Caleb Hutchings Posts from the Internet Marketing Blog

How to Switch from Automatic Bidding to Manual Bidding in AdWords

New England can be a fabulous home for adventure. A recent weekend included a kayaking excursion on the open ocean, bouncing from island to island off the coast of Portland, Maine. In such an environment, kayaks can be tricky things to control. Abrupt changes in wind, spontaneous large waves from the intersecting boating lanes, and the general instability of the craft can make for a challenging experience.

Yet this tandem craft was equipped with an extra device for control: a rudder. This small feature enabled you to agilely control the entire vessel with the slightest adjustment on its petals. This made it possible to shift quickly for waves approaching the boat, gently banking into the shore, and ultimately getting where we wanted to go in the shortest time.You’ve probably realized at ... > Read more

October 30, 2014     |   Written by: Caleb Hutchings   |   Posted In: AdWords Tips   |   Comments: 2

Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in AdWords

Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber like they’re sponsored by Nestle. Soon come supermarket tantrums, and increasing elaborate birthday themes met with mild response. Thank god we love them.

As they grow, their sneaky pranks evolve, and it’s ever more common for those to include technology.When it comes to the world of PPC, I bet you thought you were safe, didn’t you? If you’re like most advertisers, you didn’t even see it coming. If you’re running Display campaigns in your AdWords account without the proper settings, these little buggers (and other users as well) could be costing you a chunk of money! Let me show you how…Why Google Ads in Mobile Apps Are Dangerous... > Read more

October 06, 2014     |   Written by: Caleb Hutchings   |   Posted In: AdWords Tips   |   Comments: 2

Why Google AdWords Certification Doesn't Matter

When was the last time someone told you they were a good driver? Perhaps it was during an attempt to borrow your car for a weekend excursion, or boast their prowess in parallel parking. Do you recall how they backed up their claim? I’d be willing to guarantee they didn’t immediately pull out their wallet to show you their driver’s license.

Why? Because that shiny piece of plastic holds little bearing on their actual capability to drive a car. You’re familiar with this conclusion if you have ever witnessed the exodus of a high school parking lot at 3:00 pm, driven on the 95 into New York City, or tried to merge anywhere in the state of Pennsylvania.The same applies on the streets of Search. If you work in PPC or are looking for a consultant/agency, you might have noticed that an AdW... > Read more

April 01, 2014     |   Written by: Caleb Hutchings   |   Posted In: AdWords Tips   |   Comments: 51
 
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