Blog List

From Spam to BAM! Leveraging User Intent in Email Optimization

On July 21, 2016
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Here at the WordStream blog, we often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our keywords.

But what about email marketing?

 Email optimization and user intent

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Website Design Inspiration: 8 Sites to Spark Your Creativity

On July 7, 2016
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Thanks to emerging technologies and the growing expectation that we should be able to do almost literally everything online, there’s never been a more exciting time in the field of web design. From huge brands redefining what corporate websites can be to the minimal, elegant work of small boutique design studios, the web has never looked better.

 Website Design Inspiration header image

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Google Maps, Green Ad Tags, and Other Top Stories from June

On July 1, 2016
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Although there weren’t as many major headlines in the world of paid search this month as there were in May, there was still plenty going on in the digital marketing industry. Google shook things up by changing the long-standing yellow color of its AdWords ad tags to green, and marketers were still buzzing about the potentially powerful new ad features coming soon to Google Maps.

 Best of the WordStream blog June 2016

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Our 13 Best Money-Saving PPC Tips… Ever!

On June 28, 2016
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For advertisers large and small, PPC and digital marketing often comes down to making less money go farther. Even the most experienced advertisers constantly look for ways to optimize their campaigns and save money, and for many small businesses, saving money on PPC can mean the difference between success and failure.

Money saving PPC tips

Sound familiar? Worry not, dear reader. WordStream is here to help! We’ve gathered 13 of our very best money saving PPC tips into one post.

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Inside a Content Marketing Hackathon

On June 3, 2016
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It’s 6:10 p.m., and I’m stuck in an Uber on Boylston Street.

Like a shimmering mirage in the middle of an arid desert, my destination is tantalizingly close, yet terribly far. I’m trying to get to Atlantic Avenue in Boston, but the snarl of traffic currently blocking what seems like the entirety of Back Bay has other ideas.

 Inside a content marketing hackathon

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Huge Changes Coming to AdWords & Other Top Stories from May

On May 31, 2016
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Search marketers the world over watched with baited breath last week as Google finally unveiled a whole raft of new features and improvements coming to the AdWords platform.

Although you could technically lump everything Google announced under the same banner, there was so much new information to digest, there was no way we could condense everything into one post (not that we’d want to). For this reason, the various changes coming to AdWords dominated the WordStream blog in May, so if you missed the big reveal and what it means for your campaigns, read on.

Best of the WordStream Blog: May 2016 

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7 Awesome Facebook Ad Examples

On May 23, 2016
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Considering where this post appears, what I’m about to say might seem blasphemous, but I’m going to say it anyway. I can’t stand online advertising.

 Facebook ad examples

As a savvy online consumer, it’s very rare that I don’t know where I want to buy something before I start shopping around. As a result, most online ads seem cheap, disruptive, or misleading – which is why I rarely pay attention to them (when I’m not using an ad blocker, of course).

Facebook ads, however, are much better at piquing my interest. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying.

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3 Ways Atkins Marketing Solutions Grew Profits with PPC

On May 19, 2016
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The world of digital marketing offers amazing opportunities for businesses of all sizes to reach new audiences with their products and services. It’s also an incredible opportunity for experienced marketing professionals to branch out on their own and launch their own agencies and consultancies.

Customer Spotlight Atkins Marketing Solutions logo 

However, as any marketer or agency professional could tell you, it’s ferocious out there, and the pressure of not only taking care of existing clients but also trying to find new business is brutal. Even skilled, experienced marketers need help, as Stuart Atkins of Atkins Marketing Solutions discovered while growing his agency.

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13 Can’t-Miss Marketing Awards (Complete with Application Deadlines)

On May 18, 2016
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Virtually every industry has its own version of the Academy Awards; an excuse to don extravagant evening wear, sip the finest champagne, and either bask in the success of your contemporaries or curse the names of those who shone brighter than you.

 Marketing awards

With so many opportunities to shine, it’s easy for digital marketers to overlook chances to get their company’s name out there (and enjoy swank after-parties), or miss crucial awards application deadlines altogether. With that in mind, we’ve put together this list of marketing awards, complete with their respective deadlines and any additional entry criteria. We’ve also divided these awards into relevant subcategories to make it easier for you to find those that are most relevant to your business.

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