Submitted by Dan Shewan on Tue, 01/13/2015 - 09:42
Infographics might take a little more effort to produce than a blog post, but they’re one of the most powerful weapons in your content marketing arsenal.
Infographics can be skimmed quickly, making them appealing to today’s mildly ADD media consumer, and they can distill a great deal of complex information into an easily digestible format. When done right, they can also be a lot of fun and a great reference resource.
Submitted by Dan Shewan on Fri, 01/09/2015 - 08:57
At this year’s Consumer Electronics Show (CES) in Las Vegas, it wasn’t wearables that stole the show, but the Internet of Things; a world in which all manner of devices, from smartphones and tablets to refrigerators and thermostats, can share data freely among themselves via the Internet and offer us unprecedented control over our surroundings.
Submitted by Dan Shewan on Mon, 01/05/2015 - 09:00
Lately, I haven’t been blogging as much here at WordStream. I haven’t been on an extended road trip (sob), nor have I spent the last eight weeks or so in quiet contemplation in a monastery atop a mountain in the Himalayas (though I could definitely use it).
The reason I’ve been blogging a lot less than usual is because I’ve been working on some exciting side projects here at WordStream, namely shooting and editing a lot of video (stay tuned in the coming weeks for more info).
Submitted by Dan Shewan on Tue, 12/30/2014 - 10:10
It’s been a truly remarkable year in search marketing. We’ve seen huge changes affect virtually every aspect of paid search and SEO, as well as content and social marketing, and 2015 is already shaping up to be even bigger.
Submitted by Dan Shewan on Thu, 12/18/2014 - 09:36
Welcome to Day 12 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. For our final entry in the 12 Days of Experts series, we wanted to do something a little different.
Submitted by Dan Shewan on Tue, 12/16/2014 - 09:31
We’ve talked about the importance of great landing pages many times before, but what about video landing pages? Including video in your landing pages can seem tempting, but as with most things, just because you can use video doesn’t mean you necessarily should. So, should you?
Submitted by Dan Shewan on Wed, 11/26/2014 - 10:08
Things are about to get weird.
Already stressing out about the traffic or the weather (or both)? Before you set off to wherever you’re going this weekend (which is probably work, if you’re anywhere other than the United States), check out WordStream’s best posts from November.
Oh, and I won’t be making any lame Thanksgiving jokes, like, “Be thankful for these awesome posts” – sorry.
Submitted by Dan Shewan on Mon, 11/17/2014 - 10:56
I’d wager that, if you’re reading this at work, you’ve probably checked Facebook at least once or twice today. Even if you haven’t, Mark Zuckerberg wants to change that.
According to various news sources, the folks at Menlo Park are planning to make a power play against LinkedIn by launching a new service designed for office drones – but can it succeed?
Submitted by Dan Shewan on Thu, 11/06/2014 - 14:17
Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close.
Image via G-Lock Software
Submitted by Dan Shewan on Tue, 11/04/2014 - 09:13
In the American workplace, few things are valued as highly, or pursued as aggressively, as productivity. On average, Americans work more hours than just about any other industrialized nation in the world. They spend more hours at the office, take fewer vacations, and even go to work when they’re sick.
For many, this isn’t a choice – it’s just what they have to do to survive. For some, however, the cult of productivity has become an all-powerful idol, and one that businesses all over the country fervently worship.