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Dresses, Llamas, and Search: WordStream's Best of the Month for February

If I had written this post yesterday, I would have probably opened it with some pithy reference to the terrible, terrible weather we’ve been having here in Boston (more than eight feet of snow in four weeks, for those of you living in balmier climes).

 The black blue white gold dress

The dress that captured the Internet’s imagination.

The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself)

Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field of expertise. However, influencer marketing can be somewhat of a vague concept, and like content marketing, there is more than one way to become an influencer and leverage your status in your marketing campaigns.

3 Economic Principles That Will Transform Your Marketing Campaigns

When Bill Clinton was campaigning for the presidency against George H. W. Bush in 1992, Clinton’s campaign strategist James Carville wrote three slogans on a whiteboard in the “war room” of their campaign headquarters in Little Rock, Arkansas.

 Principles of economics It's The Economy Stupid Clinton War Room 1992

Fear and Slogans on the Campaign Trail ‘92

How to Write an Awesome Blog Post in Five Steps

Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something.

 How to write a blog post student driving

“Wait for it… wait for it… BASS DROP.”

21 Tips for Writing Great Ad Headlines

Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it.

 PPC ad headlines creepy store window mannequins

5 Cool Ways to Use Infographic Templates (& 5 Free Templates to Start With)

Infographics might take a little more effort to produce than a blog post, but they’re one of the most powerful weapons in your content marketing arsenal.

Infographics can be skimmed quickly, making them appealing to today’s mildly ADD media consumer, and they can distill a great deal of complex information into an easily digestible format. When done right, they can also be a lot of fun and a great reference resource.

The Internet of Things Is Already Here – and There’s Nothing You Can Do About It

At this year’s Consumer Electronics Show (CES) in Las Vegas, it wasn’t wearables that stole the show, but the Internet of Things; a world in which all manner of devices, from smartphones and tablets to refrigerators and thermostats, can share data freely among themselves via the Internet and offer us unprecedented control over our surroundings.

 The Internet of Things concept

15 Tips for Filming and Editing Marketing Videos

Lately, I haven’t been blogging as much here at WordStream. I haven’t been on an extended road trip (sob), nor have I spent the last eight weeks or so in quiet contemplation in a monastery atop a mountain in the Himalayas (though I could definitely use it).

The reason I’ve been blogging a lot less than usual is because I’ve been working on some exciting side projects here at WordStream, namely shooting and editing a lot of video (stay tuned in the coming weeks for more info).

WordStream’s Best of the Best: 2014

It’s been a truly remarkable year in search marketing. We’ve seen huge changes affect virtually every aspect of paid search and SEO, as well as content and social marketing, and 2015 is already shaping up to be even bigger.

5 Things You Didn’t Know About Bing Ads: An Interview with Microsoft’s John Gagnon #12experts

Welcome to Day 12 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. For our final entry in the 12 Days of Experts series, we wanted to do something a little different.

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