Elisa Gabbert Posts from the Internet Marketing Blog
A lot of people linked to a Wired article earlier this week titled "How Google's Algorithm Rules the Web," by Steven Levy, calling it a must-read. If you're a search geek (and if you're reading this, your probably are), the article probably doesn't communicate much that you don't already know.
The most interesting thing about the piece, actually, is an example contained within the article, meant to illustrate how Google outperforms Bing on a pretty basic query. But the example doesn't work anymore—not how the author intended it to—only illustrating how little the average person (even the average tech journalist?) understands search engine algorithms. “The algorithm is extremely important in search, but it’s not the only thing,” says Brian MacDonald, ... > Read more
February: Kind of a pathetic little month, isn’t it? Cold, wet and short. Like a dog left out in the rain. I can’t imagine anyone picking February as their favorite month. It would be like having taupe as your favorite color. Or oatmeal as your favorite food. (Cold oatmeal that is.) Luckily this dumb month is pretty much over and that means it’s time for our monthly list of the WordStream blog’s greatest hits! Our most popular posts in February, without further ado: How We Got a Link from The New York Times: Ken wrote this link bait case study of the strategy behind our most popular post ever, Larry Kim’s “Poll: Scott Brown to Win Massachussets Senate Race by a Landslide.
” Is SEO Dead? Nope, It Has Just Come Full Circle!: In this guest post, Terry... > Read more
http://www.wordstream.com/link-buildingArnie Kuenn is the president and founder of Vertical Measures, LLC, as well as the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars. Follow him on Twitter: @ArnieK.
Can you tell us a little about Vertical Measures and your role there? Vertical Measures is a full-service internet marketing and link building company in Phoenix. We help our clients gain more business from their websites by providing internet marketing solutions using innovative and ethical strategies. We achieve this by developing expertise across multiple disciplines while constantly adapting to current trends. The company is comprised of a group of individuals with backgrounds ... > Read more
Nielsen reported this week that Facebook is now officially the web's biggest time suck (or time sink, if you prefer), with the average American user clocking in at over seven hours of Facebook use per month – which doesn't sound all that shocking compared to how much TV the average American watches: 153 hours per month, and that's just at home, not counting sports bars, the Internet and so on.
Holy crap, people, turn off the TV – you're probably missing something on Facebook! Nonetheless, it's a lot compared to other online activities – seven hours per month is more time than we spend on Google, Yahoo, Bing, YouTube, Amazon and Wikipedia combined. (Holy crap, people, turn off Facebook, you might be missing something on YouTube!) Occasionally we all make bad choices when it comes to h... > Read more
We meant to announce this before it happened, but the pesky time difference got the better us of ... WordStream presented at SES London, and earlier this morning, on a panel on search advertising tools moderated by Andrew Goodman. From the SES agenda: The competition is fierce in paid search! From small in-house accounts to ones with millions of keywords, it's the new advances in SEM technology that might just make the difference between success and failure.
Are there tools you could be using right now to help double your conversions, lower your costs, or save your team hours of time every week? At this panel, top paid search tool vendors will showcase their latest features in bid management, campaign workflow efficiencies, and reveal what the future holds for the industry. As well, t... > Read more
Everybody loves an Internet meme. They come into our lives, entertain us and everyone we know for three minutes or so, and then as quickly they are gone. Some, of course, are more tenacious than others (ahem, Rickrolling). Do you ever find yourself wondering what happened to that one guy in that one viral video? Wonder no more! I did the bare minimum of research to find out what some of our favorite Internet memes of the past few years have been doing with their lives since.
JK Wedding Dance It was just six months ago that Jill Peterson and Kevin Heinz's wedding dance video went viral on YouTube. It now has over 41 million views. Where are they now? Presumably still in the throes of wedded bliss. In a recent update on the Today Show, Jill said, "It's going pretty well." Do th... > Read more
We're happy to extend a special offer to our readers via Link-Assistant.com. Link-Assistant.com is offering a fully functional trial for all its tools for 1 week and a $50 discount on SEO PowerSuite Professional and $100 on SEO PowerSuite Enterprise for 9 days. SEO PowerSuite is a toolkit of four SEO tools: Rank Tracker – A rankings checker with a keyword research module.
Lets you check your rankings in over 570 local and regional search engines with no keyword or domain limits. SEO SpyGlass – A backlink checker and competitive research tool. Gets you a list of links to any website with a number of important SEO factors, such as Google PageRank, anchor text, the number of outbound links on the page, dofollow/nofollow, and more. The unique feature of SEO SpyGlass is that it's a... > Read more
Google this week took another stab at social with the release of the unoriginally named Google Buzz, which was rolled out to Gmail users soon after Tuesday's announcement. As Matt McGee points out in a post on Search Engine Land, Google Buzz – basically a stream of status updates and shared items – is intended to compete with Twitter, Facebook, and even Foursquare, given its mobile features.
There's been a lot less hype surrounding Buzz (ironically?) than there was for Google Wave, which may mean that Google was wary of more buzz backlash. Hype or no hype, among non-tech-geeks I know, the initial "buzz" was very similar to the reaction to Google Wave: What is this? What is it for? So is Buzz really a threat? According to Marshall Kirkpatrick, yes – it's disrupti... > Read more
As ion interactive's online marketing manager, Megan Leap manages webinar, social media, search and email campaigns. She has extensive experience in conversion rate optimization and social media marketing, and when not championing high-ROI online marketing strategies, can be found running marathons across the U.
S. She is also a frequent contributor to the Post-Click Marketing Blog. Follow Megan on Twitter: @MeganLeap. What’s it like for an online marketer who’s marketing LiveBall, an online marketing software product, to other online marketers? Marketing to marketers is a lot of fun. If I worked somewhere else, I would be our target audience. Plus, I use our software product every day in my job, so I know it inside and out. That gives me a unique perspective. Our audience kno... > Read more
My friend Jessica, who has been blogging since at least 2006, warned me the other day that as my blog gets more popular, the comments will get progressively more annoying, truculent and even abusive. Though she is young and lovely, she said this with the tone of a knobby old seer. I chuckled nervously and tried to dismiss her prediction—I love my blog commenters—but I wasn't sure how to respond.
So my ears pricked up, or my eyes, or something, when shortly after this, Danny Sullivan tweeted that Engadget is turning off comments for a bit. In the announcement post, Joshua Topolsky wrote: Hey guys, we know you like to have your fun, voice your opinions, and argue over your favorite gear, but over the past few days the tone in comments has really gotten out of hand. What is norma... > Read more
Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.
Chris is also co-author of the book Trust Agents, with Julien Smith. For more information, read his blog or follow him on Twitter. What are the first three things someone should do if they have little to no social presence and want to change that? Start by listening. Use social media listening tools (google "Grow Bigger Ears" for starter advice), and start seeing what people are saying. Where are they... > Read more
I didn't want to write about the iPad this week, but now I want to write about the iPad this week. Though I am not a gadget person, it was difficult to ignore the onslaught of buzz and anti-buzz that swarmed Twitter on Wednesday before, during and after the unveiling of the iPad. Maybe I gravitate toward snarky (wise) people, but the sentiment from my view was overwhelmingly negative, especially if you count "wings" jokes as negative.
The reactions were largely along these lines: "So it's just a big iPhone that doesn't work as a phone? Really?" This got me thinking about the path that personal devices seem to be taking—that is, getting larger, not smaller. The iPhone is already significantly larger than the Razor, which all the cool kids were carrying before ... > Read more
The end of January. The Thursday of winter. Spring, she is so close, and yet so far—especially in Boston, where spring's subtitle is Winter Part 2: The Bitch Never Left. Whether or not you live in a northern clime, please allow our best loved blog posts from the past month to warm your hearts and extremities: New Social Media Polling Data Suggests Republican Scott Brown Will Trounce Democrat Martha Coakley in US Senate Race: This timely post (whose prediction turned out to be correct) trounced our other blog posts in traffic this month.
In fact, it's one of our most popular posts ever. Check out how Larry looked at social media metrics to determine who—despite what the polls said—was the more popular candidate. Social Media Poll: Conan vs. Leno: In this copycat post... > Read more
This is a guest post by Jenny Anderson, a search marketing consultant at Hanapin Marketing. She works with a variety of clients and writes for Hanapin’s blogs, PPC Hero and SEO Boy. Outsourcing your clients’ work can get a little sticky, and there are plenty of reasons why some agencies may never turn to external help – even when they’re on overload with other client work.
They might not want to lose the control of knowing every detail in the account, they might think they know the product better than someone on the outside, or they might be afraid of what their client will think if they find out. In our experience with managing outsourced accounts at Hanapin, I can tell you that it’s really not that scary. Below are some tips and hints on how to successfully outsource, along wit... > Read more
Tamar Weinberg is a freelance writer, blogger, and social media strategist. Her specialties are blogger outreach, content promotion, community management, and viral strategy. In July 2009, Tamar published “The New Community Rules: Marketing on the Social Web,” which covers the gamut of social media marketing topics in an easy-to-understand format.
Tamar is also the community and marketing manager for Mashable, the top ranked blog on all things social media. She maintains her own blog on social media marketing strategy at Techipedia.com. Follow her on Twitter at http://twitter.com/tamar/. You're active on "many social communities," according to your website. Which one do you find to be the most valuable for business? What about for personal stuff? It really depends on the content.&... > Read more
If you're interested in the semantics of search, Google's announcement this week that it is now bolding synonyms in search results probably turned your head. (In fact, you might have noticed this happening before the official announcement.) In a post titled "Helping Computers Understand Language" on the Official Google Blog, Google engineer Steven Baker writes: An irony of computer science is that tasks humans struggle with can be performed easily by computer programs, but tasks humans can perform effortlessly remain difficult for computers.
I don't know if I'd call this an irony. Humans are better at some things, computers are better at others. You can say the same thing about bees, buzz saws, and evolution. But identifying misuses of the word "irony" is so 1996, so le... > Read more
After the popularity of last week's social media poll on Scott Brown vs. Martha Coakley (Larry's prediction actually turned out to be right!), we thought it would be fun to see who's winning in the "race" between erstwhile Tonight Show host Jay Leno and his successor Conan O'Brien, who, it's all but certain, will leave NBC after the network proposed giving his show back to Leno and pushing him back to a later, less coveted slot.
A lot of very vocal Conan fans aren't too happy about the change, but ratings are what really matter to NBC, presumably, so there must be a lot of Leno fans out there too, right? We looked at some social media metrics to see who has the most supporters in the online sphere. The results? Well, it's complicated. We couldn't use the exact same methodology that we used... > Read more
Alexander B. Howard is the Government 2.0 Washington, D.C. Correspondent for O'Reilly Media. Previously, he was the associate editor of SearchCompliance.com at TechTarget. His work there focused on how regulations affect IT operations, including issues of data protection, privacy, security and enterprise IT strategy.
Before moving his focus to security and compliance, he was the associate editor of WhatIs.com, an online IT encyclopedia. In that role, he researched and wrote about nearly every aspect of enterprise IT. Alexander graduated from Colby College in 1998 with a bachelor's degree in biology and sociology. In his spare time, he enjoys running with his greyhound, reading, microblogging, fishing, cycling, gardening, cooking and hiking. Learn more at his blog or follow him on Twitter: ... > Read more
In an interview with Michael Arrington last week, Facebook founder Mark Zuckerberg told the world that Facebook is changing to keep up with it—and what the world wants, apparently, is less privacy. Naturally, this caused a big hubbub (at least in the online marketing corner of the world), with many claiming Facebook is acting against its users' best interests, trying to trick them into doing what will increase Facebook revenue—or, rather, into not doing what won't help its revenue.
By not changing the now-default settings, users will (perhaps unintentionally) make their data more public and searchable. Others leapt to Facebook's defense. This is the way society is moving, they said; get over it. Falling in the former camp, Marshall Kirkpatrick wrote a two-part think piece of s... > Read more
This morning, Chris Brogan wrote on his blog that he's planning to use Bing as his only search engine for 30 days. Day 1 of his little experiment didn't go so well—he found that a search for "Chris Brogan" returned, above his own blog, results for Chris Brown. His response? "Um, no." Chris Brogan is a pretty well-known name, if slightly lesser-known than "Chris Brown.
" If he can't get top billing for his vanity search, how well can the rest of us plebes fare? I "googled" myself on Bing back when it launched and remember thinking the results were inscrutable and disappointing. I decided to try the same search again to see if the Bing results had gotten better (or worse). Well, certainly not better. ZoomInfo? Really? I would only expect to see a crappy, generic result like this at #1... > Read more