Blog List

3 Content Marketing ‘Best Practices’ that Small Businesses Should Ignore

On September 25, 2014

As much as we may hate to admit it, the rules are always different for small businesses.

content marketing for small business

Most of our clients fit in the small-to-medium-sized bucket, and hey, we’re right there in that bucket with you. So it’s worthwhile to acknowledge when the best practices that work for big brands don’t really apply to us little guys.

Elisa Gabbert's picture
Elisa Gabbert

Search Trends by State: Top Trending Searches in All 50 States

On March 2, 2015

Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months (click the image to expand):

search trends by state

Elisa Gabbert's picture
Elisa Gabbert

How to Get a Million+ Blog Visits Per Month

On November 24, 2014

As more and more brands become publishers, the competition for eyeballs on your content continues to grow. The web is now pretty much littered with blogs – some super successful and others … not so much.

What is it that makes a blog take off and become a hit with readers, to the extent that hundreds of thousands or even millions of viewers tune in religiously every month?

More importantly, what would it do for your business to have a million people reading your blog and sharing your content with other members of your target audience?

Elisa Gabbert's picture
Elisa Gabbert

How to Be a Data Scientist: An Interview with Dr. Pete Meyers of Moz

On October 14, 2014

Here at WordStream, we occasionally do a “Make a Wish” exercise where everyone gets to make a few (work-related) wishes and we try our best to make them a reality. Recently, I wished to hire a data scientist for the content marketing team. And lo and behold, my wish has been granted! We’re planning to hire for a new data scientist role in early 2015.

Elisa Gabbert's picture
Elisa Gabbert

Call Metrics: How to Measure the Quality of Your Call-In Leads

On September 16, 2014

As you know, if you’re a customer or a regular reader of the WordStream blog, we’ve recently added call tracking features to our PPC management software. Call tracking is a crucial piece of the puzzle when it comes to accurate measurement of return on ad spend, since many prospects and customers choose to pick up the phone and call your business when they see your PPC ads, rather than visiting your landing page and filling out a form.

Elisa Gabbert's picture
Elisa Gabbert