Blog List

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7 Awesome Facebook Ad Examples

On May 23, 2016
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Considering where this post appears, what I’m about to say might seem blasphemous, but I’m going to say it anyway. I can’t stand online advertising.

 Facebook ad examples

As a savvy online consumer, it’s very rare that I don’t know where I want to buy something before I start shopping around. As a result, most online ads seem cheap, disruptive, or misleading – which is why I rarely pay attention to them (when I’m not using an ad blocker, of course).

Facebook ads, however, are much better at piquing my interest. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying.

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3 Ways Atkins Marketing Solutions Grew Profits with PPC

On May 19, 2016
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The world of digital marketing offers amazing opportunities for businesses of all sizes to reach new audiences with their products and services. It’s also an incredible opportunity for experienced marketing professionals to branch out on their own and launch their own agencies and consultancies.

Customer Spotlight Atkins Marketing Solutions logo 

However, as any marketer or agency professional could tell you, it’s ferocious out there, and the pressure of not only taking care of existing clients but also trying to find new business is brutal. Even skilled, experienced marketers need help, as Stuart Atkins of Atkins Marketing Solutions discovered while growing his agency.

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13 Can’t-Miss Marketing Awards (Complete with Application Deadlines)

On May 18, 2016
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Virtually every industry has its own version of the Academy Awards; an excuse to don extravagant evening wear, sip the finest champagne, and either bask in the success of your contemporaries or curse the names of those who shone brighter than you.

 Marketing awards

With so many opportunities to shine, it’s easy for digital marketers to overlook chances to get their company’s name out there (and enjoy swank after-parties), or miss crucial awards application deadlines altogether. With that in mind, we’ve put together this list of marketing awards, complete with their respective deadlines and any additional entry criteria. We’ve also divided these awards into relevant subcategories to make it easier for you to find those that are most relevant to your business.

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Is Google Planning to Monetize Your Eyeballs – Literally?

On May 11, 2016
1

In the world of digital advertising, we hear a lot of talk about eyeballs. Consumers have them, advertisers want them, and you should be going after them.

 Google contact lens

The weirdness of the notion of eyeballs as a form of virtual currency aside, it seems that Google could be planning to monetize users’ eyeballs – literally – with its new contact lens technology.

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3 Landing Page Optimization Myths EXPOSED

On May 4, 2016
10

There’s a metric ton of information out there about landing page optimization. This is awesome for small businesses and marketers trying to improve their conversion rates.

However, you can’t trust everything you read online, and bad (or outright false) information can often disseminate faster online than factual, data-driven information.

 Landing page optimization myths

In today’s post, we’ll take a look at three of the most stubbornly common misconceptions about landing pages, and why you shouldn’t listen to conventional wisdom surrounding these myths.

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Google Maps Joins the Search Network, and Other Top Stories From April

On April 29, 2016
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Aside from the sadly defunct Google Reader (a loss I and many others grieve to this day), Google Maps is my favorite Google application. Although many people take the near-continual improvements to Google Maps for granted, something that many marketers did not expect was for Google to incorporate Maps into the Search Network, a move that the search giant made to many people’s surprise earlier this month.

 Best of the WordStream blog April 2016

The news of Google Maps’ inclusion in the Search Network made waves on the WordStream blog in April, but it was far from the only topic of conversation that had marketers talking. Check out our 10 most popular posts from April and catch up with everything else that’s been going on in the world of digital marketing.

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7 of the Best Value Proposition Examples We’ve Ever Seen

On April 27, 2016
3

Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.

Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans, or don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all!

 Value proposition examples

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How A Safari Travel Specialist Achieved Wild Results with AdWords

On April 22, 2016
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Africa is one of the most exotic places on Earth. Often referred to as the Cradle of Civilization, Africa is a truly immense continent that boasts some of the most diverse and dramatic landscapes in the world, along with many of the planet’s most iconic animal species.  

 Go2Africa Customer Spotlight Carlien Parsons

Go2Africa’s Carlien Parsons at ‘Giraffe Manor’
(and no, this image was not altered in Photoshop)

Established in 1998, South African travel agency Go2Africa has been helping people realize their dream of seeing this incredible continent first hand for almost 20 years. When it came to using AdWords to find new business, however, they needed a little help themselves.

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11 Easy Ways to Reduce Your Bounce Rate

On April 7, 2016
3

Accepting that your site has a high bounce rate is a little like accepting that maybe, just maybe, your child isn’t the best-looking kid in the schoolyard. Sure, you think your precious little angel is just adorable (and just so we’re clear, we’re talking about your website now), yet when you head into Google Analytics to check the numbers, your bounce rate tells a different story.

It’s hard to come to terms with. After all, you love your website, so why doesn’t everybody else?

 How to reduce bounce rate

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AdWords Benchmark Data, Artificial Intelligence, and Other Top Stories From March

On April 1, 2016
2

Whenever Google makes a major change to the SERPs, it’s big news – and March was certainly no exception. Google’s decision to scrap ads from the right-hand side of the SERP was the topic of discussion among the digital marketing community, and for good reason. It’s one of the biggest changes Google has made to its results pages in several years, and advertisers and marketers alike immediately began speculating what the change would mean for them.

Best of the WordStream blog March

Of course, although the banishment of ads from the right-hand side of the SERPs dominated much of the conversation, it was far from the only news in digital marketing. Here are the top posts from the WordStream blog from March, so if you missed any, grab a coffee and catch up.

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