Megan Marrs Posts from the Internet Marketing Blog
In Google’s continuing efforts to get more social, Google’s Map Maker tool made its introduction into the United States yesterday. Map Maker allows users to add and update maps with their own insights. This can mean a number of different things, such as moving place markers to more appropriate spots, pointing out certain parks and playgrounds, building a more detailed map of a college campus, or even marking the bike lanes in your town.
Essentially, it makes Google Maps into a Wiki.Google’s Lat Long blog notes that since the release of Map Maker, the percentage of the world’s population that has detailed online maps of their neighborhoods has jumped from 15% to 30%. Users have mapped road networks, bike lanes, schools, and even entire cities that were not documented ... > Read more
This week Google’s Panda update went global, shutting out spam sites worldwide. Sistrix posted a nice little chart listing the “losers” of the new updates. Sites like suite101.com and associatedcontent.com suffer just as much now as they did in the US, but there were some surprises; eHow, which most expected to suffer from the US Panda update, was actually deemed one of the “winners” originally, but with the global changes, eHow is now losing the numbers we expected it to.
There is some speculation that this might be a result of Google implementing data from users who manually blocked certain sites. Ever since Google released a block link directly in search results, it’s been expected that this data will end up affe... > Read more
Stemming from Facebook’s popular “Like” button, the search engine colossus Google is joining the social fray once again. Google’s new “+1” feature has just been introduced, and it’s quite exciting. Starting today, a small percentage of Googlers will see a +1 button next to search listings.
If you aren’t seeing it and just can’t wait to try this new feature out for yourself, head over to Google Experiment and click “Join this experiment.” With Google’s new tool, when you click the +1 button next to a search result, it will light up, basking in the glory of your approval. Now, when you or a friend search a similar topic, they can see that you recommended certain results. And if your buddy recommende... > Read more
Cynthia Boris wrote a nice little article recently about the gamification of the mobile market that has really got me thinking.At WordStream, we've seen how a good mobile marketing strategy can reach stellar results - it’s no surprise that a lot of successful marketing campaigns integrate an element of fun or user interaction.
While this recent Skittles ad isn’t a game per se, it definitely invites a unique interaction for the viewer.Gaming marketing campaigns have potential to reach a HUGE user base. Especially with the increasing attention to mobile games, people are spending large amounts of time playing games. After all, Angry Birds alone has reached more than 50 million downloads!Mobile games are a real untapped market for online marketers. They have a potential to reach a large a... > Read more