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Google Maps Joins the Search Network, and Other Top Stories From April

On April 29, 2016
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Aside from the sadly defunct Google Reader (a loss I and many others grieve to this day), Google Maps is my favorite Google application. Although many people take the near-continual improvements to Google Maps for granted, something that many marketers did not expect was for Google to incorporate Maps into the Search Network, a move that the search giant made to many people’s surprise earlier this month.

 Best of the WordStream blog April 2016

The news of Google Maps’ inclusion in the Search Network made waves on the WordStream blog in April, but it was far from the only topic of conversation that had marketers talking. Check out our 10 most popular posts from April and catch up with everything else that’s been going on in the world of digital marketing.

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7 of the Best Value Proposition Examples We’ve Ever Seen

On April 27, 2016
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Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.

Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans, or don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all!

 Value proposition examples

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How A Safari Travel Specialist Achieved Wild Results with AdWords

On April 22, 2016
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Africa is one of the most exotic places on Earth. Often referred to as the Cradle of Civilization, Africa is a truly immense continent that boasts some of the most diverse and dramatic landscapes in the world, along with many of the planet’s most iconic animal species.  

 Go2Africa Customer Spotlight Carlien Parsons

Go2Africa’s Carlien Parsons at ‘Giraffe Manor’
(and no, this image was not altered in Photoshop)

Established in 1998, South African travel agency Go2Africa has been helping people realize their dream of seeing this incredible continent first hand for almost 20 years. When it came to using AdWords to find new business, however, they needed a little help themselves.

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11 Easy Ways to Reduce Your Bounce Rate

On April 7, 2016
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Accepting that your site has a high bounce rate is a little like accepting that maybe, just maybe, your child isn’t the best-looking kid in the schoolyard. Sure, you think your precious little angel is just adorable (and just so we’re clear, we’re talking about your website now), yet when you head into Google Analytics to check the numbers, your bounce rate tells a different story.

It’s hard to come to terms with. After all, you love your website, so why doesn’t everybody else?

 How to reduce bounce rate

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AdWords Benchmark Data, Artificial Intelligence, and Other Top Stories From March

On April 1, 2016
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Whenever Google makes a major change to the SERPs, it’s big news – and March was certainly no exception. Google’s decision to scrap ads from the right-hand side of the SERP was the topic of discussion among the digital marketing community, and for good reason. It’s one of the biggest changes Google has made to its results pages in several years, and advertisers and marketers alike immediately began speculating what the change would mean for them.

Best of the WordStream blog March

Of course, although the banishment of ads from the right-hand side of the SERPs dominated much of the conversation, it was far from the only news in digital marketing. Here are the top posts from the WordStream blog from March, so if you missed any, grab a coffee and catch up.

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3 Unconventional Facebook Advertising Strategies That Work

On March 28, 2016
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Facebook advertising is one of the most effective marketing strategies at your disposal. It’s also one of the most intimidating advertising channels for newcomers. With almost as many ways to target relevant audiences as there are ways to use Facebook in general, figuring out precisely what strategy to adopt can be a challenge for those new to paid social.

Unconventional Facebook advertising strategies

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How One Vitamin Company Got Its AdWords Account in Shape

On March 18, 2016
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Today, health and wellness is about far more than just regular checkups at the doctor – it’s a lifestyle. As healthy living has become increasingly popular, many different kinds of businesses have emerged to cater to the demand for health products, including Optimum Health Vitamins.

WordStream Customer Spotlight Optimum Vitamins

Based in Edmonton, Canada, Optimum Health Vitamins is a small chain of health food stores specializing in natural health products, including vitamins and herbal supplements. As a growing retail operation, Optimum turned to AdWords to help grow its business and find new opportunities. However, as Graham Couling – Optimum’s Marketing Manager – soon discovered, expanding the company’s reach with AdWords would prove more difficult than he thought.

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13 Ways to Combat Shopping Cart Abandonment

On March 17, 2016
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Imagine if shopping in the real world were the same as shopping online. You walk into a supermarket or a department store, start filling up your shopping cart, only to be suddenly distracted by a kitten playing with a nerf gun in Aisle 3. You promptly forget about whatever it is you were thinking of buying, watch the kitten for a while, then walk out of the store.

Shopping cart abandonment

Admittedly, this scenario is… unlikely. However, this happens all the time in the world of ecommerce. Despite your best-laid plans, users visit your site, start shopping, then close the tab so they can watch the latest trailer for Season 6 of Game of Thrones, never to return.

Shopping cart abandonment is one of the most crucial problems for online businesses to overcome. That said, it’s definitely not impossible to improve your ecommerce experience to reduce and combat shopping cart abandonment, and in today’s post, we’ll be looking at 13 ways to do just that.

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Our 8 Best Ad Copywriting Tips EVER!

On March 14, 2016
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Digital marketing and PPC move incredibly quickly. However, for all the technological innovations and new features we see on a regular basis, there’s one element that remains crucially important regardless of changes in the platforms, tools, and technology – writing ad copy.

Best PPC ad copywriting advice ever

It doesn’t matter how many of AdWords’ bells and whistles you’re currently using – if your ad copy sucks, you’re not going to see the return you hoped for. Fortunately, the PPC experts here at WordStream know a thing or two about how to write badass ad copy, and in today’s post, we’ll be sharing our best ad copywriting advice ever.

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7 Ideas for Upgrading Your Call to Action

On March 7, 2016
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Call to action marketing

In marketing, the call to action (or CTA) is the part of your ad or landing page that asks the visitor to take the next step. It’s usually just a few words, often appearing on a button.

Like writing copy, crafting a compelling call to action is part art, part science. In today’s post, we’ll be concerning ourselves with the science part by examining seven ideas for creating more compelling CTAs based on the results of real A/B tests.

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