: Kelsey Halloran   |   Posted In: AdWords Tips   |   Comments: 1
 
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