Submitted by Dan Shewan on Fri, 02/27/2015 - 11:37
If I had written this post yesterday, I would have probably opened it with some pithy reference to the terrible, terrible weather we’ve been having here in Boston (more than eight feet of snow in four weeks, for those of you living in balmier climes).
The dress that captured the Internet’s imagination.
Submitted by Dan Shewan on Thu, 02/26/2015 - 09:15
Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field of expertise. However, influencer marketing can be somewhat of a vague concept, and like content marketing, there is more than one way to become an influencer and leverage your status in your marketing campaigns.
Submitted by Dan Shewan on Tue, 02/17/2015 - 10:39
When Bill Clinton was campaigning for the presidency against George H. W. Bush in 1992, Clinton’s campaign strategist James Carville wrote three slogans on a whiteboard in the “war room” of their campaign headquarters in Little Rock, Arkansas.
Fear and Slogans on the Campaign Trail ‘92
Submitted by Dan Shewan on Mon, 02/09/2015 - 09:15
Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something.
“Wait for it… wait for it… BASS DROP.”
Submitted by Dan Shewan on Mon, 02/02/2015 - 09:29
Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it.
Submitted by Dan Shewan on Tue, 01/13/2015 - 09:42
Infographics might take a little more effort to produce than a blog post, but they’re one of the most powerful weapons in your content marketing arsenal.
Infographics can be skimmed quickly, making them appealing to today’s mildly ADD media consumer, and they can distill a great deal of complex information into an easily digestible format. When done right, they can also be a lot of fun and a great reference resource.
Submitted by Dan Shewan on Fri, 01/09/2015 - 08:57
At this year’s Consumer Electronics Show (CES) in Las Vegas, it wasn’t wearables that stole the show, but the Internet of Things; a world in which all manner of devices, from smartphones and tablets to refrigerators and thermostats, can share data freely among themselves via the Internet and offer us unprecedented control over our surroundings.
Submitted by Dan Shewan on Mon, 01/05/2015 - 09:00
Lately, I haven’t been blogging as much here at WordStream. I haven’t been on an extended road trip (sob), nor have I spent the last eight weeks or so in quiet contemplation in a monastery atop a mountain in the Himalayas (though I could definitely use it).
The reason I’ve been blogging a lot less than usual is because I’ve been working on some exciting side projects here at WordStream, namely shooting and editing a lot of video (stay tuned in the coming weeks for more info).
Submitted by Dan Shewan on Tue, 12/30/2014 - 10:10
It’s been a truly remarkable year in search marketing. We’ve seen huge changes affect virtually every aspect of paid search and SEO, as well as content and social marketing, and 2015 is already shaping up to be even bigger.
Submitted by Dan Shewan on Thu, 12/18/2014 - 09:36
Welcome to Day 12 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. For our final entry in the 12 Days of Experts series, we wanted to do something a little different.