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Blog List

15 Landing Page Ideas to Inspire Your Next Campaign

Coming up with landing page ideas that will help convert visitors into customers might seem easy enough, but it can be a lot more difficult than it sounds. After all, even seemingly minute details can have a major impact on your conversion rates. However, as Larry is fond of saying, small changes often mean small results. If you want to land the big fish, you’ve got to radically rethink your...
April 20, 2015
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5+ Power Words & Techniques for Writing More Persuasive Landing Pages

Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to grow your business. However, genuinely persuasive copywriting is challenging, and it takes a great deal of nuance and subtlety to spur your prospects into action.   In today’s post, I’ll be examining three persuasive techniques you can use for landing...
April 08, 2015
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6 Places to Learn Photoshop for Free (or Almost Free!)

Adobe Photoshop is one of the most widely used software packages in the world. It’s hard to imagine the world without Photoshop, and its remarkable image editing tools have been used in everything from Hollywood blockbusters to Internet memes.   Image via stipan93 As powerful as Photoshop is, it can be a little intimidating. Adobe has done a great job of making the software more accessible to...
April 02, 2015
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11 Big Content Marketing Challenges (and How to Overcome Them)

These days, content marketing is a lot like the housing market. Sure, it’s still possible to get on the ladder and own your own home, but making the transition from renter to proud new homeowner has become a hell of a lot harder than it used to be. When I started my content marketing career, “content marketing” wasn’t even a thing. Now, everyone and their grandmother is a publisher, a brand...
March 16, 2015
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The WordStream Field Guide to the Google Search Page

  Despite being one of the most common sights in the rugged, untamed wilderness of the Internet, the Google Search Engine Results Page, or SERP, is a deceptively beautiful specimen. Indeed, it is difficult to imagine the World Wide Web without them. While these magnificent pages share common characteristics, each Google search page is unique. In this field guide, we will cover how to identify...
March 09, 2015
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Dresses, Llamas, and Search: WordStream's Best of the Month for February

If I had written this post yesterday, I would have probably opened it with some pithy reference to the terrible, terrible weather we’ve been having here in Boston (more than eight feet of snow in four weeks, for those of you living in balmier climes).   The dress that captured the Internet’s imagination. However, that all changed last night when the Internet exploded (figuratively) over the...
February 27, 2015
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The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself)

Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field of expertise. However, influencer marketing can be somewhat of a vague concept, and like content marketing, there is more than one way to become an influencer and leverage your status in your marketing...
February 26, 2015
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3 Economic Principles That Will Transform Your Marketing Campaigns

When Bill Clinton was campaigning for the presidency against George H. W. Bush in 1992, Clinton’s campaign strategist James Carville wrote three slogans on a whiteboard in the “war room” of their campaign headquarters in Little Rock, Arkansas.   Fear and Slogans on the Campaign Trail ‘92 The slogans were intended to keep Clinton’s campaign team focused on the most important issues of that...
February 17, 2015
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How to Write an Awesome Blog Post in Five Steps

Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something.   “Wait for it… wait for it… BASS DROP.” Now that I’m done thoroughly mangling that vague metaphor, let’s get down to business. You...
February 09, 2015
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21 Tips for Writing Great Ad Headlines

Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it.   Of course, window dressing is one way to get prospective customers’ attention, but online, this task falls to your PPC...
February 02, 2015
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