Blog List

How to Do Thought Leadership Marketing: The Larry Kim Way

On September 21, 2016
1

Here at the WordStream blog, we talk about influencer marketing and thought leadership quite often. Many marketers know how valuable thought leadership can be to a company’s growth, but actually implementing a strategy to become a thought leader is a lot harder than it sounds. To complicate matters, there’s usually a fair bit of luck involved, too, which makes the goal of achieving a reputation as a thought leader that much harder to attain.

 

Take WordStream’s Founder and CTO, Larry Kim, for example.

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PPC Game Theory, Facebook Recruiting, and Other Top Stories from August

On August 31, 2016
1

August was a busy month here at the WordStream blog. While you were sipping cocktails poolside or basking in the sun at the beach, we continued to cover the newly unveiled Expanded Text Ads in AdWords, delved into the fascinating world of game theory and how it can help improve your PPC campaigns, and even looked at how you can use Facebook to hire the rock-star talent you need for your growing team, among many other exciting topics. 

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Content Amplification: The Tools & Strategies You Need to Drive Growth

On August 31, 2016
1

You’ve slaved away at your beloved content for what seems like weeks. Bleary eyed, exhausted, and borderline delusional, you finally publish your latest blog post with a trembling, caffeinated hand and breathe a ragged sigh of relief. It is done. You have breathed life into the world (kinda) and unleashed your labors upon the internet (sorta, I guess).

Content amplification

Except nobody reads your post. The social share count hovers just a little above zero, like a vulture hungrily eyeing its prey, waiting patiently for it to die. What kind of cruel god could allow such a tragedy to unfold? What went wrong? What unseen, malevolent hand caused your post to fail?

You didn’t amplify your content.

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How an Air Conditioning Supply Company Keeps Cool Under Pressure with WordStream

On July 29, 2016
1

To many small businesses, time is the enemy. It often seems as though there simply aren’t enough hours in the day to get everything done, and this can appear especially true for companies just starting out with paid search. Between the pressures of actually running a business and taking care of customers to the constant time constraints of managing a PPC account and learning about new products and features, it can prove too much for some advertisers.

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From Spam to BAM! Leveraging User Intent in Email Optimization

On July 21, 2016
1

Here at the WordStream blog, we often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our keywords.

But what about email marketing?

 Email optimization and user intent

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Website Design Inspiration: 8 Sites to Spark Your Creativity

On July 7, 2016
5

Thanks to emerging technologies and the growing expectation that we should be able to do almost literally everything online, there’s never been a more exciting time in the field of web design. From huge brands redefining what corporate websites can be to the minimal, elegant work of small boutique design studios, the web has never looked better.

 Website Design Inspiration header image

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Google Maps, Green Ad Tags, and Other Top Stories from June

On July 1, 2016
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Although there weren’t as many major headlines in the world of paid search this month as there were in May, there was still plenty going on in the digital marketing industry. Google shook things up by changing the long-standing yellow color of its AdWords ad tags to green, and marketers were still buzzing about the potentially powerful new ad features coming soon to Google Maps.

 Best of the WordStream blog June 2016

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