Submitted by Elisa Gabbert on Tue, 01/20/2015 - 09:01
We’re pretty big fans of email marketing here at WordStream, and over the past year or so we’ve been sharing all our best advice on creating effective email marketing campaigns, including tips on:
Submitted by Elisa Gabbert on Mon, 11/24/2014 - 10:08
As more and more brands become publishers, the competition for eyeballs on your content continues to grow. The web is now pretty much littered with blogs – some super successful and others … not so much.
What is it that makes a blog take off and become a hit with readers, to the extent that hundreds of thousands or even millions of viewers tune in religiously every month?
More importantly, what would it do for your business to have a million people reading your blog and sharing your content with other members of your target audience?
Submitted by Elisa Gabbert on Wed, 10/22/2014 - 09:33
Submitted by Elisa Gabbert on Tue, 10/14/2014 - 08:57
Here at WordStream, we occasionally do a “Make a Wish” exercise where everyone gets to make a few (work-related) wishes and we try our best to make them a reality. Recently, I wished to hire a data scientist for the content marketing team. And lo and behold, my wish has been granted! We’re planning to hire for a new data scientist role in early 2015.
Submitted by Elisa Gabbert on Thu, 09/25/2014 - 09:00
As much as we may hate to admit it, the rules are always different for small businesses.
Most of our clients fit in the small-to-medium-sized bucket, and hey, we’re right there in that bucket with you. So it’s worthwhile to acknowledge when the best practices that work for big brands don’t really apply to us little guys.
Submitted by Elisa Gabbert on Tue, 09/16/2014 - 09:49
As you know, if you’re a customer or a regular reader of the WordStream blog, we’ve recently added call tracking features to our PPC management software. Call tracking is a crucial piece of the puzzle when it comes to accurate measurement of return on ad spend, since many prospects and customers choose to pick up the phone and call your business when they see your PPC ads, rather than visiting your landing page and filling out a form.
Submitted by Elisa Gabbert on Mon, 08/11/2014 - 11:26
Dr. Pete just tweeted a screenshot of a SERP that he spotted last night – Google appears to be running a test with paid local search results!
Submitted by Elisa Gabbert on Wed, 08/06/2014 - 09:53
Larry Kim and Will Critchlow from Distilled recently did a great webinar revealing all their personal keyword research strategies. It went pretty in-depth, so if you’re in the mood for digging in, scroll to the bottom to see the slides and video.
Submitted by Elisa Gabbert on Mon, 08/04/2014 - 09:07
Today I’m happy to share an interview I did over email with Erica McGillivray. Erica is a die-hard geek who spends a ridiculous amount of time being nerdy (her words, not mine!), both professionally and personally. At Moz, she's the senior community manager and helps wrangle a community of over 400,000 members, co-runs the annual MozCon conference, and works on whatever else is thrown her way.
Submitted by Elisa Gabbert on Wed, 07/23/2014 - 08:01
I know for most of the year I’ve been telling you that links are going to lose value – and I still think it’s true. However, I’ve been careful to point out that for now, links are still pretty powerful stuff in SEO.
Further, even if links eventually lost all their (direct) power to move your rankings, they’d still have value for you as a marketer, because links are great for exposure and branding.