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99 Online Marketing Tools You Won’t Be Able to Live Without

To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve for having to master so many different software tools, but if there’s one profession that requires knowledge of more tools than a Swiss army knife, online marketing is it.   In this post, we’ll be rounding up our top 99 online marketing tools. In...
August 24, 2015

7 Best Practices for Perfect Landing Page Forms

Landing page forms are one of the most important parts of a landing page, but so many advertisers get them wrong. Web forms on landing pages are often subject to “Goldilocks syndrome.” Too long, and you risk deterring prospective customers from converting. Too short, and you may not gather the information you need to qualify visitors as worthwhile leads. Like Goldilocks and her pilfered porridge...
July 27, 2015

7 Sources for Marketing Data to Make Your Content More Convincing

Marketing data is one of your most diverse and powerful tools as a content producer. Without hard data to support your assertions, even the most articulate points of view can fall short. This is why it’s so important to back up your arguments with data and empirical evidence. In today’s post, I’ll share seven sources of marketing stats that you can use to strengthen your content. By using (and...
July 14, 2015

Landing Page Relevance: Can You Optimize for Quality Score?

After I published a recent post full of inspiring landing page examples, a couple of readers left some interesting comments about the designs I had featured in the post. In short, the commenters wondered if the types of designs I had included – many of which were minimalistic designs with little copy and a single call-to-action button – would have a negative impact on Quality Score. I thought...
July 01, 2015

WordStream’s Best of the Month: June

Reading over Margot’s round-up of our most popular posts from May, I noticed she had noticed that we always seem to start these posts with some comment or remark about the weather. With that in mind, I definitely won’t be making any comments about how miserably hot it’s getting, or how much I’m looking forward to fall, and will instead get right to it. Here are the 10 most popular posts from...
June 30, 2015

6 Ways to Learn AdWords Without Getting Certified

I have a confession. When I first started writing for WordStream, I didn’t know the first thing about AdWords. I was familiar with a handful of online advertising terms – I knew what pay-per-click ads were – but beyond that, I had no idea. I didn’t know what cost-per-conversion meant. I didn’t know what negative keywords were. I didn’t know the difference between an ad campaign and an ad group....
June 22, 2015

Landing Page Inspiration: 17 Examples to Spark Your Creativity

“Good artists copy. Great artists steal.” Although the precise origins of this controversial statement have been hotly disputed for years, it was the late Steve Jobs who famously attributed it to Pablo Picasso. Regardless of who actually said these words, they have given countless artists the “creative license” to be inspired by other artists and incorporate great ideas into their own work....
June 15, 2015

How Much Does Google AdWords Cost?

“How much does Google AdWords cost?” It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it! Unfortunately, there’s no easy, one-size-fits-all answer. The most common (and infuriating) answer...
May 21, 2015

Study: Which Sites Have the Most Links in Search?

To help SEOs and search marketers navigate all the change we see on a (seemingly) daily basis, a few publications stand out as leaders in the search industry. These brands were highlighted in research conducted by Dutch SEO specialist Wouter van der Meij, who recently published a study of the most-linked content in the search industry – and we’re thrilled to be among the most-linked search...
May 15, 2015

A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon

When Billy Joel sang that, “It’s a matter of trust,” he wasn’t talking about marketing. Nevertheless, marketers can definitely learn a thing or two from The Piano Man, especially when it comes to the importance of building relationships with prospective customers. Customer testimonials are one of the most powerful trust signals you can use on your website and in your marketing campaigns,...
May 05, 2015