Megan Marrs Posts from the Internet Marketing Blog

Google Now Shows Ads at Bottom of SERPs

Yesterday Google announced a new ad placement, with ads now being displayed at the bottom of SERPs. This additional ad spot comes along with a number of other updates Google has been making as it cleans up Gmail and Google Reader (with mixed feedback), adds Dynamic Search Ads, and starts hiding some organic search query data, to name a few changes.

Google is pushing the PPC big time. Google notes that in testing, this new bottom placement performed better with CTR than side ads. Google attributes this to the fact that users tend to scan a page from top to bottom, with the news ads fitting better into the user’s “flow.” You can compare the performance of ads in top positions vs. other positions with the “Top vs. Side” segment, which will be appropriately re-named “Top vs. Other... > Read more

November 03, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 2

10 Tips for Creating Content on Facebook That Gets the Thumbs Up

 With the recent release of our brand new infographic documenting Facebook's failures, I thought I'd write about how you can make sure that you yourself don't have any Facebook face-plants. Here are 10 tips for creating awesome Facebook content that will keep visitors interested and engaged. Post Content that Interests Your Customers The key to developing a winning fan page that builds fans and pushes your business forward is to post content that genuinely interests your customers or clients.

Don't focus solely on you or your business. By providing valuable information to the reader you will build a stronger relationship with current and prospective customers.Red Bull knows that their energy drink customers are likely to be interested in extreme activities, so they post videos th... > Read more

October 19, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 5

Online Marketing News for October 9-12, 2011

Apple’s iOS5 Is On Its Way!People are getting geared up for Apple’s iOS5, expected to launch later today! In anticipation of iOS5, Apple released iTunes 10.5 and its new iCloud service earlier this week in case you couldn’t possibly wait another second to download some Apple updates.Facebook Gets Friend.

lyFacebook recently acquired the social Q&A company Friend.ly, not to be confused with Friendly’s, my New England childhood eatery that is sadly going out of business.Cone head sundaes and waffle fries aside, Friend.ly describes their app as a way to meet new people and foster friendships by answering questions. The app offers you a list of questions which you can choose to answer, or simply compliment other people’s answers by letting them know that you find their answer oh-s... > Read more

October 12, 2011     |   Written by: Megan Marrs   |   Posted In: Online Marketing Blog Roundup   |   Comments: 1

Steve Jobs 1955 - 2011: A Visionary Remembered

I’d like to take a moment to mourn the loss of Steve Jobs, who passed away Wednesday evening. The immediate and overwhelming response to this news stands as testimony to the momentous impact Steve Jobs has had on so many people.Steve has been heralded as a true visionary who worked to make technology accessible for the not-so-techy masses.

But Steve was more than a creator of beautiful and revolutionary products. He also has inspired many to think creatively and break from the norm. Not just a great inventor, he was a great man.In response to this sad news, Apple honors Steve’s memory with a full-page tribute on the Apple.com homepage:When Steve Jobs stepped down from his position as the CEO for Apple in August, he wrote in his resignation letter:"I believe Apple’s brightest and most... > Read more

October 06, 2011     |   Written by: Megan Marrs   |   Posted In:   |   Comments: 1

Search Marketing & Technology News Roundup, Oct. 4, 2011

Google Testing New Circular-Style AdsGoogle is testing new ad units called “Circulars” in hopes of mimicking the full-page inserts found in Sunday newspapers. These new ads will reportedly act as custom landing pages with attractive ad copy and large pictures. The circulars will appear when users click on search or display ads.

Google is introducing these new ads in response to retailers’ desire to drive online visitors into physical stores.The new ad format is scheduled to be unveiled later this week.Napster Acquired By RhapsodyRhapsody will soon be acquiring the once infamous online music subscription service Napster.Napster experienced tremendous popularity during its bad-boy days of P2P music sharing. Although Napster has never regained its former glory since shutting down after ... > Read more

October 04, 2011     |   Written by: Megan Marrs   |   Posted In: Online Marketing Blog Roundup   |   Comments: 1

Yahoo Says Goodbye to CEO Carol Bartz: Further Evidence of Yahoo’s Fruitless Struggle

To many it may come as little surprise to hear this Tuesday, Carol Bartz emailed her staff to notify them that she had just been unceremoniously fired from Yahoo via phone by Yahoo’s Chairman of the Board.Photo Attribute : Yodel Anecdotal/Yahoo! IncBartz’s three-year term as CEO has shown little progress, and clearly many folks are fed up.

After Yahoo’s disastrous reign under Jerry Yang, many hoped Bartz would be able to turn things around and return Yahoo to its former glory, but things continue to look bleak for the fallen giant.Yahoo once ruled the internet with an ironic exclamation mark. Those glory days seem so long ago now.What Brought Yahoo Down?How did a brand of such extreme success, arguably at one time the number one name on the web, take such a terrible nose dive?Differe... > Read more

September 08, 2011     |   Written by: Megan Marrs   |   Posted In: Search Engines   |   Comments: 2

Friday Link Roundup - The Best of This Week

 In honor of Elisa’s trip crossing the great Midwest this week, I’ve decided to do an Elisa-style roundup today, offering you a smorgasbord board of delectable links from this week. The Big News – In Case You Missed it Google’s announcement of their plans to buy Motorolla Mobility had everyone talking this week.

Search Engine Land wrote a great piece covering the ins and outs of such an acquisition, while Read Write Web collected various opinions on the matter. Links to Learn The end of August marks the end of summer for most students, and school is already back in session with Google as they introduced a new online resource, Learn With Google. This nifty new creation offers a wide variety of learning tools for small businesses looking to learn more about ... > Read more

August 19, 2011     |   Written by: Megan Marrs   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

New Webinar: Cutting Costs With Negative Keywords

We’d like to invite you all to our next free webinar:What: Cutting Costs With Negative KeywordsWhen: Wednesday, August 17, 11 a.m. EDTWhere: The comfort of your desk!Why: Did you know adding negative keywords can save you at least 10-30% on your AdWords spend? Negative keywords are like the chatting block lists of the keyword world – except instead of obnoxious friends or stalker-ish obsessors, you can block out keywords that are depleting your budget without driving any conversions.

Because they prevent wasteful spending on low-value clicks, negative keywords are essential to running a streamlined, cost-effective PPC campaign. Unfortunately, the technique is underused – finding relevant keywords to add to your campaigns is hard enough, but negative keyword discovery is even mor... > Read more

August 15, 2011     |   Written by: Megan Marrs   |   Posted In:   |   Comments: 0

Twitter Gobbles Up Shutterbugs: Photo Sharing Now Available For All Users

Twitter started as just a little bird with a big idea. Since its arrival, the social networking site has become a venue for everything from (overly) personal status updates, the world’s latest news, to virtual celebrity stalking.Some might dramatically claim that Twitter has ruined humanity forever, or at least as altered our brains.

Maybe Twitter does share blame for messing with our gray matter. But people really love that feathery blue fellow, and as Twitter continues to grow and transform, so does the manner in which we advertise, learn, and communicate.Twitter Releases Photo Sharing to All UsersIn an ever-growing quest to encourage our insatiable need for instant gratification, Twitter released the photo sharing feature to all Twitter users yesterday. Up till now, this feature has b... > Read more

August 11, 2011     |   Written by: Megan Marrs   |   Posted In: Twitter   |   Comments: 0

The Benefits of Online 'Office Hours': Why You Should Consider Live-Tweet Sessions

Last week the White House launched a new “Office Hours” Twitter program, in which U.S. citizens are invited to tweet their questions and concerns over the nation’s deficit reduction and debt ceiling negotiations. Using Twitter to encourage healthy dialogue between individuals and large corporate entities is nothing new, but establishing predetermined times for concentrated discussion is a trend still growing in the Twitterverse.

The White House office hours grew out of last month’s Twitter “townhall”; people were encouraged to #AskObama questions concerning the economy, healthcare, and the like. The president answered in true Twitter fashion, making him the first president to live-tweet to the nation.   The Doctor Is In: The Marketing Advantages o... > Read more

August 04, 2011     |   Written by: Megan Marrs   |   Posted In: Twitter   |   Comments: 0

Casey Anthony and the 'Social Media Trial of the Century'

With the Casey Anthony trial and its shocking verdict a couple days behind us, it’s interesting to take a look at how social media interacts with real world news. The Social Media Trial Time called it the “social media trial of the century,” and truly social media venues have been overrun with opinions on the trial’s verdict, mostly disapproving.

With enough tragedy, mystery, and deceit to match a prime-time TV drama, it’s understandable why this trial captured the nation’s attention. Many compare the Casey Anthony trial to the OJ trial that had Americans glued to their television sets in 1995. But there wasn’t much social media in 1995, and this time around social media made it easier than ever for people to get the latest updates on the trial pro... > Read more

July 08, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 2

Facebook Announces New Skype-Powered Video Chat

Facebook and Skype, Together at Last Yesterday Facebook unveiled its “awesome” new video chat, powered by Skype. Skype-managed video chat has been in the rumor mill for quite some time, and now we finally get to see it in person! Redesigned Chat Grouped with the new video chat comes a redesigned Facebook chat system featuring a sidebar for the friends you chat with most.

Group Chat Facebook chat also now allows for group chats, allowing users to easily communicate with multiple friends at once. Facebook Video Chat vs. Google Hangouts Facebook’s new video chat feature arrives on the tailwinds of Google+ with its own Hangouts feature.  How do they compare? Well, Hangouts allows video chatting with up to 10 people, while Facebook keeps it to one on one.  Zuc... > Read more

July 07, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 2

Facebook Blocks Friend Exporter Tool

Facebook is seeking to block Facebook Friend Exporter, a Google Chrome extension that does exactly what its name implies. The Facebook Friend Exporter allows users to easily extract their friends list along with emails, phone numbers, and other friend data. The tool allows the data to be saved into a text file or imported easily to Gmail.

While the extension is currently out of commission, creator Mohamed Mansour hopes to build a new version that uses an alternative design to combat the Facebook restrictions.The Cat-And-Mouse GameRoad blocks were first implemented when Facebook began showing email addresses as graphics rather than normal text that can easily be found and processed by data scraping tools. Mansour bypassed this by obtaining the email addresses through Facebook’s mobile site... > Read more

July 05, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 0

Google Realtime Search Disappears As Contract With Twitter Ends

Google Realtime Search is on hiatus since the company's contract with Twitter, enabling access to the full feed of public updates, expired on July 2, 2011.While the unique Twitter feed has been suspended, Google notes that the publicly available information on Twitter is still available and searchable on the Google search engine.

Google plans on relaunching its real-time search with access to content from various sources including Google+ information, although the date for this relaunch has not yet been set.Hopefully it will come soon, because with the suspension on Google Realtime, there is no way to find tweets further back than a few days, as Danny Sullivan of Search Engine Land notes:Twitter has largely outsourced the service of Twitter search longer than a few days to Google, a deliber... > Read more

July 05, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 0

Yet More Google Updates: Makeovers, Mobile Sites & Chocolate Milk, Oh My!

Don't You Forget About MeIn the aftermath of all the Google+ excitement, I’d like to call attention to some other Google updates that deserve our notice.You may have thought that Google+ was enough to tide you over, but remarkably Google has been dishing out additional updates without pause.Google Products Get a Face LiftYou’ve probably already noticed the new Google homepage’s cleaner, more sophisticated look.

You’ll be seeing this sleek redesign applied to a number of Google products, as Google aims to deliver an experience “founded on three key design principles: focus, elasticity and effortlessness.” How oddly vague.As Google notes, a shot of Botox from time to time never hurts…unless you have a negative reaction. Taking a look at Google’s original homepage in 1997, we ... > Read more

July 01, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 0

Google+ | Google’s New Social Platform Revealed

Google+ Has Arrived!Google’s new super-secret social project is finally being rolled out…to a select few, for now at least.But wait to you hear what Google + has got under its hood; more than just a pretty face (and it is quite attractive, thank goodness), the new social project tries to address the gaps and missing pieces in the current social network paradigm.

Vic Gundotra, one of the key players in Google +’s creation, explains:“We believe online sharing is broken. And even awkward…We think connecting with other people is a basic human need. We do it all the time in real life, but our online tools are rigid. They force us into buckets — or into being completely public…Real life sharing is nuanced and rich. It has been hard to get that into software.”Google + has done its... > Read more

June 30, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 2

Facebook Pages Now Customizable Based on Klout Score

Don’t be surprised if you start hearing people ask about your “klout”; no, it’s not a new brand of Greek yogurt or a bizarre cloud and drought weather phenomenon, it’s a measure of your social influence. Klout is a startup that measures users’ influence through social media platforms.

 Your Klout score is generated through a complex ranking algorithm that takes note of your retweets, number of comments on your links and other measures of your social influence. Involver + Klout = Customized Fan Page What has people talking recently is that Klout has partnered up with the social marketing platform Involver, and together they have some big ideas for Facebook fan pages. Brands can now create a Klout widget on their fan page which measures visitors’... > Read more

June 22, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 0

Another Round of Google Updates: City Sites, Descriptive Terms & URL Testing

There is never a lack of Google additions and updates in the webiverse, and with several happening in recent days, it’s worth taking an in-depth look at the latest concoctions Google is brewing up.Getting Started With Google City SitesGoogle has started creating new city sites, which act as a central portal showing a variety of information in one central location.

The city pages show places, offers, events, business owner resources, and community blogs.The layout of these pages is fun and aesthetically pleasing. As a person who relies heavily on resources like Trip Advisor to tell me what to check out when visiting a new city, I’m looking forward to testing out the new city pages.For now city pages is only available for Austin (TX), Portland (OR), Madison (WI), and San Diego (CA).Check... > Read more

June 14, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 2

Sometimes Even the Weiners Are Losers: Learning the Pitfalls of Social Media the Hard Way

After a week of denial, yesterday Representative Anthony Weiner finally admitted to posting a lewd photo of his manly parts on Twitter. Following the commotion on May 27 when the photo in question was first discovered, Weiner made a loser mistake: he lied. Not entirely surprising, since realizing you’ve accidentally sent a photo of your personal bits into cyberspace while holding a spot in Congress would be enough to have anyone gathering up excuses.

The Tweet Not Meant to Be Seen Weiner, meaning to tweet the photo directly to a friendly follower, accidentally broadcasted the pic live—a reply-all disaster of gargantuan proportions. Weiner, realizing his error, tried to remove the post, but of course it was already too late and the drama spread like Nutella on toast. Desperately... > Read more

June 08, 2011     |   Written by: Megan Marrs   |   Posted In: Twitter   |   Comments: 0

Button Battles: Google & Twitter Release New Social Buttons

Get ready for your site to have more buttons than an 80’s denim jacket.In the ongoing battle over social media, buttons seem to be a popular ammunition tool, attracting users like, well, a shiny button.It may be no coincidence then that today both Google and Twitter are releasing updated or new buttons that can be embedded in websites.

Google +1 Button Now Available for WebsitesWhen Google +1 was first released, the +1 button was designated solely for the search results page. In case you need a quick reminder, the +1 button allows users to recommend certain search results. +1 is Google’s next step in an attempt to beef up their social media influence (especially after Buzz’s relative flop).You can check out our post when +1 was first released for more info, and our review of Goog... > Read more

June 01, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 3
 
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