Blog List

The Seriously Comprehensive Guide to B2B Content Marketing

On December 1, 2016
1

I don’t even want to try and guess how much content about B2B content marketing is out there. There are possibly thousands of guides on everything from brand voice and editorial style to market segmentation and content amplification.

Unfortunately for newcomers, most of this content is absolutely terrible.

 B2B content marketing

B2B content marketing, or business-to-business content marketing, can be very challenging, and it’s only going to become more so in the coming years (if such a thing were possible).

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How Teamwork & Strategy Help a Financial SaaS Company Succeed

On November 11, 2016
1

Finding a PPC agency is like finding the right partner. Even if an agency seems completely compatible with your business goals, it takes time and commitment to achieve those goals.

Unfortunately, it doesn’t always work out. This was the situation in which Carolyn Bradley of Adaptive Insights found herself when the financial forecasting software company brought its PPC campaign management back in-house after an unsatisfying experience with an agency.

Adaptive Insights team photo

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6 Ways to Optimize Images for Commercial Intent Searches

On November 3, 2016
5

The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask).

Fortunately, Google served up the image I needed – and if you’ve seen the movie, you can probably guess what it was – but it also provided me with a range of sponsored image results, too:

Optimizing images for commercial intent Scanners 

Obviously, I wasn’t looking for an image of that type of scanner, but it did get me thinking about images and commercial intent searches.

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How to Do Thought Leadership Marketing: The Larry Kim Way

On September 21, 2016
3

Here at the WordStream blog, we talk about influencer marketing and thought leadership quite often. Many marketers know how valuable thought leadership can be to a company’s growth, but actually implementing a strategy to become a thought leader is a lot harder than it sounds. To complicate matters, there’s usually a fair bit of luck involved, too, which makes the goal of achieving a reputation as a thought leader that much harder to attain.

 

Take WordStream’s Founder and CTO, Larry Kim, for example.

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PPC Game Theory, Facebook Recruiting, and Other Top Stories from August

On August 31, 2016
2

August was a busy month here at the WordStream blog. While you were sipping cocktails poolside or basking in the sun at the beach, we continued to cover the newly unveiled Expanded Text Ads in AdWords, delved into the fascinating world of game theory and how it can help improve your PPC campaigns, and even looked at how you can use Facebook to hire the rock-star talent you need for your growing team, among many other exciting topics. 

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Content Amplification: The Tools & Strategies You Need to Drive Growth

On August 31, 2016
1

You’ve slaved away at your beloved content for what seems like weeks. Bleary eyed, exhausted, and borderline delusional, you finally publish your latest blog post with a trembling, caffeinated hand and breathe a ragged sigh of relief. It is done. You have breathed life into the world (kinda) and unleashed your labors upon the internet (sorta, I guess).

Content amplification

Except nobody reads your post. The social share count hovers just a little above zero, like a vulture hungrily eyeing its prey, waiting patiently for it to die. What kind of cruel god could allow such a tragedy to unfold? What went wrong? What unseen, malevolent hand caused your post to fail?

You didn’t amplify your content.

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