Megan Marrs Posts from the Internet Marketing Blog
Today, Microsoft officially announced its acquisition of Skype, dishing out a hefty $8.5 billion for the popular video conferencing service. The Skype deal will be Microsoft’s most expensive acquisition in its 36-year history. As a company that traditionally avoids pricey purchases, Microsoft must have some big plans for Skype.
A Quick Skype Background CheckSkype was created by Niklas Zennstrom and Janus Friis in 2003. Offering free video conferencing and calls between Skype users via computer and certain cell phones, Skype quickly became popular with international callers. Interestingly, Zennstrom and Friis are also the inventors of the infamous Kazaa music sharing program, a big name in the muddied waters of music piracy (Kazaa also became well known for being riddled with viruses).Skyp... > Read more
It seems we’re always talking about Google. Whether we consider it a friend or foe, it’s difficult to deny that much of SEO news revolves around every breath Google takes. And it’s true, you don’t hear folks saying “I don’t know, let's Yahoo it.” In keeping with its nonstop release schedule, Google recently announced several new features.
Google Analytics Tracks Page Load Times Google is like an inspirational high-school teacher. He sees the potential in you that you have not yet discovered, and he’s always setting the benchmark higher and pushing you further. Google wants you to be the best you can be – for yourself, and for your users. That’s why with Google Analytics you now have the ability to track your page’s loa... > Read more
While Twitter, Facebook, and media outlets around the world were ablaze with news of Osama Bin Laden’s death on the night of May 1st, I was fast asleep in bed. It seems I’m always sleeping through important events, having snoozed through the Royal Wedding as well. I don’t wake up at 5 am for anything, and while old ladies in fancy hats are always good for a laugh, I’ve gotten more of my share of darling William and Catherine through the continuous stream of replay coverage.
So naturally it wasn’t until I groggily sat down at the computer with my coffee the next morning that I had any idea of the massive NYC partying I had missed out on. And like many others, I got the startling news via Facebook.Twitter Sets Aflame With an Abbotta-BANG!Osama Bin Laden’s death has once again exem... > Read more
Facebook develops new features and alters its layout and settings (and privacy policies) frequently, and the social giant recently introduced two new additions in its continued mission to take over the word.Facebook’s new Send button allows users to share items with select people rather than everyone in their friend network.
Maybe you found a great bar in which to throw your friend’s surprise party – but you certainly don’t want the birthday girl to find out. With the Send button, you can quickly and easily share and send the URL to specific friends, groups, and email addresses.Cynthia Boris at Marketing Pilgrim has a clever idea about how the Send button could be implemented as a marketing strategy:"As a marketer, I’d take this one step further and use that Send button for some ... > Read more
Yesterday Google announced that their Instant Preview feature will now apply to ads. That means you’ll now be seeing that nifty little magnifying glass appear next to ads as well as organic search results. Clicking the Instant Preview magnifying glass brings up a window that lets users preview the ad landing page.
In the image below, you can see that my Google search for “flowers” brought up a few ads. Clicking the magnifying glass next to my 2nd ad, I got to see a preview page and was able to confirm that the ad would, in fact, lead me to a site with an abundance of beautiful flowers to sell (just seeing them all nearly makes me sneeze). Instant Preview allows users to preview the ads they are about to click on to ensure that the content of the landing page matches what... > Read more
In Google’s continuing efforts to get more social, Google’s Map Maker tool made its introduction into the United States yesterday. Map Maker allows users to add and update maps with their own insights. This can mean a number of different things, such as moving place markers to more appropriate spots, pointing out certain parks and playgrounds, building a more detailed map of a college campus, or even marking the bike lanes in your town.
Essentially, it makes Google Maps into a Wiki.Google’s Lat Long blog notes that since the release of Map Maker, the percentage of the world’s population that has detailed online maps of their neighborhoods has jumped from 15% to 30%. Users have mapped road networks, bike lanes, schools, and even entire cities that were not documented ... > Read more
This week Google’s Panda update went global, shutting out spam sites worldwide. Sistrix posted a nice little chart listing the “losers” of the new updates. Sites like suite101.com and associatedcontent.com suffer just as much now as they did in the US, but there were some surprises; eHow, which most expected to suffer from the US Panda update, was actually deemed one of the “winners” originally, but with the global changes, eHow is now losing the numbers we expected it to.
There is some speculation that this might be a result of Google implementing data from users who manually blocked certain sites. Ever since Google released a block link directly in search results, it’s been expected that this data will end up affe... > Read more
Stemming from Facebook’s popular “Like” button, the search engine colossus Google is joining the social fray once again. Google’s new “+1” feature has just been introduced, and it’s quite exciting. Starting today, a small percentage of Googlers will see a +1 button next to search listings.
If you aren’t seeing it and just can’t wait to try this new feature out for yourself, head over to Google Experiment and click “Join this experiment.” With Google’s new tool, when you click the +1 button next to a search result, it will light up, basking in the glory of your approval. Now, when you or a friend search a similar topic, they can see that you recommended certain results. And if your buddy recommende... > Read more
Cynthia Boris wrote a nice little article recently about the gamification of the mobile market that has really got me thinking.At WordStream, we've seen how a good mobile marketing strategy can reach stellar results - it’s no surprise that a lot of successful marketing campaigns integrate an element of fun or user interaction.
While this recent Skittles ad isn’t a game per se, it definitely invites a unique interaction for the viewer.Gaming marketing campaigns have potential to reach a HUGE user base. Especially with the increasing attention to mobile games, people are spending large amounts of time playing games. After all, Angry Birds alone has reached more than 50 million downloads!Mobile games are a real untapped market for online marketers. They have a potential to reach a large a... > Read more