Elisa Gabbert Posts from the Internet Marketing Blog

Monthly Blog Roundup: WordStream's March Highlights

Seems like every time I write this post, the weather is atrocious. Well, today is no exception. But it's spring now. I refuse to focus on the terrible weather or post a picture of a cold wet dog. Let's focus on springtime folks! Asparagus! Crocus buds! Baby birds! Rainbows! Pinwheels! Etc! And now that you're happy, let's take a look at the WordStream blog's greatest hits of the month: Five Experts on SEO Link Building: We asked five link-building experts, including Debra Mastaler, Garrett French, and Wiep Knol, eight questions about scoring loads of quality links.

Top 12 Small Business Marketing Blogs: Our favorite blogs focused on helping small business owners market their offerings online. Best Practices for Building Scalable Information Architecture: Terry Van Hor... > Read more

March 31, 2010     |   Written by: Elisa Gabbert   |   Posted In:   |   Comments: 0

Conversion Rate Optimization (CRO) Interview Series: Tim Ash

Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, testing, and software tools to improve conversion. SiteTuners’ unique visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues.

Tim has worked with many leading companies and is a highly regarded keynote speaker at Internet marketing conferences. He is a contributing columnist to several industry publications and is the author of the bestselling book Landing Page Optimization. Tim is the founder and chairperson of ConversionConference.com, the first conference focused on improving online conversions. Can you start by telling us a little about SiteTuners.com and your role there? SiteTuners is a firm that is focuse... > Read more

March 29, 2010     |   Written by: Elisa Gabbert   |   Posted In: Conversion Rates   |   Comments: 1

The Week in Search … In 2005!!!

It's been a while since there's been a big shake-up in the online marketing industry*. Google hasn't launched a massive failure of a product recently. No one declared SEO dead this week, nor did anyone save the industry. Things have been pretty ho-hum, all told. So let's rewind a bit and see what happened in search marketing this week … in 2005!!!!!11($%^&*) (Bonus Tip! To search news archives for a specific date range, enter your query, hit enter, show options, click "Sorted by date," then "Archives.

" I could only get this to work in Internet Explorer. Note to Google: This should not be that hard.) There were some big acquisitions in March 2005: InterActiveCorp bought Ask Jeeves for $1.85 billion: Awww, how cute. Remember when it was called "Ask Jeeves&... > Read more

March 26, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

Recommended Resources: Sage Lewis

If he's not already on your radar, he should be: Sage Lewis is a great resource for all things SEM. Here are some of the places you can find Sage Lewis sharing information and advice on a variety of topics related to online marketing, from SEO to analytics to social media marketing:   The SageRock Digital Marketing Blog is the blog of SageRock Inc.

, a digital marketing agency that offers online marketing services, including consulting and training, in search, social media, mobile and rich media, behavioral targeting and other areas. Recent posts have covered topics like the death of print advertising ("In the future, TV and print will just be a support mechanism to the 'real' marketing that happens online. The reason I know this will happen is because of one simple reason: Onlin... > Read more

March 24, 2010     |   Written by: Elisa Gabbert   |   Posted In: Best Online Marketing Blogs   |   Comments: 2

AdWords Advantage Online Summit: Advanced PPC Keyword Research

Please join Tom Demers and Larry Kim tomorrow for their AdWords keyword research session at the AdWords Advantage Online Summit.What: Researching & Managing Keywords - The Key to AdWords SuccessWhen: March 24 at 1 p.m. PST (4 p.m. EST)AdWords Advantage is the largest online training summit for marketers looking to master Google AdWords.

AAOS is led by 14 search marketing experts such as Bryan Eisenberg, Mary O'Brien, and David Szetela, and includes training sessions, a comprehensive Google AdWords Guide and expert tips and tricks for mastering Google AdWords.Here's a more detailed description of the session: Effective keyword research and management is the most critical element of Google AdWords success. Do a bad job at keyword research, and everything else – bid manipulation, landin... > Read more

March 23, 2010     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 1

Social Media Interview Series: Rebecca Kelley

Rebecca Kelley is a blogger and writer with expertise in SEO and social media. She has held positions at SEOmoz (as a copywriter and SEO consultant) and 10e20 (as Director of Social Media) and is currently involved with a new marketing startup. Follow her on Twitter.     Can you tell me a little about your current role? I recently transitioned from consulting to an in-house marketing position for a startup that’s working on a few different projects.

I can’t disclose a whole lot more until we launch our first endeavor later this spring, but essentially my role is the Director of Marketing and Community Relations. I’m very excited to apply the skill set I’ve built from years of consulting towards these new projects. What factors make a piece of content good linkbait? If it... > Read more

March 22, 2010     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 0

Blank vs. Blank, or, I Have an Idea for a Website

Mashable does a series of polls called "Web Faceoff" that pit similar Internet phenomena against one another, e.g. GTalk vs. AIM, Foursquare vs. Yelp, Nexus One vs. iPhone 3GS, and so on. This week, the Web Faceoff was "Chatroulette vs. Hot or Not." My first thought was, "…Huh?" I read on to see why these two, to my mind, very different sites were matched up in the pen.

Chatroulette, which was launched in late 2009, is a webcam-based chat site that matches you up with a random stranger. Hot or Not, launched almost a decade earlier, shows viewers user-submitted photos and allows them to rate the photos on a scale of 1 to 10 (10 being smoking hot, naturally). What's the connection? According to Mashable, they both share a "philosophy of randomness.&q... > Read more

March 19, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 3

Five Experts on SEO Link Building

A while back we interviewed a handful of link-building experts (Garrett French and Ben Wills, Wiep Knol, Debra Mastaler, and Julie Joyce) on everything from what features they'd want in their ultimate link-building tool to how to brainstorm linkbait. Here, you can find all of their answers to eight key SEO link-building questions in one place.

 What factors go into a quality link?Which link building tools do you recommend?What features would the ultimate link analysis tool include?What are some strategies for brainstorming and creating linkbait?How does social media change the link building game?How should marketers go about making link requests?If I engage in link buying, how can I avoid being caught by Google?What's a better link: one from an authoritative website, or one from a high... > Read more

March 16, 2010     |   Written by: Elisa Gabbert   |   Posted In: Link Building   |   Comments: 14

There Are No Stupid Questions …

In a post called "What's Up, Internet," writer Amelia Gray answers some of the questions that Googlers have found her blog by asking: how long does it take to get a warrant I think you can get one in an afternoon, if you are a police officer and you can find a judge to give you one. (It will take more time if you’re just some guy.

) what sort of rocks are there? All kinds. Some rocks are very hard and others are so soft you can scratch them with your fingernail. Sometimes rocks float. Once I had a dream I was explaining a quartz rock to my child. Amelia may be doing this for laughs, but she still got a good post out of it, right? I've said it before, and I'll say it again: Your keywords are content idea generators. If you're already ranking for questions like "What's ... > Read more

March 12, 2010     |   Written by: Elisa Gabbert   |   Posted In: Copywriting   |   Comments: 1

Announcing The Expert's Guide to Keyword Research for SEO Copywriting

Last week we published the Expert's Guide to Keyword Research for Social Media. This week, we're offering a similar how-to guide for the SEO copywriter. Many keyword research guides amount to a list of tools, but this guide is all about process. You'll learn exactly when, why and how to do keyword research for blog posts, articles and other content that appears online.

If you write for the web (or want to), you don't want to miss it. Read: The Expert's Guide to Keyword Research for SEO Copywriting ... > Read more

March 10, 2010     |   Written by: Elisa Gabbert   |   Posted In: Copywriting   |   Comments: 0

Link Popularity Case Study: The Domino Effect of Inbound Links

For the link-building search nerd, little matches the joy of scoring a really great link. About a month ago, a post on my personal blog got a link from The Daily Dish, Andrew Sullivan's blog, which is ranked #12 on Technorati's Top 100 Blogs and has a Toolbar PageRank of 8. Now, I'm pretty sure Andrew Sullivan doesn't subscribe to my blog or follow me on Twitter (to be fair, I don't follow him either).

So how did this come about? Via domino effect: Over the course of about 15 days, I accumulated a series of inbound links, including a few quality links early on, one of which was clearly the tip-off for the Daily Dish link. This very high-authority link (which, sadly, went up over a weekend) sent a big spike of traffic and led to a mini-long-tail of links from sites and blogs with mid-range... > Read more

March 09, 2010     |   Written by: Elisa Gabbert   |   Posted In: Link Building   |   Comments: 4

Larry Kim Speaking at SearchFest 2010

Our illustrious founder and VP of product development, Larry Kim, is presenting tomorrow, March 9, at SearchFest 2010, an SEMpdx event, taking place at the Governor Hotel in Portland, Oregon. (Click here for the full agenda.) Larry will be talking about competitive intelligence: Your marketing efforts do not exist in a vacuum.

Effective competitive analysis gives you the information you need to ‘remove the blinders’ in terms of viewing your company and brands as customers do, and to highly tune your Paid Search Marketing strategies for success. This session identifies which competitive intelligence efforts enable you to determine what your competitors are doing to drive their online businesses, so that you can either emulate their PPC successes, or exploit their PPC weaknesses... > Read more

March 08, 2010     |   Written by: Elisa Gabbert   |   Posted In: Marketing Strategy   |   Comments: 0

Relevance Is Relative: Internet Predictions Past & Present

I'm sure many of you saw this much-shared gem: a Newsweek article from 1995 called "The Internet? Bah!" (subtitled "Why cyberspace isn't, and will never be, nirvana"), in which author Clifford Stoll argues that the Internet is overrated and will never be as pervasive as the pundits claim (emphases mine): I'm uneasy about this most trendy and oversold community.

Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more democratic. Baloney. Do our computer pundits lack all common sense? The truth in no online database will repla... > Read more

March 05, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 2

How Wired Jacked Mike Siwek's #1 Google Ranking

A lot of people linked to a Wired article earlier this week titled "How Google's Algorithm Rules the Web," by Steven Levy, calling it a must-read. If you're a search geek (and if you're reading this, your probably are), the article probably doesn't communicate much that you don't already know.

The most interesting thing about the piece, actually, is an example contained within the article, meant to illustrate how Google outperforms Bing on a pretty basic query. But the example doesn't work anymore—not how the author intended it to—only illustrating how little the average person (even the average tech journalist?) understands search engine algorithms. “The algorithm is extremely important in search, but it’s not the only thing,” says Brian MacDonald, ... > Read more

February 26, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 6

Monthly Blog Roundup: WordStream’s February Highlights

February: Kind of a pathetic little month, isn’t it? Cold, wet and short. Like a dog left out in the rain. I can’t imagine anyone picking February as their favorite month. It would be like having taupe as your favorite color. Or oatmeal as your favorite food. (Cold oatmeal that is.) Luckily this dumb month is pretty much over and that means it’s time for our monthly list of the WordStream blog’s greatest hits! Our most popular posts in February, without further ado: How We Got a Link from The New York Times: Ken wrote this link bait case study of the strategy behind our most popular post ever, Larry Kim’s “Poll: Scott Brown to Win Massachussets Senate Race by a Landslide.

” Is SEO Dead? Nope, It Has Just Come Full Circle!: In this guest post, Terry... > Read more

February 25, 2010     |   Written by: Elisa Gabbert   |   Posted In:   |   Comments: 0

Link Building Interview: Arnie Kuenn of Vertical Measures

Arnie Kuenn is the president and founder of Vertical Measures, LLC, as well as the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars. Follow him on Twitter: @ArnieK. Can you tell us a little about Vertical Measures and your role there? Vertical Measures is a full-service internet marketing and link building company in Phoenix.

We help our clients gain more business from their websites by providing internet marketing solutions using innovative and ethical strategies. We achieve this by developing expertise across multiple disciplines while constantly adapting to current trends. The company is comprised of a group of individuals with backgrounds in internet marketing, social media, we... > Read more

February 22, 2010     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 13

38 Things You Could Do With the Time You Spend on Facebook

Nielsen reported this week that Facebook is now officially the web's biggest time suck (or time sink, if you prefer), with the average American user clocking in at over seven hours of Facebook use per month – which doesn't sound all that shocking compared to how much TV the average American watches: 153 hours per month, and that's just at home, not counting sports bars, the Internet and so on.

Holy crap, people, turn off the TV – you're probably missing something on Facebook! Nonetheless, it's a lot compared to other online activities – seven hours per month is more time than we spend on Google, Yahoo, Bing, YouTube, Amazon and Wikipedia combined. (Holy crap, people, turn off Facebook, you might be missing something on YouTube!) Occasionally we all make bad choices when it comes to h... > Read more

February 19, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 5

WordStream at SES London

We meant to announce this before it happened, but the pesky time difference got the better us of ... WordStream presented at SES London, and earlier this morning, on a panel on search advertising tools moderated by Andrew Goodman. From the SES agenda: The competition is fierce in paid search! From small in-house accounts to ones with millions of keywords, it's the new advances in SEM technology that might just make the difference between success and failure.

Are there tools you could be using right now to help double your conversions, lower your costs, or save your team hours of time every week? At this panel, top paid search tool vendors will showcase their latest features in bid management, campaign workflow efficiencies, and reveal what the future holds for the industry. As well, t... > Read more

February 18, 2010     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

What Ever Happened to that Internet Meme?

Everybody loves an Internet meme. They come into our lives, entertain us and everyone we know for three minutes or so, and then as quickly they are gone. Some, of course, are more tenacious than others (ahem, Rickrolling). Do you ever find yourself wondering what happened to that one guy in that one viral video? Wonder no more! I did the bare minimum of research to find out what some of our favorite Internet memes of the past few years have been doing with their lives since.

JK Wedding Dance It was just six months ago that Jill Peterson and Kevin Heinz's wedding dance video went viral on YouTube. It now has over 41 million views. Where are they now? Presumably still in the throes of wedded bliss. In a recent update on the Today Show, Jill said, "It's going pretty well." Do th... > Read more

February 17, 2010     |   Written by: Elisa Gabbert   |   Posted In:   |   Comments: 2

Special Offer: SEO PowerSuite from Link-Assistant.com

We're happy to extend a special offer to our readers via Link-Assistant.com. Link-Assistant.com is offering a fully functional trial for all its tools for 1 week and a $50 discount on SEO PowerSuite Professional and $100 on SEO PowerSuite Enterprise for 9 days. SEO PowerSuite is a toolkit of four SEO tools: Rank Tracker – A rankings checker with a keyword research module.

Lets you check your rankings in over 570 local and regional search engines with no keyword or domain limits. SEO SpyGlass – A backlink checker and competitive research tool. Gets you a list of links to any website with a number of important SEO factors, such as Google PageRank, anchor text, the number of outbound links on the page, dofollow/nofollow, and more. The unique feature of SEO SpyGlass is that it's able to b... > Read more

February 17, 2010     |   Written by: Elisa Gabbert   |   Posted In:   |   Comments: 1
 
Free Keyword Tool

Get thousands of relevent keyword suggestions - more,
faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your
business.

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase
your paid search ROI.

Contact Us | Company | Support | Site Map | Trademarks | Privacy Policy © 2007-2014 WordStream, Inc. All rights reserved.