Megan Marrs Posts from the Internet Marketing Blog

5 Quick Tips to Increase Referral Traffic

Generally speaking there are three kinds of website traffic: direct traffic, search engine traffic, and referral traffic. All are valuable and serve different purposes, but this post focuses on the third kind, referral traffic.Referral traffic is valuable in online marketing because it sends interested readers and qualified potential customers to your site from new domains.

It also provides added SEO benefits, since by definition referral traffic is driven either by an inbound link or social activity, both of which send positive signals to the search engines about your site.Need some of that sweet ol’ referral traffic? We’ve got you covered with five simple referral traffic strategies to help.Guest PostsGuest posts are a great way to build up referral traffic. Especially in light of th... > Read more

May 09, 2012     |   Written by: Megan Marrs   |   Posted In: SEO Marketing   |   Comments: 19

Does Remarketing Make You a Creepy Stalker?

Remarketing is an interesting online advertising technique that involves tracking and displaying ads to users after they have left your site.This can be an effective way to get more conversions out of your web visitors – but if you go too far, it can also be incredibly creepy.Part of why remarketing is successful is that many people don’t really know what it is.

The average internet user is completely unaware that they are being digitally stalked across the web-a-verse.Did They Forget About You or Do They Just Not Like You?In a video advocating remarketing and explaining how it works, Google claims that remarketing is useful because people get distracted easily (what do you expect with twenty open tabs?) and when something unexpected comes up, they might leave your site and forget... > Read more

May 08, 2012     |   Written by: Megan Marrs   |   Posted In:   |   Comments: 7

Pinterest Marketing Guide: How to Use Pinterest to Boost Your Brand

The potential marketing advantages of Pinterest have been well documented recently, as the fledgling social sharing site boosts traffic and sales for niche retailers like Etsy. Pinterest is serious business.Regardless of your personal feelings for Pinterest (huge time waster or glorious godsend?), it’s impossible to deny the marketing opportunities ripe for the picking! Read on to find out why.

Why Developing a Pinterest Marketing Plan is Worth Your TimePinterest has shown remarkable marketing potential as some sites begin to receive more referral traffic from Pinterest than social media heavyweight Twitter.Some quick Pinterest marketing statistics and facts as we get started:Pinterest is dominated by women, with 90% of users being female21% of users have purchased something they found on... > Read more

May 01, 2012     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 10

Earth Day 2012 Infographic: Memes Are Destroying the Planet!

This Sunday is Earth Day 2012, when us earthlings devote the entire day to planting trees and recycling plastic water bottles in retribution for the havoc we’ve been inflicting on the planet for centuries.(Almost) everyone knows how pollution has affected the Earth and the disastrous consequences of relying too heavily on fossil fuels rather than migrating to renewable, alternative energy sources (I’m looking at you big oil).

You probably already know that it’s important to buy local rather than encourage supermarkets to ship exotic out-of-season fruits across the country in refrigerated units, resulting in huge carbon emissions. Maybe you even ride your bike across town to get to work, recycle every slice of unwanted paper, unplug all electrical units at night, and scoff at factory f... > Read more

April 19, 2012     |   Written by: Megan Marrs   |   Posted In:   |   Comments: 5

CAPTCH-AD: A New CAPTCHA Form of Advertising?

 CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.Well the other days I came across a new, never-before-seen (at least by me) CAPTCHA that could have some pretty huge advertising implications.

Introducing, the CAPTCH-AD!CAPTCH-AD: The CAPTCHA AdvertisementWhat’s crazy about the CAPTCH-AD is that you are required to watch (and pay attentionto) the advertisement in order to fulfill the CAPTCHA box. There’s no getting around it – you will read that ad. It’s like when you see advertisements plastered over your tray table on budget airlines; you roll your eyes, groan, cover it with a book or a laptop, but there’s just no avoiding it and the ad demands acknowledgement.It s... > Read more

March 29, 2012     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 7

Google Play: Google's Answer to iTunes

 Chances are you’ve seen this new addition to Google’s black bar and wondered, what is this new Google Play?Ready, Set, Google Plays BallIn a nutshell, Google Play is the rebranded Android Market.Those who have Androids will see Google Play replacing the old market icon. Google Play is the one-stop-shop to buy apps, ebooks, movies, and music.

Sound a bit like iTunes? Yup, that’s the idea. Google Play even introduces itself in an Apple-style manner, with big, crisp images and minimal text. iTunes does a great job of being the central location for iPhone users to purchase anything and everything for their mobile devices, so naturally Google is picking up the hint and following in due fashion. Purchases can be made on the Google Play site online, or through the Google Play mobile ap... > Read more

March 28, 2012     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 0

The Dangers of SEO Keyword Stuffing

Keyword stuffing, or the practice of shoving as many seo keywords onto a page as physical possible, has long been the bane of SEO white hats everywhere.There was a time when the method of stuffing worked as well on a webpage as it does in a turkey. Back in the early years of search engines, one could easily manipulate a page’s ranking on Google’s SERP with keyword stuffing.

Sites could rank on a large variety of keywords by simply cluttering them onto a page, even if the keywords were unrelated and the site was absent of any real content.You could be (somewhat) classy about it by hiding the offending keywords, matching their text color to the background color, or you could just be blatantly obnoxious.Naturally this led to a terrible user experience, because most people aren’t looking ... > Read more

March 21, 2012     |   Written by: Megan Marrs   |   Posted In: SEO Marketing   |   Comments: 15

Does Social Media Make Us Less Social? What's Your Experience?

Pinterest continues to be the social media hot topic, astounding us with its colossal breakthrough in popularity. Now I’m a pretty big fan of Pinterest, but a recent NPR article discussing the ever-growing social bulletin board site got me thinking about the lack of “social” interaction within the social media sphere.

As NPR interviewer Teresa Tomassoni notes, “… online interaction with people you don't know is an emerging trend in social media.” While this is absolutely true, something about that statement seems counter-intuitive. Susan Etlinger, an Altimtere Group analyst, observes that while people look to connect with others who share a similar style or interest, "It doesn't mean that we're best friends or connected on Facebook, but it means these are people that I lear... > Read more

March 02, 2012     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 2

Crushing on Love Letters: A Valentine's Day Case Study in User Engagement

 Online businesses know that user engagement is incredibly powerful. Better than chocolates or flowers, getting users to “like” your posts or engage you in conversation through Google+ is a dream come true! But often, it can be difficult to obtain that valuable user interaction.With Valentine’s Day upon us, I thought today we could evaluate Boston Globe’s online Love Letters column, a small niche of a large news site that has managed to obtain some exceptional user engagement.

I heard about Love Letters through my mother, who habitually sends me her favorite posts. Although my mother works as a computer programmer, she is the farthest thing from a techie, virtually inept at anything outside of COBOL. A once-a-month Facebooker, she’ll often call me to ask how to “send a mess... > Read more

February 14, 2012     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 15

7 Examples of Awesomely Creative Advertising: Using Your Environment

 Yesterday I was walking through Boston when I came across quite an unusual scene – a huge golden heap of Butterfingers smack in the middle of Copley Square. What kind of sorcery is this? I thought as I stared in awe at the giant mound of crunchy candy. Several people stood around the pile, gingerly picking up a candy bar here and there.

But after about 30 seconds, kids swooped down in hordes, cramming piles of bars into their backpacks in sheer ecstasy. I snapped these photos to document the event:Upon closer examination, this was no glorious miracle, but actually a clever advertising ploy by Pawngo, an online pawnshop business and apparent Giants fan. Their candy bar jab gives new meaning to “bittersweet.” I wasn’t beyond cramming some into my pockets before leaving though.I... > Read more

February 08, 2012     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 2

Super Bowl 2012 Commercials: Which Advertisements Won?

Another glorious Super Bowl has passed, this year's being the most tweeted sporting event in history, with over 10,000 tweets per second. The end of Super Bowl XLVI even nabbed the 2nd spot in Twitter’s list of most-tweeted-per-second events, with Madonna’s half-time performance grabbing spot #3.This was also the first Super Bowl to be streamed live, and Google took the time to asses the Super Bowl Sunday chatter across desktops and mobile devices, and tablets.For the less sport-savvy among us, Super Bowls are all about commercials. Some of these advertisements got a lot of attention on Super Bowl Sunday, and will continue to be talked about this week. It’s tempting to dream of posting your own videos and imagine similar viral success, but it’s certainly no game for the faint of he... > Read more

February 06, 2012     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 0

In Defense of Piracy: Why Are So Many Industries Unwilling to Adapt?

All right, this post isn’t so much a defense of piracy; it’s about why pirates aren’t the real problem.I know we’ve talked a lot recently about piracy and maybe you’re sick of it all, but the way I see it, all this discussion about SOPA and PIPA really boils down to many industries’ unwillingness to adapt.

Piracy is the result of the entertainment industry’s inability to change. Rather than think innovatively and try new solutions to better mesh with an increasingly online-oriented world, they dig their heels in the mud and try to pass laws that won’t force them to change their marketing strategy.What Sets Online Marketers Apart Great online marketers understand why it’s important to adapt to change. The world of online marketing is continuously shifting on the churning ti... > Read more

January 26, 2012     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 3

SOPA Round-Up: The Aftermath of the SOPA and PIPA Blackouts

In light of Wednesday's tremendously successful SOPA blackout, I thought we'd take some time to recap and document the day the web went dark. The stop SOPA and stop PITA blackouts were really powerful because with online champions like Google, Wikipedia, and Reddit teaming up, the blackouts most certainly raised awareness and affected people who had no clue about these ridiculous bills until yesterday.

Petitions were signed, calls were made to state representatives, and the word got out.If you're looking to understand why SOPA and PIPA are bad bills and how they will hurt your business, check out our previous blog post explaining them and their disastrous affects.So what did the SOPA and PIPA blackout protests achieve?18 Senators changed their position on PIPA after witnessing the massive ... > Read more

January 20, 2012     |   Written by: Megan Marrs   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

SOPA and PIPA: Why They're Bad for Business

SOPA and PIPA: You’ve certainly heard about these two, but maybe you’re still not quite sure exactly what they mean or why they’ll be bad for your business—and make no mistake, they will certainly have a negative effect for small and medium sized businesses.What Are SOPA and PIPA? SOPA is the acronym for the House of Representatives' Stop Online Piracy Act.

Partnered with SOPA is the Senate’s Protect IP Act (PIPA). If these bills pass, together they will unleash chaos and destruction that will obliterate the internet as we know it.Am I exaggerating? I don’t even know if I am. Because these bills really are serious bad news.Why SOPA and PIPA are BadSOPA and PIPA were created in hopes of cracking down on pirates and rogue websites posting copyright infringing content. The bill’... > Read more

January 17, 2012     |   Written by: Megan Marrs   |   Posted In:   |   Comments: 6

5-Step Guide for Creating & Optimizing Video Content that Ranks on Google: Part 2

Part 2: Optimizing YouTube VideosYesterday we posted Part 1 of this guide, which discussed:How YouTube Can Help Your BusinessStep 1: Creating Video ContentStep 2: Recording Video ContentToday we cover Part 2of the 5-Step Guide For Creating & Optimizing Video Content that Ranks on Google, in which we continue with:Step 3: SEO For Your VideosStep 4: VSEO On Your SiteStep 5: Getting Your Video NoticedWhile Part One of the guide deals primarily with video content creation ideas and recording your video content, Part Two covers how to upload and optimize your videos on YouTube so that they rank as high as possible on search engines.

Step 3: VSEO: SEO for VideosGoogle normally "scans" the text of a page to figure out what a piece of content is about. But Googlebots can’t actually watch vide... > Read more

January 11, 2012     |   Written by: Megan Marrs   |   Posted In: SEO Marketing   |   Comments: 9

5-Step Guide for Creating & Optimizing Video Content that Ranks on Google: Part 1

Part 1: Creating and Recording Video Content for Your BusinessThis guide on creating and optimizing high-ranking YouTube video content for your business, which can appear on Google, the YouTube site, and the YouTube for mobile app, is divided into two parts. Today, we will be posting part one, which covers:How YouTube Can Help Your BusinessStep 1: Creating Video ContentStep 2: Recording Video ContentIn Part 2, we'll cover uploading videos to YouTube and how to optimize your video content with VSEO.

How YouTube Can Help Your Business: Why Video Content Is Great for SEOHaving a hard time getting your business to show up on Google's first page? You might be surprised at just how much a YouTube video could help.In an aim to give searchers the best set of results possible, Google has continued t... > Read more

January 10, 2012     |   Written by: Megan Marrs   |   Posted In: SEO Marketing   |   Comments: 1

11 SEO Tips for Optimizing for Local Search

If you’re a small business that hasn’t given much thought to how you can benefit from local search, you’re missing out. Optimizing for local search is a fanatic way to reach consumers and get traffic to your site. Phone books are good for little more than testing your strength these days as people turn to search engines in order to be introduced to local businesses that can meet their needs.

Optimizing for local search requires the same rigorous SEO work required for any page, but there are some additional things you can do to boost your appearance for local searches.Here are SEO 11 tips to make sure you are getting the most out of local:Claim your spot on Google Places – Set up a Google Places account if you haven’t already, and be sure to spend some time filling out all your inf... > Read more

December 27, 2011     |   Written by: Megan Marrs   |   Posted In: SEO Marketing   |   Comments: 14

9 Tips on How to Create Awesome Content that Is Easily Discovered

There are so many wonderful things about the digital age in which we live, and we’re lucky to have an ever-growing abundance of information at our fingertips.The job of sharing news and valuable information no longer resides solely with professional journalists; more and more self-promoted bloggers are taking to the web-a-verse to share their opinions and insights.

Power to the people! While this shift of power away from traditional media outlets opens a lot of doors for bloggers, it has also resulted in a glut of online content. That’s a problem if you are trying to get your content noticed. But there are things you can do to make sure your content gets the attention it deserves.Here are nine tips to get your content to stand out from the crowd:Keep Your Ideal Audience in Mind – Alwa... > Read more

December 21, 2011     |   Written by: Megan Marrs   |   Posted In:   |   Comments: 5

Google Adds New Features for +Pages

If you’re continuing to have some growing pains with Google +’s Pages which were newly released last month, you may get some peace of mind to know that Google is listening to your grumbling—yesterday Google announced their release of new Google + Pages features based on feedback from users.Here it is, straight from the horse’s mouth:So what is Google doing to make your life on Google+ a bit less hectic?Multiple Administrators for Google+ Pages (Up to 50)Finally, more than one person can be in charge of making changes to your business’s Google+ page.

You can now add up to 50 managers who have the ability to login and manage your +Page by publishing posts, responding to comments, adding photos, etc.With Google being so forthright about the growing influence of social influence on s... > Read more

December 20, 2011     |   Written by: Megan Marrs   |   Posted In:   |   Comments: 2

6 Reasons Why December is the Most Wonderful Time to Buy a New Software Solution!

 Have you been planning all year on finding a new PPC software solution for your business—but keep putting it off? While procrastination rarely brings anything other than stressful all-nighters and last-minute gift expeditions to the 24-hour CVS, you might be in luck this time—December is a great time to spend that last bit of unused budget on a new PPC software solution!After reading Jason Miller's great article at Marketo, I thought that we'd also take a minute to remind folks about why this is a great time of the year to purchase new software for your PPC campaigns.

So break out the hot cocoa, hang those stockings by the fire, and get yourself a shiny new software solution to put under the tree this year.We’ve got 6 fabulous justifications for investing in PPC software before... > Read more

December 13, 2011     |   Written by: Megan Marrs   |   Posted In: Marketing Strategy   |   Comments: 2
 
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