Ben Kasdon's blog
WordStream exists for one reason: to help small businesses squeeze as much value out of their paid search campaigns as humanly possible. But so often when we talk about value to our customers, we have conversations about clicks or impressions, when our customers really only care about the end result – leads.
That’s why I’m thrilled to announce the release of WordStream’s new call tracking software offering. With this new tool inside WordStream’s PPC Advisor platform, we’re enabling customers to better track and measure the value of the phone calls they receive from paid search. Further, they will be able to tie those calls back to the campaign, ad group, match type, and keyword, so they know what’s driving call traffic and what isn’t. Clients can even listen to a recording o... > Read more
We consistently hear from our clients and prospects that PPC landing pages are a struggle. There’s so much at stake on the landing page – that’s where your visitor either converts or doesn’t. But you don’t get much help from Google when it comes to landing page optimization. A poor landing page experience affects your Quality Scores as well as your ROI, but it’s tricky to actually figure out what the problem with your page is in AdWords alone.
Given this common pain point, I’m excited to announce the release of WordStream’s brand new landing page tool, the AdWords Landing Page Grader. This tool, now in beta, is the newest addition to the family of free tools WordStream offers small businesses to help them assess and improve PPC performance. And today, I’d like to tell you ... > Read more