Larry Kim Posts from the Internet Marketing Blog

My Take on the Mayday Update: Strengthen Your Niches or Land in the Ditches

There have been some interesting theories and observations about the Google’s recent Mayday update and how Google has "…increased the emphasis on quality and is giving smaller sites a chance." The official word out of Google is that they’ve made an algorithmic shift to "looking for higher quality sites…for long tail queries.

" Since the Mayday Update was implemented, all Hell has broken loose across the Web, with many sites reporting a sudden loss in long tail traffic. But for every site that lost SERP share, another site was there to scoop it up. Lucky for us, WordStream was one of the sites to benefit from the update. Immediately following the Mayday rollout, our organic traffic spiked 50%. So, as you can imagine, we were thrilled to hear Mayday is here to stay and there won... > Read more

June 21, 2010     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 10

It's the Easiest Contest on the Planet! "Like" WordStream, Win Prizes!

In an effort to make everyone's life less "complicated" (and to help us hit 6K fans on Facebook...), we've created "the easiest contest on the planet."You don't have to invent anything, solve any riddles or dress up like a goofy robot to win a cool prize in our contest.All we'd like you to do is "like" WordStream on Facebook and "like" Search Engine Journal on Facebook (yes, we really neeeed to be "liked") and you're automatically entered to win.

See...told you it was easy.So come on...our goal is 6,000 Facebook fans. Help us reach it!So It's Like This: We Hit 6K Fans, SEJ Gets More Fans, You Can Win Cool Prizes...Everybody Wins!!!Like I said, to be eligible to win some kick ass prizes, all we'd like you to do is "like" WordStream on Facebook and "like" Search Engine Journal on Facebook.So... > Read more

June 16, 2010     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 4

Recommended SEO Resources: Shaun Anderson

Recommended SEM Resources is an ongoing series here at WordStream where we plug some of our favorite sources of search engine marketing wisdom. Now, many of these SEM resources aren't as widely recognized as say an Aaron Wall or a Rand Fishkin, but nonetheless we feel they are forces in the SEO or PPC marketing space and marketers you should be following.

This month's Recommended SEM Resource is Shaun Anderson. Shaun is the Director & Co-Founder of Hobo Web, an SEO Company in Glasgow, Scotland, UK. Shaun self-reportedly possesses "an obsessive passion for on-site SEO, linkbuilding and web accessibility" and is well-known in the global SEO community. Shaun is a frequent contributor to Hobo Web SEO Blog, which is one of my favorite SEO blogs and a mainstay in my Google Reader. Hobo Web's... > Read more

April 29, 2010     |   Written by: Larry Kim   |   Posted In: Best Online Marketing Blogs   |   Comments: 2

A Really Easy (and Powerful) Long-Tail Approach to On-Page SEO

WordStream today announced the release of WordStream Keyword Management for SEO, which has an important new feature: the WordStream SEO for Firefox Plug-in. This new plug-in provides seamless access to your keyword research data as you author or edit Web content in your CMS or blog. In this post, I'd like to talk a bit about the underlying design philosophy behind the product, and show how we've developed features that try to simplify various best practices for on-page SEO.

Target the Head When authoring content for SEO, it's critically important that you: Pick a specific, primary topic that is both popular and relevant to your business. Author content that specifically targets your selected topic, making your page more likely to show up in organic search results for those keywords. Word... > Read more

April 20, 2010     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 6

Recommended SEM Resources: Manoj Jasra

Recommended SEM Resources is an ongoing series here at WordStream where we plug some of our favorite sources of Web marketing wisdom. It's our version of the employee recommended movies section at Blockbuster, but for search marketing. This month's Recommended SEM Resource is Manoj Jasra. Manoj is a Web Analytics Analyst and President of Jasra, Inc, a Web analytics and SEO firm in Calgary, Alberta, and the Senior Search Marketing Strategist at Shaw Communications.

He's also a prolific blogger and frequent contributor to a number of SEM online publications. Manoj's personal blog is Web Analytics World, which focuses on search marketing, technology and Web analytics insights. Many of Manoj's posts on Web Analytics World advocate how important it is to incorporate analytics into your marketin... > Read more

April 08, 2010     |   Written by: Larry Kim   |   Posted In: Best Online Marketing Blogs   |   Comments: 1

SES New York 2010

SES New York will be the first time WordStream's had an opportunity to exhibit at a Search Engine Strategies show, so hopefully you’ll stop by and say hello to us at Booth 125 if you’re attending. We’ll have lots of goodies like water bottles, desk paraphernalia and official WordStream couture, plus the chance to win an eMachines Netbook!  If you know you’re attending and would like to set up dedicated time to speak with us, don’t be shy.

We’ve even created a special offer for SES attendees to get two months of WordStream pay per click management software for free! We’ve attended our fair share of industry conferences and tradeshows, and we’ve put together some of our most valuable tips for any conference newbies: Dress warm because convention centers are notor... > Read more

March 18, 2010     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 0

How Link Bait Strategies Got Me on National TV

Last week I landed a spot in the most watched television broadcast on the planet. The International Olympic Committee estimated that 450 million people worldwide tuned in to watch the Women's Figure Skating Finals at the Vancouver 2010 Winter Olympics – more than the population of the entire US – and I was in the TV coverage! How did I do it? By applying a variation of Ken's link baiting strategy! Goals of My Link Bait Campaign One of my more ridiculous objectives in life is to achieve TV fame.

Now unfortunately I don't have any acting talents, great looks, or anything else remarkable for that matter – so I figure my only hope to achieve my goal is to ride someone else's coat-tails to TV stardom. (Yes, I know, this is pretty sad). And I don't want to be a guest on some d... > Read more

March 03, 2010     |   Written by: Larry Kim   |   Posted In: Link Building   |   Comments: 5

Case Study: Scott Brown and Social Media

Regardless of which candidate you supported in the January 19 special election to fill the seat vacated by Massachusetts Senator Edward Kennedy, there is one thing that should make Internet marketers proud: The first poll to correctly predict the election outcome was a social media poll published on Thursday, January 14.

Traditional polls were showing a close race, and before the Suffolk News 7 Poll, the Blue Mass Group/R2000 poll, the PPP Poll, PMJ/CrossTarget poll, or even the Rasmussen Poll – which all later showed Scott Brown pulling ahead – a social media poll published on our very own blog showed that Scott Brown held a significant edge over Martha Coakley in social media engagement metrics, including: A 10:1 advantage in Web traffic A 10:1 advantage in YouTube video viewership ... > Read more

January 22, 2010     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 1

New social media polling data suggests Republican Scott Brown will trounce Democrat Martha Coakley in US Senate Race

If you like this post, please bookmark it on Delicious for future reference, or Digg it.Social Media Polling:YouTube ChannelsFacebook FansTwitter MentionsAlexa RankingsPrediction AccuracyThe state-wide special election to fill the seat vacated by US Senator Edward Kennedy on January 19th has attracted huge national interest because if the Democrats lose this seat, they lose the filibuster-proof margin they currently have in the US Senate.

For the first time for as long I can remember, my very own home state of Massachusetts is today considered a battleground state. Recent polls show the two candidates, State Senator Scott Brown (Republican) and State Attorney General Martha Coakley (Democrat) engaged in a tight race – well within the margin of error. DatesScott Brown (R)Martha Coakle... > Read more

January 14, 2010     |   Written by: Larry Kim   |   Posted In:   |   Comments: 69

A Search Marketer’s New Year’s Resolutions

Repeat after me. This year, I resolve to... 1. Get More Organized Is your idea of "keyword research" just a bunch of keywords jammed into in a spreadsheet? Effective keyword organization and keyword management is a foundational component of paid and organic search marketing. In PPC, it means grouping together similar keywords and matching them with targeted ad text and landing pages.

And in SEO, it means effectively targeting keyword niches in order to create and link together original themed content about specific topics, which in turn are more likely to rank highly for targeted organic searches. Start the new year off with strong organizational footing by checking out our Definitive Guide to Keyword Organization. 2. Lose Weight Trim the fat from your PPC campaigns! Negative keyword disc... > Read more

January 04, 2010     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 8

Do You Suffer From Keyword Clutter? Learn How You Can Benefit from Keyword Organization Today

We just posted a new guide on WordStream.com - The Definitive Guide to Keyword Organization: Build a Foundation for Search Marketing Success. This guide walks you through the benefits and process for organizing your keywords for both pay-per-click (PPC) advertising and search engine optimization (SEO).

Here are a few of the topics from the Keyword Organization guide: Keyword organization can be applied across all of your internet marketing channels and provide a roadmap to PPC campaign and website structures. Improve Quality Score and lower your PPC costs. Gain insights into ongoing content creation and information architecture changes for SEO. Learn how to organize your keywords and utilize free tools from WordStream in that process. Happy reading and good luck cleaning up you... > Read more

December 18, 2009     |   Written by: Larry Kim   |   Posted In: Keyword Marketing   |   Comments: 0

Next-Generation Keyword Tools - Now Available Free

Today WordStream has launched two new, powerful, patented, and totally FREE keyword suggestion tools. The Free Keyword Niche Finder – To use this tool, just enter a keyword and get back structured pockets of keyword suggestions ready to use in paid and organic search marketing campaigns.

The Free Keyword Grouper – Drop in a list of keywords or analytic data and this tool segments your keywords into tightly related semantic groupings. I'd like to talk a little about why we created these tools and why I believe that the future of keyword research for both pay-per-click marketing and search engine optimization will involve thinking of keywords in terms of niches, rather than individual keywords. What Is a Keyword Niche? A keyword niche (or keyword grouping), as oppo... > Read more

December 16, 2009     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 12

Sazbean Interview

Hello world! I was interviewed today by Sarah Worsham (sazbean).Sarah is among other things, a Web Strategist, Geek, Mother, Wife, Webgrrl, Computer Engineer and MBA! She runs a website that focuses on helping companies and organizations use the Internet to reach their business goals. The topics are focused around business & entrepreneurship and you can read the article here.

Hit me up on Twitter:  Follow @larrykim ... > Read more

November 19, 2009     |   Written by: Larry Kim   |   Posted In: Interview Series   |   Comments: 0

Leverage Analytics Intelligence to Be Alerted to Important Changes in Your PPC Campaign

At the end of October, Google Analytics announced a series of exciting updates. Included was the Analytics Intelligence engine which algorithmically tracks significant changes to patterns in your website’s metrics. This engine works both as an automatic feature for general alerts and a custom feature for you to leverage Intelligence based on any metric and/or traffic source you choose.

Intelligence comes with the ability to provide Daily, Weekly or Monthly alerts. As a PPC manager, I'm thrilled to be able to let Google track my data and tell me when things are going well, and more importantly - not going well. Today I'm going to share with you some quick ideas on how you can leverage Analytics Intelligence for your own PPC campaigns.  But just in case you missed the offici... > Read more

November 17, 2009     |   Written by: Larry Kim   |   Posted In: Analytics   |   Comments: 5

The Future of Keyword Research: WordStream 1.6

Keyword research as we know it suffers from a major disconnect. On one hand, you have keyword tools, which provide keyword suggestions and associated keyword frequency estimates. On the other hand, you have web analytics applications, which provide you with the actual search queries that are driving traffic to your site, and the true relevancy of your keywords based on real conversion data.

But there is no reason for these two types of tools to be divorced from each other. In fact, in my experience, successful keyword research largely depends on your ability to leverage and manage data from both keyword tools and web analytics in a continuous fashion.Let's take a look at why neither keyword tools nor web analytics alone is sufficient for complete keyword research, and how the future of key... > Read more

November 10, 2009     |   Written by: Larry Kim   |   Posted In: Analytics   |   Comments: 5

Improve Your Paid Search Performance by Addressing These 5 Common PPC Mistakes

For many online marketers, pay-per-click advertising is a relatively complicated marketing tool with a lot of moving pieces. Maybe that’s an understatement, but with so many moving pieces, it is commonplace to let certain strategies and best practices fall through the proverbial cracks. Admittedly, a lot has been written on PPC mistakes.

But that is just further proof that so many advertisers are leaving money on the table and need to be reminded how they can step up their game and improve their PPC performance. Today I’m going to discuss 5 common mistakes that PPC advertisers make and offer simple solutions to get your campaigns moving in the right direction. Ignoring Quality Score-Friendly Campaign Structure Despite the wealth of knowledge found on blogs and in ... > Read more

November 03, 2009     |   Written by: Larry Kim   |   Posted In: Paid Search Marketing   |   Comments: 6

What, Exactly, Determines Your PPC Keyword Price?

It's a question that's asked more often then you might think. "What determines my pay-per-click keyword price?" The answer is most certainly not "Google" or another PPC search engine. Truth be told, this question is aptly answered by a quick lesson in PPC fundamentals. Your keyword price, or cost-per-click (CPC), is determined by a combination of your bidding strategy, keyword competition, Quality Score and a handful of other factors.

TIP: PPC terminology 101. While keyword price is a seemingly accurate descriptor, the more appropriate (and widely accepted) term is actually cost-per-click - aka CPC.Your Keyword Bids: The most obvious determinant of your keywords' cost-per-click is in fact your actual bid! Google AdWords, Yahoo! Search Marketing and Microsoft adCenter all util... > Read more

October 19, 2009     |   Written by: Larry Kim   |   Posted In: Paid Search Marketing   |   Comments: 7

Over 1 Trillion Served: The Ultimate FREE Keyword Tool for PPC and SEO

Today WordStream released what I and numerous other industry experts believe to be the most comprehensive and accurate keyword tool ever. The best part is that we're giving it away for free – no strings attached! WordStream's Free Keyword Tool is quite different from other keyword tools – we've partnered with ISPs, search engines and other data providers to aggregate and weight over one billion unique keywords, representing well over a trillion search queries, and hundreds of millions of related terms from diverse keyword sources.

This video shows how it works: And this Keyword Tool FAQ explains how we've made it more comprehensive, accurate and faster than other keyword tools out there. But you can see for yourself by trying it out now – type some test queries into t... > Read more

September 16, 2009     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 4

WebmasterRadio.FM talks about WordStream

Hello (again!) - I was recently interviewed by Jim Hedger of WebMasterRadio.FM (an online radio and podcast network covering B2B marketing issues) at the Search Engine Strategies conference in San Jose. In the recorded podcast, Jim asked me these questions: How did I get into search engine marketing? Since basic keyword tools already existed when WordStream was started, what kinds of challenges was WordStream aiming to solve? What kinds of surprises do your customers find in their long tail of search? How do certain types of search queries terms indicate greater intent? What kinds of features and functions that differentiate WordStream from the likes of Microsoft Excel and Google AdWords Editor? What kinds of people and companies use WordStream? Is there a particular size of business for ... > Read more

August 20, 2009     |   Written by: Larry Kim   |   Posted In:   |   Comments: 0

How Keyword Organization Impacts SEO and PPC

Keyword Organization — classifying keywords according to common attributes, along with keyword discovery and keyword research is the key to successful PPC and SEO efforts. In PPC, keyword discovery and research is obviously important, since clicks on searches of the keywords you pick are essentially what you're paying for.

And having a structured approach to keyword management and organization is equally important for effective organic search optimization as well, since the key to appearing in the SERPS for a particular keyword requires breaking out your keyword list into smaller keyword groupings, and then authoring themed content around more specific topics. Let's first take a look at paid search. To achieve high ROI, you'll need to match up the keywords in your keyword lists with rel... > Read more

August 20, 2009     |   Written by: Larry Kim   |   Posted In:   |   Comments: 0
 
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