Larry Kim Posts from the Internet Marketing Blog

Hero Conf: Special Offer for WordStream Readers

Hey WordStream fans!As you may know, the discount for signing up for the Hero Conference ended in January. If you didn’t get a chance to sign up yet, you’re actually in luck – for a limited time there’s a special offer going on for friends of WordStream!What is the Hero Conference? It’s a conference hosted by the knowledgeable folks at PPC Hero, and will be packed with 45 in-depth PPC management presentations and speakers.

The conference takes place in Austin, TX on April 8-10.Sign up now for the Super Early Bird Extension – Days 1 & 2 for just $1,100! The lowest price EVER!This special WordStream pricing ends on February 15. Just use the code “wordstream_hc” at checkout.To learn more about Hero Conf, check out:Interview with HeroConf Founder Pat EastWhy I’m Excited t... > Read more

February 15, 2013     |   Written by: Larry Kim   |   Posted In:   |   Comments: 0

I’m Speaking at SMX West!

What’s better than learning the latest search marketing strategies and insider tips on WordStream’s online blog? Hearing it all live, in person! If you’re getting goose bumps at the thought, it’s time to book your plane ticket.I’ll be speaking at the Search Marketing Expo West in San Jose, CA.

The event runs from March 11-13, 2013, and will be packed with over 50 panels and discussions detailing everything you ever wanted to know about search marketing.My session will be in a debate about pay-per-click marketing, entitled: “Forget What You Know About PPC – Best Practices Debate.” Speakers will engage in lively discourse over the value of Quality Score, the legitimacy of narrowly targeted landing pages, and much more. The truth is out there. At SMX West.I’ll also be the Q&... > Read more

February 14, 2013     |   Written by: Larry Kim   |   Posted In: Paid Search Marketing   |   Comments: 0

AdWords Enhanced Campaigns: Google Announces Big Changes to Mobile Ad Campaign Management

Google today announced a bold and sweeping set of changes to their AdWords PPC management platform in a bid to greatly simplify mobile ad campaign management – at stake is the future of Google’s advertising business itself. All of the new AdWords Enhanced Campaign features – which I believe will greatly increase both mobile advertising adoption and Google’s revenues from mobile search – will become available to customers by the end of the month.

In this article, I’ll walk through AdWords Enhanced Campaigns in detail. If you’re interested in the growing mobile search space (and you all should be!), pay close attention. These changes will affect all advertisers before the end of the year and fundamentally change the online ad landscape as we know it.Table of Contents:Enhanced C... > Read more

February 06, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 46

Buffalo Chicken Dip Wins the Search Engine Super Bowl by a Landslide!

New keyword research from WordStream suggests that buffalo chicken dip – apparently a dip designed to taste like buffalo chicken wings – owes virtually its entire existence to Super Bowl Sunday and the NFL season.WordStream conducted extensive research into the seasonality and trends of keyword searches on Google corresponding to chicken wings and hundreds of other popular Super Bowl snacks including:GuacamoleChiliNachosPulled PorkPigs in a blanketDoritosSeven Layer DipThe astonishing results revealed a near perfect correlation between the demand for chicken wings and buffalo chicken dip with the NFL season.

The results are illustrated in graphical form, here:Note that for the last 9 consecutive years, search volume for Buffalo Chicken Dip followed a similar pattern, increasing signifi... > Read more

January 30, 2013     |   Written by: Larry Kim   |   Posted In: Keyword Marketing   |   Comments: 2

New Webinar: Top 10 Ways to Outsmart Your PPC Competition in 2013

Join us for our next free webinar: The Top 10 Ways to Outsmart Your Competition in 2013. This webinar will take place next Wednesday, January 23 at 1 pm EST.I'll be presenting along with Amanda West-Bookwalter, Account Manager at Hanapin Marketing and writer for PPC Hero, to show you the top 10 tips, tools, and tricks to help you gain and maintain PPC success throughout the year, and stay ahead of your competition!You’ll learn how to:Improve your Quality ScoresGet through to potential customers at the end of the funnelSpend less per lead, and more!After registering you’ll receive a confirmation email with instructions to join the webinar.

Even if you can't make the live webinar at this time, sign up anyway. We'll send you the slides and recording of the webinar after the... > Read more

January 18, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

Why I'm Unimpressed with the Facebook Graph Search Announcement

Facebook today announced a new product called Facebook Graph Search, now in beta.Unlike Google and other web search engines, Facebook Graph Search will allow users to find Facebook-only content in four main areas (example queries from the Facebook press release below):People: “friends who live in my city,” “people from my hometown who like hiking,” “friends of friends who have been to Yosemite National Park,” “software engineers who live in San Francisco and like skiing," "people who like things I like," "people who like tennis and live nearby"Photos: “photos I like,” “photos of my family,” “photos of my friends before 1999,” "photos of my friends taken in New York," “photos of the Eiffel Tower”Places: “restaurants in San Francisco,” “cities visited by m... > Read more

January 15, 2013     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 8

Sign Up for PPC Hero’s Hero Conference

Tonight (January 11, 2013) at midnight is the deadline for early registration of Hanapin Marketing’s Hero Conference, a 3-day, all-PPC conference in Austin, TX, April 8-10.Three great reasons to sign up for Hero Conf todayI’ll be speaking! And I’d love to meet you. Check out the full list of speakers to see all the PPC heroes you’ll be able to learn from – including my friends and colleagues: Bryan Eisenberg, Chad Summerhill, George Michie, Elizabeth Marsten, Jeff Allen, Joe Kerschbaum, Shawn Livengood, Noran El-Shinnawy, Matt Van Wagner, and many more.

And me! :)Bang for the buck. Hero Conf has a low speaker to attendee ratio for more one-on-one time, and is less expensive than similar industry conferences. (And you get the best price if you sign up today.)Total PPC focus. A lot... > Read more

January 11, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

The SEO Interview: Questions to Prepare for Before Your SEO Job Interview

 As the founder of a search marketing startup, I’ve had the opportunity to interview, hire and work with some of the most amazing SEOs on the planet. I am so proud to have worked with people like Tom Demers and Ken Lyons, who not only helped me turn wordstream.com into a website that holds its own against domains like google.

com for SERP rankings, they went on to found a successful internet marketing consultancy of their own!Because WordStream’s business is in the internet marketing industry, the competition for SEO keywords in this vertical is incredibly fierce. We’re always competing against other search agencies, or search marketing product companies who obviously know a thing or two about SEO. If you think your insurance or travel industry has fierce competition, try competi... > Read more

December 17, 2012     |   Written by: Larry Kim   |   Posted In: SEO Marketing   |   Comments: 46

I Will Audit Your PPC Account For Free!

 Struggling with PPC advertising? Do you want to take your AdWords account performance to the next level? I can help!I’ll do a complete PPC audit of your AdWords paid search account – for free. Seriously!Next week – on Wednesday, December 12 at 1:00PM EST, I’ll be doing a live webinar with my colleague, Sean Quadlin from Hanapin Marketing (the folks who run the PPC Hero blog!).

Click here to register for the Webinar.During the presentation, I’ll be holding a live PPC optimization clinic – Sean and I will review 2 AdWords accounts and point out areas of strengths, and uncover opportunities to improve your PPC account performance.A few years ago, I used to charge over $1000 for doing a custom PPC audit like this! But we’ll do it live, in-person and at no cost to you (excep... > Read more

December 06, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

Search Insider Summit: Driving Social Further down the Conversion Funnel

  Hello!  I'll be speaking on a panel on “Search in the Social Era” at Search Insider Summit 2012. I'll be partnering with other search industry experts to give a presentation on “Driving Social Further down the Conversion Funnel” at the Search Insider Summit on Saturday December 15, 2012, at 10:15 am.

 The presentation is one of several that will be hosted during the four-day Search Industry Summit conference hosted at the Stein Eriksen Lodge in Park City, UT.  For my “Driving Social Further Down the Conversion Funnel” talk, I will be joined by panelists including Chris Baggott, Chariman at Compendium; Dhiren D’Souza, President and Co-Founder of SearchForce; and Chris Zaharias, Chief Revenue Officer at Triggit. Together we'll examine wh... > Read more

December 03, 2012     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 0

YouTube Advertising: How to Advertise in YouTube Videos

YouTube’s growing prominence in popular culture has shown that it can serve as much more than just a way to share adorable kitten videos – it has become a highly effective venue for accessing massive audiences through online advertising.YouTube has become the venue by which budding musicians and performers get their first big break.

Justin Bieber first got discovered on YouTube, and more recently YouTube has made Psy’s hit “Gangnam Style” the most viral video of all time. And that’s not just an empty title – “Gangnam Style” has reached nearly 1 billion views, and those views can be equated to serious YouTube advertising revenue.(Source: WordStream, Inc. provider of PPC and AdWords tools.)To put things in perspective: YouTube gets over 1 billion views per day, which means ... > Read more

November 27, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 17

Psy Defeats Bieber: “Gangnam Style” Takes Best in Show for Most Viral Video of All Time!

Congratulations to Psy and his legendary k-pop sensation, “Gangnam Style,” which as of today, November 24, 2012, is the most viewed video of all time on YouTube, beating out the former reigning champ, Justin Bieber’s “Baby.”“Gangnam Style” has become the most viral YouTube video of all time, obtaining unprecedented worldwide attention and breaking social and viral records left and right.

With the recent M.C. Hammer mash-up broadcast at the American Music Awards, the “Gangnam Style” craze is still going strong, but for how long?To commemorate this momentous day in internet pop-culture history, I'm releasing a new infographic, “Psy vs. Bieber: ‘Gangnam Style’ Takes Best in Show for Top YouTube Video of All Time”, which puts Psy’s “Gangnam Style” head-to-head a... > Read more

November 23, 2012     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 8

WordStream & HubSpot Present 5 Ways to Leverage PPC this Holiday Season [Webinar]

 As a business owner or marketer, you need results FAST during the holidays. More than any other marketing channel, PPC is fast, scalable, and can get you the results you need!WHAT:  5 Ways to Leverage PPC this Holiday SeasonWHEN:  Thursday, November 29 at 12:00 PM (Noon) EST (5:00 pm GMT/UTC)WHY:  You'll leave this webinar with easy, actionable tips for reaching more potential customers through PPC.

You'll also have the opportunity to ask questions and get expert advice on creating AdWords campaigns for the holiday season. In this webinar, Dan Slagen, head of global marketing relations at HubSpot and I, will show you how to:Implement a successful PPC campaign in time for the holiday rushFind the right keywords to rank in paid searchUse PPC to complement your organ... > Read more

November 20, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 2

21 Ways to Get Ready for Small Business Saturday

 It’s almost here—the holiday shopping season that so many businesses rely on to profitably round out the year. And once again, there’s a movement afoot to ensure that small businesses get their fair share of the action. Nestled in between Black Friday and Cyber Monday is Small Business Saturday (SBS)—which this year falls on Saturday, November 24.

The U.S. Small Business Administration describes it as “a day to celebrate and support small business and all that they do for their communities.” It's particularly meaningful to me as I myself founded a start-up, and we work with so many small and medium sized businesses every day!Small Business Saturday may be less than one week away, but there’s still time to make sure your business is primed for what will hopefully be a bi... > Read more

November 20, 2012     |   Written by: Larry Kim   |   Posted In: Marketing Strategy   |   Comments: 3

The AdWords Performance Grader, Now with Industry Benchmark Data! Find Out How You Compare to Industry Peers

Due to recent changes in Google’s API policy, the content of this blog post has been removed. Please see the following blog post for details: Important Update on WordStream's Infographic Research and AdWords Performance Grader. Hit me up on Twitter: Follow @larrykim... > Read more

November 12, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 2

New Google SERP Changes Make Ads More Prominent than Ever, Cannibalize Organic Search for Informational Queries

Google has released a refresh of their Search Engine Results Pages (SERP), shifting the search toolbar from the left side to the top of the screen. The top navigation bar (including the new search toolbar) is also approximately 20 pixels less tall compared to the old top navigation bar, so adds appear higher up on the page.

According to Google: "With the new design, there’s a bit more breathing room, and more focus on the answers you’re looking for, whether from web results or from a feature like the Knowledge Graph," the search engine said Tuesday in a blog post.The stated goal was to create a “simpler, cleaner design” which creates a “consistent search experience across the wide variety of devices and screen sizes people use today."How the SERP Change Impacts Organic SearchThe N... > Read more

November 07, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 14

Who Will Win the Election Tomorrow? Obama by a Landslide*!

*If online engagement metrics are any indication!Election Day 2012 is tomorrow – will President Barack Obama get another four years? Or will Republican challenger Mitt Romney take the win?Political wonks may know that statistician Nate Silver has predicted a win for Obama based on election polls and public opinion polls.

I was curious if the Internet presence of the two respective candidates pointed to the same outcome. So I ran some quick numbers to look at Obama and Romney’s spending on paid search advertising (political campaign ads on Google search and the Google Display Network), their website traffic, and their social media presence (including Facebook fans, Twitter followers, and YouTube subscribers).Based on what I found, I predict that Obama will win by a landslide on Nov. 6, ... > Read more

November 05, 2012     |   Written by: Larry Kim   |   Posted In: Marketing Strategy   |   Comments: 17

How Many Ads Does Google Serve in a Day?

Due to recent changes in Google’s API policy, the content of this blog post has been removed. Please see the following blog post for details: Important Update on WordStream's Infographic Research and AdWords Performance Grader. Hit me up on Twitter: Follow @larrykim... > Read more

November 02, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 1

What's a Good Conversion Rate on Google AdWords? Average Conversion Rates by Industry

This post originally aggregated data from thousands of real Google AdWords from multiple industries. Due to recent changes in Google’s API policy, the original content of this blog post has been removed. If you are looking for specific conversion rate industry benchmarks for your Google AdWords account, the data can be accessed in report format through an AdWords Performance Grader report.

For more details on why our original research was removed: Important Update on WordStream's Infographic Research and AdWords Performance Grader.All that's left now are the insights we discovered at a high level.Google AdWords Conversion RatesMany businesses often wonder how much mileage their industry competitors are getting with Google AdWords. This is a tough problem because the data isn't publicly av... > Read more

October 29, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 31

The Changing Economics of Google AdWords

Due to recent changes in Google’s API policy, the content of this blog post has been removed. Please see the following blog post for details: Important Update on WordStream's Infographic Research and AdWords Performance Grader. Hit me up on Twitter: Follow @larrykim... > Read more

October 25, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 22
 
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