Blog List

3 Tips for Ranking in the Featured Snippet (AKA Position Zero)

On October 13, 2015

It was the great Pete Meyers, better known as Dr. Pete, who got me thinking of Google's Featured Snippet as “Position Zero” back at Mozcon this summer. That’s because Google sometimes features your content in the Answer Box even if you’re not in position 1. It’s like skipping a grade in school, but on the SERP!

Check out the results below – our post is featured in the Answer Box even though it ranks #2 in the regular organic results, after the #1 Google support result:

google answer box tips

Search Trends by State: Top Trending Searches in All 50 States

On March 2, 2015

Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months (click the image to expand):

search trends by state

How to Get a Million+ Blog Visits Per Month

On November 24, 2014

As more and more brands become publishers, the competition for eyeballs on your content continues to grow. The web is now pretty much littered with blogs – some super successful and others … not so much.

What is it that makes a blog take off and become a hit with readers, to the extent that hundreds of thousands or even millions of viewers tune in religiously every month?

More importantly, what would it do for your business to have a million people reading your blog and sharing your content with other members of your target audience?

How to Be a Data Scientist: An Interview with Dr. Pete Meyers of Moz

On October 14, 2014

Here at WordStream, we occasionally do a “Make a Wish” exercise where everyone gets to make a few (work-related) wishes and we try our best to make them a reality. Recently, I wished to hire a data scientist for the content marketing team. And lo and behold, my wish has been granted! We’re planning to hire for a new data scientist role in early 2015.

Call Metrics: How to Measure the Quality of Your Call-In Leads

On September 16, 2014

As you know, if you’re a customer or a regular reader of the WordStream blog, we’ve recently added call tracking features to our PPC management software. Call tracking is a crucial piece of the puzzle when it comes to accurate measurement of return on ad spend, since many prospects and customers choose to pick up the phone and call your business when they see your PPC ads, rather than visiting your landing page and filling out a form.