Quality score can be confusing, there’s no doubt about it. Many different factors can affect it, and it can be difficult to determine how to influence it. It’s also in a state of constant evolution, so every time you think you have it down pat, think again. There’s no need to pull your hair out though – I am going to show you what you need to focus on to start seeing more 10’s in your account!(More: Revisiting the Economics of Quality Score: Why QS Is Up to 200% More Valuable in 2013)Google defines its Quality Score using the following components:Past click-through rate (CTR) of a keywordPast CTR of a display URLAccount history (overall CTR for ads and keywords)Landing page qualityRelevance of keywords to adsRelevance of keywords to search queriesGeographic performancePerformance... > Read more
I swore I’d never study for anything ever again once I graduated college. That was until I started a career working in paid search. Until I got into the field, I had no idea what paid search even was. And I certainly didn’t think it was anything I’d ever understand. What is PPC? What is AdWords? I refuse to learn!However, being in a particular field requires expertise, of which I had none.
My only option was to shake off the cobwebs and put my studying hat back on. But where to start? Sure, I could do some research on my own, maybe pick up a pointer here or there. That didn’t seem sufficient enough, especially if I was planning to make a career in this field. I thought that I would need a source of substantial information, and where better to turn to than Google AdWords itsel... > Read more