Blog List

Google Engagement Ads – Should Small Businesses Use Them?

On January 2, 2014

What Are Google Engagement Ads?

Earlier this year Google released an exciting new feature that they call engagement ads. These engagement ads run on the Google Display Network (GDN) and use the same flexible targeting options as normal display campaigns. Google has also announced additional self-service ad formats, including Cross Device ads, a YouTube Masthead Lightbox to aid in consistent branding across ad formats, and a Shopping Catalog Lightbox, which allows users to display multiple products from a merchant center account.

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Ben Cohen

The Small Business Strategy Guide to Google AdWords

On July 15, 2013

Promoting products and services while trying to compete with mega-giants like Amazon and Walmart is often a daunting task for small business owners. The good news is that Google AdWords has created a way for advertisers to do just that. Bigger brands may have an advantage when it comes to PPC, but they don’t hold all the cards. Even with a small budget, you can get impressions and clicks on Google with a smart account  structure and the right targeting options.

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Ben Cohen

Why Your Click-Through Rates Suck

On March 13, 2013

“Awesome! I have 300,000 impressions …. why is my CTR so low?”

OK, the title of this post is a little harsh, but the importance of click-through rates to CPC campaigns has been well documented. So take a second and look at your account. Do you see that you have thousands of impressions and a few clicks with great conversion rates? I can assure you that you are not alone. There are a few things you can do that can help you turn that frown upside down. :D

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Ben Cohen

Landing Page Audit Case Study: McEwan Fraser Legal

On October 3, 2013

I recently co-hosted a webinar for WordStream clients detailing landing page optimization best practices. Prior to the webinar, we gave our clients the opportunity to submit landing page examples for the chance to be audited during the webinar. The lucky winner was McEwan Fraser Legal, a Scottish firm that specializes in the residential property market, dealing with owner occupiers and property investors. 

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Ben Cohen