Dan Shewan's Blog | Wordstream

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6 Ways to Learn AdWords Without Getting Certified

I have a confession. When I first started writing for WordStream, I didn’t know the first thing about AdWords. I was familiar with a handful of online advertising terms – I knew what pay-per-click ads were – but beyond that, I had no idea. I didn’t know what cost-per-conversion meant. I didn’t know what negative keywords were. I didn’t know the difference between an ad campaign and an ad group....
June 22, 2015
1

Landing Page Inspiration: 17 Examples to Spark Your Creativity

“Good artists copy. Great artists steal.” Although the precise origins of this controversial statement have been hotly disputed for years, it was the late Steve Jobs who famously attributed it to Pablo Picasso. Regardless of who actually said these words, they have given countless artists the “creative license” to be inspired by other artists and incorporate great ideas into their own work....
June 15, 2015
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How Much Does Google AdWords Cost?

“How much does Google AdWords cost?” It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it! Unfortunately, there’s no easy, one-size-fits-all answer. The most common (and infuriating) answer...
May 21, 2015
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Study: Which Sites Have the Most Links in Search?

To help SEOs and search marketers navigate all the change we see on a (seemingly) daily basis, a few publications stand out as leaders in the search industry. These brands were highlighted in research conducted by Dutch SEO specialist Wouter van der Meij, who recently published a study of the most-linked content in the search industry – and we’re thrilled to be among the most-linked search...
May 15, 2015
2

A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon

When Billy Joel sang that, “It’s a matter of trust,” he wasn’t talking about marketing. Nevertheless, marketers can definitely learn a thing or two from The Piano Man, especially when it comes to the importance of building relationships with prospective customers. Customer testimonials are one of the most powerful trust signals you can use on your website and in your marketing campaigns,...
May 05, 2015
3

WordStream’s Best of the Month: April

April was a busy month here in Boston. Between the Boston Marathon, Opening Day at Fenway Park (insert joke about Massachusetts accent here), and the inaugural International Conversion Rate Optimization Day, there was a lot going on at WordStream. Seriously, I don’t think I’ve ever seen Larry as excited as he was on CRO Day.   How do they get the grass to grow like that? Amazing. In addition to...
May 01, 2015
1

15 Landing Page Ideas to Inspire Your Next Campaign

Coming up with landing page ideas that will help convert visitors into customers might seem easy enough, but it can be a lot more difficult than it sounds. After all, even seemingly minute details can have a major impact on your conversion rates. However, as Larry is fond of saying, small changes often mean small results. If you want to land the big fish, you’ve got to radically rethink your...
April 20, 2015
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5+ Power Words & Techniques for Writing More Persuasive Landing Pages

Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to grow your business. However, genuinely persuasive copywriting is challenging, and it takes a great deal of nuance and subtlety to spur your prospects into action.   In today’s post, I’ll be examining three persuasive techniques you can use for landing...
April 08, 2015
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6 Places to Learn Photoshop for Free (or Almost Free!)

Adobe Photoshop is one of the most widely used software packages in the world. It’s hard to imagine the world without Photoshop, and its remarkable image editing tools have been used in everything from Hollywood blockbusters to Internet memes.   Image via stipan93 As powerful as Photoshop is, it can be a little intimidating. Adobe has done a great job of making the software more accessible to...
April 02, 2015
3

11 Big Content Marketing Challenges (and How to Overcome Them)

These days, content marketing is a lot like the housing market. Sure, it’s still possible to get on the ladder and own your own home, but making the transition from renter to proud new homeowner has become a hell of a lot harder than it used to be. When I started my content marketing career, “content marketing” wasn’t even a thing. Now, everyone and their grandmother is a publisher, a brand...
March 16, 2015
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