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Google Engagement Ads – Should Small Businesses Use Them?

What Are Google Engagement Ads? Earlier this year Google released an exciting new feature that they call engagement ads. These engagement ads run on the Google Display Network (GDN) and use the same flexible targeting options as normal display campaigns. Google has also announced additional self-service ad formats, including Cross Device ads, a YouTube Masthead Lightbox to aid in consistent...
January 02, 2014
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Landing Page Audit Case Study: McEwan Fraser Legal

I recently co-hosted a webinar for WordStream clients detailing landing page optimization best practices. Prior to the webinar, we gave our clients the opportunity to submit landing page examples for the chance to be audited during the webinar. The lucky winner was McEwan Fraser Legal, a Scottish firm that specializes in the residential property market, dealing with owner occupiers and property...
October 03, 2013
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The Small Business Strategy Guide to Google AdWords

Promoting products and services while trying to compete with mega-giants like Amazon and Walmart is often a daunting task for small business owners. The good news is that Google AdWords has created a way for advertisers to do just that. Bigger brands may have an advantage when it comes to PPC, but they don’t hold all the cards. Even with a small budget, you can get impressions and clicks on...
July 15, 2013
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How to Create the Best Landing Pages for Your Google AdWords Account

Creating Quality PPC Landing Pages You can have an SEM account with hundreds of thousands of keywords that each have fantastic click-through rates (CTR) but without quality landing pages, you will never fully optimize your CPA and never reach your true money-making potential. Landing Page Layout via Unbounce I have put together some guidelines to help you create the best PPC landing pages for...
April 17, 2013
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Why Your Click-Through Rates Suck

“Awesome! I have 300,000 impressions …. why is my CTR so low?” OK, the title of this post is a little harsh, but the importance of click-through rates to CPC campaigns has been well documented. So take a second and look at your account. Do you see that you have thousands of impressions and a few clicks with great conversion rates? I can assure you that you are not alone. There are a few things...
March 13, 2013
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You Have 30 Minutes to Work on Your AdWords Account. What Should You Do?

Everyone wants to know the "magic formula" to set up and manage your AdWords account. To put it simply, you're out of luck. There really is no "right way," but there certainly are ways that are "more right" than others. Figuring out how to spend the limited time you have in AdWords can be a daunting task. Since no two accounts are the same, it is equally difficult to put together a workflow that...
February 04, 2013
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