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Elisa Gabbert's Blog

Blog List

4 Stealable Ways Great Public Speakers Make Sure You Remember Them

I just got back from MozCon and I’m still dreaming about conferencing – you know how it’s hard to go back to normal walking after you get off a trampoline? Call it a variation of the Tetris Effect. MozCon needs no real introduction in the search marketing industry, but if you’ve never been, let me assure you, the quality of the speakers/presentations is super-high. They don’t even accept...
July 17, 2015
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Search Trends by State: Top Trending Searches in All 50 States

Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months (click the image to expand): Note: This data was pulled before llamas and #thedress broke the Internet. Top Trending Searches:...
March 02, 2015
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4 Email Marketing Mistakes that Make Your Members Hit 'Unsubscribe'

We’re pretty big fans of email marketing here at WordStream, and over the past year or so we’ve been sharing all our best advice on creating effective email marketing campaigns, including tips on: Finding free customizable email templates Crafting a more open-able subject line Sending your emails out at the right time Getting more subscribers But it’s not enough just to build up a big list. You...
January 20, 2015
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How to Get a Million+ Blog Visits Per Month

As more and more brands become publishers, the competition for eyeballs on your content continues to grow. The web is now pretty much littered with blogs – some super successful and others … not so much. What is it that makes a blog take off and become a hit with readers, to the extent that hundreds of thousands or even millions of viewers tune in religiously every month? More importantly, what...
November 24, 2014
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Webinar: Learn How WordStream & HubSpot Drive Millions of Blog Views a Month

UPDATE: Watch the recorded webinar with all our blogging tips here. Our blog is a HUGE inbound marketing channel for us, driving over half a million visits every month through sources including organic search, referral links, social and email promotion. HubSpot built a whole platform around the power of blogging for inbound lead gen, and they “eat their own dog food” – tech speak for practicing...
October 22, 2014
0

How to Be a Data Scientist: An Interview with Dr. Pete Meyers of Moz

Here at WordStream, we occasionally do a “Make a Wish” exercise where everyone gets to make a few (work-related) wishes and we try our best to make them a reality. Recently, I wished to hire a data scientist for the content marketing team. And lo and behold, my wish has been granted! We’re planning to hire for a new data scientist role in early 2015. I had a lot of questions about how data...
October 14, 2014
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3 Content Marketing ‘Best Practices’ that Small Businesses Should Ignore

As much as we may hate to admit it, the rules are always different for small businesses. Most of our clients fit in the small-to-medium-sized bucket, and hey, we’re right there in that bucket with you. So it’s worthwhile to acknowledge when the best practices that work for big brands don’t really apply to us little guys. Today I’ll be discussing some content marketing “rules” that it’s OK for...
September 25, 2014
13

Call Metrics: How to Measure the Quality of Your Call-In Leads

As you know, if you’re a customer or a regular reader of the WordStream blog, we’ve recently added call tracking features to our PPC management software. Call tracking is a crucial piece of the puzzle when it comes to accurate measurement of return on ad spend, since many prospects and customers choose to pick up the phone and call your business when they see your PPC ads, rather than visiting...
September 16, 2014
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Google Testing Paid Local Search Ads?

Dr. Pete just tweeted a screenshot of a Google search page that he spotted last night – Google appears to be running a test with paid local search results! Just popped up on Google last night - Is this paid local? pic.twitter.com/9VUanoXpfX — Dr. Pete Meyers (@dr_pete) August 11, 2014 As you can see in the screenshot he grabbed, the local map results have the yellow “Ads” label that designates...
August 11, 2014
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3 Super-Actionable Keyword Research Tips to Try Right Now

Larry Kim and Will Critchlow from Distilled recently did a great webinar revealing all their personal keyword research strategies. It went pretty in-depth, so if you’re in the mood for digging in, scroll to the bottom to see the slides and video. Today, I just want to share three quick tips inspired by the webinar. If you’re looking to accomplish something beyond just dumping a seed term into a...
August 06, 2014
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