Helen Edwards's blog
It’s no big secret that Google has been cracking down on ad disapprovals lately. The search powerhouse is becoming stricter in order to better regulate the quality of ads being shown to users. On the managed services team here at WordStream, we work with many accounts from various industries, and it seems that all industries are being affected.
Google is even digging into paused ads and flagging disapprovals.Why You Should Care About Ad DisapprovalsFor frequent, repeat offenders, Google is entitled to suspend your AdWords account. Obviously a suspended account means that ads are not being shown at all, so your company will see an overall decrease in leads and conversions.On another note, agencies should keep in mind that clients get the disapproval emails too. This can make the agency lo... > Read more
To be successful in any type of advertising, whether it be digital, radio, or out-of-home, you must keep tabs on your competitors and their tactics. If they are advertising on the subway, chances are you should be too. Likewise, if they are targeting a specific keyword in PPC, so should you.Via PaulThere are a lot of free benchmarks for data available to all AdWords users.
Here are four of my favorite tools for analyzing your AdWords competition.Auction InsightsThe Auction Insights report allows you to look at who else is bidding on your keywords. You can see impression shares, average position, overlap rate, position above rate, and top of page rate that each competitor has on a particular keyword. With this information, you can effectively better manage your own bids in comparison to who... > Read more
How I Stumbled Into PPCIt was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I was asked to specify my top three choices of departments in which I’d like to work. My choices? Account Management, New Business, and Content Marketing.
The listings were handed out to the 40 interns, and most people sighed a breath of relief when they found out they were granted one of their top three choices. I breathed a sigh of anxiety when I saw the department in which I was placed. Yes, you guessed it! – Search Marketing. I had only briefly learned about SEO and SEM in a marketing class at Suffolk University. I barely knew the difference between organic and paid search results.Fast forward about 5 months, and I began to re... > Read more