Blog List

Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in AdWords

On October 6, 2014

Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber like they’re sponsored by Nestle. Soon come supermarket tantrums, and increasing elaborate birthday themes met with mild response. Thank god we love them. As they grow, their sneaky pranks evolve, and it’s ever more common for those to include technology.

mobile app exclusions

Caleb Hutchings's picture
Caleb Hutchings

How to Switch from Automatic Bidding to Manual Bidding in AdWords

On October 30, 2014

New England can be a fabulous home for adventure. A recent weekend included a kayaking excursion on the open ocean, bouncing from island to island off the coast of Portland, Maine. In such an environment, kayaks can be tricky things to control. Abrupt changes in wind, spontaneous large waves from the intersecting boating lanes, and the general instability of the craft can make for a challenging experience. Yet this tandem craft was equipped with an extra device for control: a rudder.

Caleb Hutchings's picture
Caleb Hutchings

Why Google AdWords Certification Doesn't Matter

On April 1, 2014

When was the last time someone told you they were a good driver? Perhaps it was during an attempt to borrow your car for a weekend excursion, or boast their prowess in parallel parking. Do you recall how they backed up their claim? I’d be willing to guarantee they didn’t immediately pull out their wallet to show you their driver’s license. Why? Because that shiny piece of plastic holds little bearing on their actual capability to drive a car.

Caleb Hutchings's picture
Caleb Hutchings