Megan Marrs Posts from the Internet Marketing Blog
The Google Antitrust Case: Is Google violating antitrust laws by using its search dominance to favor its own products in search results over competitors? The Federal Trade Commission (FTC) is trying to decide whether or not to sue Google for antitrust violations. A final decision about whether to pursue an antitrust case is expected before the end of the year.
In addition to the U.S. Government and European antitrust investigations, there are a number of private lawsuits by Google rivals that make claims of unfair competition or antitrust violations against Google.There is no argument that Google runs the world's most popular search engine, with 67% of the market. But has this market dominance been obtained through antitrust violations?The government’s escalating investigation into ... > Read more
The social media site Twitter, in only a few short years, has managed to forever change the way generations of people communicate. Whether sharing breaking news, announcing political victories, or mourning the deaths of our heroes, Twitter has become an integral part of the social landscape.We’ve made a list of the top tweets of all time – not just the most retweeted tweets (those titles are held almost exclusively by celebrities), but also the history-changing tweets, the momentous twitter events, and the minute messages that reflect just how much can be said in only 140 characters.
WordStream presents you the best tweets ever.The Best Tweets Ever:ObamaMarsPhoenixMount EverestOccupy WallStreetCrime FightingAnthony WeinergateBP Oil SpillKennethColeOld SpiceOprahCharlie SheenJustin Bieb... > Read more
If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content” and been told that your site needs to have it. So what is evergreen marketing, and why are evergreen articles good for SEO?Today we’ll be explaining the basics of evergreen articles, how to write an evergreen content piece, and why incorporating evergreen posts into your blog strategy is essential for killer content marketing.
Evergreen content definitionEvergreen content is SEO content that is continually relevant and stays “fresh” for readers.So Why is it Called “Evergreen”?The term “evergreen” sounds familiar even to the non-marketing ear because evergreen trees (usually the pine or fir variety) are often used to decorate homes at C... > Read more
Having a poor performing AdWords landing page is bad news – not only will Google be less likely to show your ads, but you are probably missing out on valuable conversions. It also negatively affects your Quality Scores, which means you end up paying more for each click.In an effort to be more “transparent,” Google now makes an attempt to tell you why your Quality Score for a given keyword is low.
One reason might be the quality of your landing page experience. If Google thinks your landing page experience is “below average,” it could hurt your Quality Score.According to Google, you should focus on three things if your landing page quality needs improvement:Relevant and original contentTransparencyEase of navigationIf Google has deemed your landing pages to be “below avera... > Read more
Well WordStream fans, I have some bittersweet news—I’ll be leaving WordStream soon to spend time in Europe.It’s been such a joy to work here and be part of our mega-marketing team.Normally a year isn’t all that long, but in startup years it’s a decent chunk of time. I started at WordStream during its haywire adolescent stage, and have had the unique opportunity to be here as it has come into its own and really begun to thrive.
Blogging and discussing the latest online marketing happenings with you guys has been awesome. While I’ll miss WordStream immensely, I’m excited about my travels and what’s next.Now dry those tears, this isn’t the end! I’ll be spending a couple weeks in Italy teaching a bed & breakfast some SEO basics, so I’ll continue blogging here from time... > Read more
Facebook Ads Whisper Sweet Lies While Kinect Emotion-Detecting Ads Slap You With the TruthA few weeks ago I encountered a bizarre advertisement on Facebook that caught my attention:I spent a moment trying to puzzle out how a decapitated baby head related to social work. The whole point of course is that it doesn’t—the creepy-baby-head-ad I encountered is a classic shock & awe Facebook ad, determined to capture a user’s attention with a strange picture with hopes that you might be curious enough to click through.
It’s quite the lowly form of advertising, banking on Facebook users’ curiosity alone to drive clicks. But this idea of embracing the “silly” factor that is ever-present on the internet can be successful for some, like the Plenty Of Fish ads made in Microsoft Paint ... > Read more
Sayonara May, Hola June! Here’s a quick roundup of what you might have missed this week, in case you’ve been stuck in Memorial-Day-beach-mode. Say Hello to Google+ LocalGoogle is shelving Google Places in exchange for new Google+ Local pages. The new Google+ Local pages are integrated with Zagat reviews (now that Zagat acquisition finally makes sense), and will allow businesses to connect better with customers.
SEL has a great comprehensive guide about what to expect when you’re expecting Google+ Local.Haters Gonna HateIn lieu of the new Google+ Local business pages, Socialnomics published a great blog post about how to deal with negative reviews. Here’s a hint: Don’t flip out! I will say though, I’ve seen some businesses use those “People Hate Us On Yelp” stickers and... > Read more
Generally speaking there are three kinds of website traffic: direct traffic, search engine traffic, and referral traffic. All are valuable and serve different purposes, but this post focuses on the third kind, referral traffic.Referral traffic is valuable in online marketing because it sends interested readers and qualified potential customers to your site from new domains.
It also provides added SEO benefits, since by definition referral traffic is driven either by an inbound link or social activity, both of which send positive signals to the search engines about your site.Need some of that sweet ol’ referral traffic? We’ve got you covered with five simple referral traffic strategies to help.Guest PostsGuest posts are a great way to build up referral traffic. Especially in light of th... > Read more
Remarketing is an interesting online advertising technique that involves tracking and displaying ads to users after they have left your site.This can be an effective way to get more conversions out of your web visitors – but if you go too far, it can also be incredibly creepy.Part of why remarketing is successful is that many people don’t really know what it is.
The average internet user is completely unaware that they are being digitally stalked across the web-a-verse.Did They Forget About You or Do They Just Not Like You?In a video advocating remarketing and explaining how it works, Google claims that remarketing is useful because people get distracted easily (what do you expect with twenty open tabs?) and when something unexpected comes up, they might leave your site and forget... > Read more
The potential marketing advantages of Pinterest have been well documented recently, as the fledgling social sharing site boosts traffic and sales for niche retailers like Etsy. Pinterest is serious business.Regardless of your personal feelings for Pinterest (huge time waster or glorious godsend?), it’s impossible to deny the marketing opportunities ripe for the picking! Read on to find out why.
Why Developing a Pinterest Marketing Plan is Worth Your TimePinterest has shown remarkable marketing potential as some sites begin to receive more referral traffic from Pinterest than social media heavyweight Twitter.Some quick Pinterest marketing statistics and facts as we get started:Pinterest is dominated by women, with 90% of users being female21% of users have purchased something they found on... > Read more
This Sunday is Earth Day 2012, when us earthlings devote the entire day to planting trees and recycling plastic water bottles in retribution for the havoc we’ve been inflicting on the planet for centuries.(Almost) everyone knows how pollution has affected the Earth and the disastrous consequences of relying too heavily on fossil fuels rather than migrating to renewable, alternative energy sources (I’m looking at you big oil).
You probably already know that it’s important to buy local rather than encourage supermarkets to ship exotic out-of-season fruits across the country in refrigerated units, resulting in huge carbon emissions. Maybe you even ride your bike across town to get to work, recycle every slice of unwanted paper, unplug all electrical units at night, and scoff at factory f... > Read more
CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.Well the other days I came across a new, never-before-seen (at least by me) CAPTCHA that could have some pretty huge advertising implications.
Introducing, the CAPTCH-AD!CAPTCH-AD: The CAPTCHA AdvertisementWhat’s crazy about the CAPTCH-AD is that you are required to watch (and pay attentionto) the advertisement in order to fulfill the CAPTCHA box. There’s no getting around it – you will read that ad. It’s like when you see advertisements plastered over your tray table on budget airlines; you roll your eyes, groan, cover it with a book or a laptop, but there’s just no avoiding it and the ad demands acknowledgement.It s... > Read more
Chances are you’ve seen this new addition to Google’s black bar and wondered, what is this new Google Play?Ready, Set, Google Plays BallIn a nutshell, Google Play is the rebranded Android Market.Those who have Androids will see Google Play replacing the old market icon. Google Play is the one-stop-shop to buy apps, ebooks, movies, and music.
Sound a bit like iTunes? Yup, that’s the idea. Google Play even introduces itself in an Apple-style manner, with big, crisp images and minimal text. iTunes does a great job of being the central location for iPhone users to purchase anything and everything for their mobile devices, so naturally Google is picking up the hint and following in due fashion. Purchases can be made on the Google Play site online, or through the Google Play mobile ap... > Read more
Keyword stuffing, or the practice of shoving as many seo keywords onto a page as physical possible, has long been the bane of SEO white hats everywhere.There was a time when the method of stuffing worked as well on a webpage as it does in a turkey. Back in the early years of search engines, one could easily manipulate a page’s ranking on Google’s SERP with keyword stuffing.
Sites could rank on a large variety of keywords by simply cluttering them onto a page, even if the keywords were unrelated and the site was absent of any real content.You could be (somewhat) classy about it by hiding the offending keywords, matching their text color to the background color, or you could just be blatantly obnoxious.Naturally this led to a terrible user experience, because most people aren’t looking ... > Read more
Pinterest continues to be the social media hot topic, astounding us with its colossal breakthrough in popularity. Now I’m a pretty big fan of Pinterest, but a recent NPR article discussing the ever-growing social bulletin board site got me thinking about the lack of “social” interaction within the social media sphere.
As NPR interviewer Teresa Tomassoni notes, “… online interaction with people you don't know is an emerging trend in social media.” While this is absolutely true, something about that statement seems counter-intuitive. Susan Etlinger, an Altimtere Group analyst, observes that while people look to connect with others who share a similar style or interest, "It doesn't mean that we're best friends or connected on Facebook, but it means these are people that I lear... > Read more
Online businesses know that user engagement is incredibly powerful. Better than chocolates or flowers, getting users to “like” your posts or engage you in conversation through Google+ is a dream come true! But often, it can be difficult to obtain that valuable user interaction.With Valentine’s Day upon us, I thought today we could evaluate Boston Globe’s online Love Letters column, a small niche of a large news site that has managed to obtain some exceptional user engagement.
I heard about Love Letters through my mother, who habitually sends me her favorite posts. Although my mother works as a computer programmer, she is the farthest thing from a techie, virtually inept at anything outside of COBOL. A once-a-month Facebooker, she’ll often call me to ask how to “send a mess... > Read more
Yesterday I was walking through Boston when I came across quite an unusual scene – a huge golden heap of Butterfingers smack in the middle of Copley Square. What kind of sorcery is this? I thought as I stared in awe at the giant mound of crunchy candy. Several people stood around the pile, gingerly picking up a candy bar here and there.
But after about 30 seconds, kids swooped down in hordes, cramming piles of bars into their backpacks in sheer ecstasy. I snapped these photos to document the event:Upon closer examination, this was no glorious miracle, but actually a clever advertising ploy by Pawngo, an online pawnshop business and apparent Giants fan. Their candy bar jab gives new meaning to “bittersweet.” I wasn’t beyond cramming some into my pockets before leaving though.I... > Read more
All right, this post isn’t so much a defense of piracy; it’s about why pirates aren’t the real problem.I know we’ve talked a lot recently about piracy and maybe you’re sick of it all, but the way I see it, all this discussion about SOPA and PIPA really boils down to many industries’ unwillingness to adapt.
Piracy is the result of the entertainment industry’s inability to change. Rather than think innovatively and try new solutions to better mesh with an increasingly online-oriented world, they dig their heels in the mud and try to pass laws that won’t force them to change their marketing strategy.What Sets Online Marketers Apart Great online marketers understand why it’s important to adapt to change. The world of online marketing is continuously shifting on the churning ti... > Read more