Blog List

OK, Google: How Do I Optimize My Site for Voice Search?

On March 14, 2017
5

“The destiny of Google's search engine is to become that Star Trek computer, and that's what we are building.”

 Google Voice Search

This was what Amit Singhal, the head of Google’s search rankings team, famously said about the future of Google’s search technology during a conversation with Guy Kawasaki at SXSW Interactive in 2013. During the past decade, Google has taken several bold steps toward this lofty, ambitious goal, and one of the most exciting advances has been in the field of voice search and natural language processing technology.

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The Beginner’s Guide to Keyword Search Volume for Marketers

On January 23, 2017
2

In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs.

Beginner's Guide to Keyword Search Volume 

In today’s post, we’ll be exploring everything you need to know about search volume: what it is, why it’s important, and how to use it in your marketing campaigns, all with real-world examples to illustrate the main points. We’ll be focusing on these concepts primarily from an SEO perspective, but we’ll also be dipping into some PPC-related topics, too.

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18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium

On December 15, 2016
0

For digital marketers, there’s no better social network than Twitter. However, despite being the most popular social media channel for marketing professionals by far, Twitter does have its limitations – most notably, the platform’s trademark brevity. Twitter is perfect for catching up with the latest news from the ever-changing world of digital marketing, but when you’re craving content with a little more substance, where do you go?

Medium.

 Best marketers on Medium

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7 Powerful Grassroots Marketing Ideas

On December 8, 2016
1

PPC and paid social campaigns are among the best ways to grow your business, but sometimes, you have to go back to basics and rely on more traditional techniques – with a digital twist – to find new customers for your products or services.

Grassroots marketing can be an excellent way of getting the word out about your business. This can be especially powerful for small, locally focused businesses with a brick-and-mortar location.

 Grassroots marketing

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The Seriously Comprehensive Guide to B2B Content Marketing

On December 1, 2016
2

I don’t even want to try and guess how much content about B2B content marketing is out there. There are possibly thousands of guides on everything from brand voice and editorial style to market segmentation and content amplification.

Unfortunately for newcomers, most of this content is absolutely terrible.

 B2B content marketing

B2B content marketing, or business-to-business content marketing, can be very challenging, and it’s only going to become more so in the coming years (if such a thing were possible).

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