by Kristen McCormick | Mar 27, 2024 | Strategies for Agencies
Some agencies manage to build a steady client base that strengthens over the years, while others ride roller coasters and eventually close up shop. What’s the difference? Client relationships. Strong client relations make for greater success with projects and...
by Gordon Donnelly | Mar 26, 2024 | Keyword Research & Tools
Whether you’re a marketer or small business owner, you’re likely at least tangentially familiar with the concept of keyword research. Through the lens of search engine optimization (SEO), keyword research is the practice of identifying keywords related to your...
by Susie Marino | Mar 25, 2024 | Paid Search Marketing
“It takes a village” is probably a saying that comes to mind when you think back to how your business or agency started. You likely leaned on friends, teammates, and other resources to bring your business’s vision to fruition. PPC is the same way,...
by Rob Glover | Mar 21, 2024 | Lead Generation
The vast majority of marketers say generating leads is their number one priority. Know what that means? There are a bunch of smart people out there fighting to attract the leads you need to convert. We’ll need to think big to win that race, so we asked some of...
by Kristen McCormick | Mar 20, 2024 | Copywriting, Paid Search Marketing
PPC is a great way to drive qualified traffic to your site—but not if nobody clicks on your ads. Even worse, a low click-through rate can bog down your Quality Score which will hike up your ad costs. That’s why writing exceptional ad copy is the most important thing...
by Lisa Smith | Mar 19, 2024 | Local Marketing
Local marketing is important for any business—whether you’re a mom-and-pop with a storefront downtown or a large national franchise. You want to get seen and found by people looking for your products or services, which they’re often searching for locally. In fact,...
by Michelle Morgan | Mar 18, 2024 | Google Ads
Audiences are one of my favorite topics when it comes to paid advertising. I’ve always been a huge fan of how useful they can be when trying to optimize campaigns to reach the right group of folks. But one thing has always confused me: Most advertisers only pay...
by Céillie Clark-Keane | Mar 14, 2024 | Content Marketing
Creating content is great, but it’s only the first step in your marketing strategy. When you write articles, put together reports, or record videos, you need to make sure you promote them effectively, too. That means testing out new content distribution strategies...
by Kristen McCormick | Mar 13, 2024 | Seasonal Marketing
It’s April and we’re about to make it rain on your business with creative marketing ideas for the whole month. There’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and more. These...
by Rob Glover | Mar 12, 2024 | Marketing Ideas
Here’s a hill I’m dying on: giveaways are one of the most versatile and efficient marketing strategies available. They work on any channel, are easily scalable to your budget, and create their own buzz (we all love free stuff!). But the best part is they...