Tom Demers Posts from the Internet Marketing Blog

Quick Guide to Google Analytics Reporting in Google AdWords

This is the third post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. The first post focused on the Google AdWords change history tool, in the second post we walked through the AdWords conversion tab, and in this post we’ll be looking at Google Analytics reporting within the AdWords interface:Using Google Analytics Within the AdWords InterfaceWhile Google AdWords has some robust reporting features, you can gain some additional insights by leveraging Google Analytics reporting within the AdWords interface.

There are a few main areas where you can get access to information within the analytics that you can’t get within AdWords analytics alone. Before you start, make sure your AdWords is linked to Analytics.Engagemen... > Read more

April 05, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Google AdWords Conversions Tab: AdWords Conversion Tracking & Reporting

This is the second post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. The first post focused on the Google AdWords change history tool, and in this post we’ll be walking through the AdWords conversion tab.What Can You Do in the AdWords Conversions Tab?Within the conversions tab you can perform a number of tasks:Google AdWords Reporting – This isn’t really the most robust place for conversion reporting, as you can get better information either in the main campaign tab or in the AdWords conversion report within the dimensions tab, but you can get a quick look at the number of multi-click conversions within AdWords from this view.

You can drill down to the Web page level as well to see which website conversions are rep... > Read more

April 02, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Change History Tool: How to View & Report on AdWords Changes

This is the first post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. Today we’ll talk about the change history tool, what it’s for and how you can leverage it within your own AdWords account.What Is the Change History Tool and Why Is It Useful?The change history tool, as the name suggests, shows you all the changes that have been made within your AdWords account.

As you can see from the screenshot above, there are a lot of different data points related to your account that you can learn about from within the change history report. These include:The types of changes that have been made – you can filter by:AllBudgetCPCKeywordStatus (active, paused, deleted)DistributionTargetingAdThe date and time of the changeThe area of t... > Read more

March 28, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Complete Guide to the Google AdWords Tools & Analysis Tab

Over the last few months we’ve created a series of in-depth guides designed to help AdWords advertisers better understand a lot of the different features and functionality available to them within Google AdWords. Thus far we’ve covered:AdWords Ad ExtensionsAdWords Reporting via the Dimensions TabAdWords Campaign SettingsCreating & Analyzing AdWords AdsThe Google AdWords Audience TabGoogle AdWords Auto TargetsGoogle AdWords’ Left NavigationOver the course of the next several posts on the blog we’ll be walking through the various tools available within the “Tools and Analysis” tab.

What’s in the Tools and Analysis Tab?Within the tools and analysis tab along the top navigation of AdWords, you’ll find a number of valuable AdWords tools:Change History – This is home to a li... > Read more

March 26, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Spending Too Much Time on AdWords? Here Are 3 Ways to Be More Efficient

 Recently we’ve published a series of posts designed to help you save time and money on Google AdWords management, including:Google AdWords Quick WinsGoogle AdWords Quick Wins Volume 2The Overworked Advertiser’s Guide to Bid ManagementBid Management for the Overworked Advertiser Part 2: CPA Bidding with Conversion OptimizerIn today’s post we’re focusing specifically on tactics and adjustments that can help small to midsized AdWords advertisers get more done in less time within their Google AdWords accounts.

We’ll walk through three general ways you can get some of your time back when managing your AdWords account:Give Google More ControlAutomate ProcessesBreak Out Your WalletWe’ll flesh each of these tactics out in the coming paragraphs.1. Give Google More Control of Your ... > Read more

March 22, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 2

Google AdWords Custom Alerts: How to Use Custom Alerts in AdWords

This is the fourth and final post in a series on getting the most out of the Google AdWords left nav. The first post in this series focused on the Google AdWords shared library, the second post walked through the Google AdWords reports within the AdWords left navigation, the third post centered around how to make use of the Automated Rules section of the AdWords left nav, and this final post will be about custom alerts.

Google AdWords Custom Alert ManagementNot unlike the reporting and automated rules functionality within AdWords, the custom alert section within the left nav isn’t designed to create custom alerts, but rather to manage the custom alerts you have already set up.First off, to create new custom alerts you want to work within the Campaigns tab. Select “Create a cus... > Read more

March 19, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Automated Rules: How to Manage Automated Rules in AdWords

This is the third post in a series on getting the most out of the Google AdWords left nav. We’ve done several similar posts in recent months designed to help advertisers better understand all of the features and functionality available to them within the AdWords interface. The first post in this series focused on the Google AdWords shared library, the second post walked through the Google AdWords reports within the AdWords left navigation, and this post will center around how to make use of the Automated Rules section of the AdWords left nav.

Google AdWords Automated Rules ManagementSimilarly to the AdWords reporting suite within the left navigation, the primary function of the automated rules section of the left navigation isn’t creating rules. Creating a new rule is easiest ... > Read more

March 12, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

What Is adsenseformobileapps.com? & 3 Other Burning AdWords Questions

Recently we’ve been running a number of posts focused on helping new and overworked advertisers get more out of Google AdWords, such as:The Overworked Advertiser’s Guide to Bid ManagementBid Management for the Overworked Advertiser, Part 2: CPA Bidding with Conversion OptimizerGoogle AdWords Quick Wins: Two Reports that Could Save You ThousandsAdWords Quick Wins, Volume 2: More Reports that Could Save You ThousandsAnd towards that end, we want to share some quick, simple answers to frequently asked questions from new advertisers.

These issues can burn your AdWords budget in various unintended ways if you’re not aware of the potential pitfalls.What is Adsenseformobileapps.com?Adsenseformobileapps.com is a domain owned by Google that redirects to a help page on Google.com entitled “S... > Read more

March 08, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Google AdWords Reporting: How to Use AdWords Reports

This is the second post in a series on getting the most out of the Google AdWords left nav. We’ve done several similar posts in recent months designed to help advertisers better understand all of the features and functionality available to them within the AdWords interface. The first post in this series focused on the Google AdWords shared library, and this post will walk through Google AdWords reports within the AdWords left navigation.

Pre-Set AdWords ReportsNot unlike the reporting capabilities you’d find in the AdWords dimensions tab, within the reporting section in the left navigation you’re offered a series of standard reports:Keyword reportCampaign reportGeographic reportDemographic reportThese are actually just links to reports that live in other areas, though – the geograph... > Read more

March 05, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

How to Use the Google AdWords Shared Library

In recent weeks we’ve been creating a series of guides to various components of the Google AdWords interface to help advertisers understand all of the features and functionality available to them within AdWords. This is the first installment in our series on how to make the most of the Google AdWords left navigation, and we’ll be focusing on the AdWords Shared Library.

What Lives in the Shared Library, and What Purpose Does it Serve? Within the AdWords Shared Library are three core elements:Audiences – These are specific segmentations based on interest and the way people have interacted with your site (for more information on audiences check out our AdWords audience tab guide) that you can leverage within your display campaigns.Campaign Negative Keywords – These are negative ke... > Read more

March 01, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Bid Management for the Overworked Advertiser, Part 2: CPA Bidding with Conversion Optimizer

Recently we’ve been sharing several specific tips designed to help novice to intermediate AdWords advertisers with more on their plate than just managing pay-per-click campaigns to get greater efficiencies out of PPC marketing. We published a two-part series on some simple reports that can unearth thousands of dollars in PPC savings:AdWords Quick Wins: Two Reports that Could Save You ThousandsAdWords Quick Wins Volume 2: More Reports that Could Save You ThousandsWe also shared a basic methodology for managing bids for advertisers with minimal time and resources.

In this post we’ll walk through an alternative to that approach for the same overworked AdWords advertisers: CPA bidding in AdWords.What Is CPA Bidding and Who Should Use It?CPA bidding, or cost-per-action/acquisition bidding, ... > Read more

February 27, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Guide to Google AdWords' Left Navigation: Using Shared Libraries, Reports, & Custom Alerts

In recent weeks we’ve been working through a series of posts on various components of the AdWords interface that are designed to help advertisers better understand all of the different options and features available to them within Google AdWords. To date we’ve covered:AdWords Ad ExtensionsAdWords Reporting via the Dimensions TabAdWords Campaign SettingsCreating & Analyzing AdWords AdsThe Google AdWords Audience TabGoogle AdWords Auto TargetsIn the next series of posts, we’ll focus on a somewhat overlooked component of the AdWords interface: the items contained in the AdWords left navigation within the campaign tab.

What’s in the Left Nav within the Campaigns Tab?Within the left navigation in the campaigns tab you’ll find a series of interesting tools that allow you to report o... > Read more

February 23, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

The Overworked Advertiser's Guide to AdWords Bid Management

If you read many PPC blogs, you know that there are a ton of interesting and clever tips and tricks that you can leverage to squeeze more efficiency out of your online marketing campaigns. The trouble is, if you’re running an AdWords account there's a fair chance that you’re:Running your own business as wellResponsible for several other components of your company’s marketingSpending real money on AdWords, but not enough to hire an agency or full-time employee to manage itThis forces you to rule out a lot of those tips and tricks, simply because they won’t have a big enough impact for the time they take to implement – naturally, you have to weigh any optimization efforts you might make against other areas of your business you could be improving.

While understanding that specific tw... > Read more

February 21, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Quick & Dirty Guide to Google AdWords Auto Targets

Recently we’ve created a series of guides on various parts of the AdWords interface designed to help advertisers better understand all of the features and functionality available to them within AdWords, including:AdWords Ad ExtensionsAdWords Reporting via the Dimensions TabAdWords Campaign SettingsCreating & Analyzing AdWords AdsAdWords Audiences & the Audience TabIn this post, we’ll focus on another area within the AdWords interface: the Auto Targets tab.

What Is the Google AdWords Auto Targets Tab?Many people new to AdWords wonder what this tab even is – in fact the tab is irrelevant for some AdWords advertisers. The auto targets tab is a component of Google’s product listing ads. If you sell e-commerce products, you likely (and should) have a Google Merchant account. (As ... > Read more

February 16, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 2

AdWords Quick Wins, Volume 2: More Reports that Could Save You Thousands

Last month we shared two simple reports that could save you thousands in wasted AdWords spend: search partner performance and device performance. These types of reports are great for small and medium-sized businesses because (once you know they exist) they only take a few minutes to pull, and they can give you quick insight into a dimension of your campaign you may be altogether neglecting.

Today we’ll walk through two more easy to pull reports that could uncover thousands in potential savings: the placement report and the audience report.Quick Win #1: The Google AdWords Placement ReportThe AdWords search query report is frequently talked about on PPC blogs like this one (we did a whole series on search query mining, for instance), but placement reports get less coverage, and subsequently... > Read more

February 13, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

How to Create Google AdWords Audiences

This is the third and final post in a series on the Google AdWords Audience tab. In the first post in the series, we walked through what an AdWords audience really is and the types of audiences you can target and in the second post we focused on the reporting options available via the audience tab and what you can do with the data.

In this post we’ll focus on best practices for creating specific types of audiences within the AdWords interface for your Google AdWords display campaigns.What Audiences Can You Create?Before you can create strategic audiences you need to understand what characteristics can make up an AdWords audience. In creating the audiences that live within the audience tab, there are two core types of segments you can target:Specific Category InterestsThis is an option to ... > Read more

February 09, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Quick Guide to Google AdWords Audience Reporting

This is the second post in a series on the Google AdWords Audience tab. In the first post in the series, we walked through what an AdWords audience really is and the types of audiences you can target. In this post we’ll focus on the reporting options available via the audience tab and what you can do with the data.

Why Wouldn’t My AdWords Audience Reports Show?Before you can determine what to do with your audience reporting data, of course, you need to actually have the data. Many accounts will show something like this:If you haven’t already created and targeted a specific audience, you’ll be presented with the message above (“There are no targets in this campaign”). Similarly, if you’ve chosen the specific targeting method within campaign settings under network setting option... > Read more

February 06, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Audience: What Is an AdWords Audience?

This is the first post in a series on the Google AdWords audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to AdWords display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.What Constitutes an AdWords Audience?An audience within AdWords is a means of segmenting or targeting your display campaigns.

With audiences you can do either of two options:Target all audiences and adjust bids for different audience typesTarget only specific audiences and exclude others (using audiences as a targeting mechanism in the same way you would placements, keywords, or other means of targeting specific visitors or searchers)What Types of Audience Can We Target?The actual “audiences” or segment... > Read more

February 02, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

The Ultimate Guide to the Google AdWords Audience Tab

Recently we’ve been running a series of in-depth guides to various parts of the AdWords interface. So far, we've covered:AdWords Ad ExtensionsAdWords Reporting via the Dimensions TabAdWords Campaign SettingsCreating & Analyzing AdWords AdsIn the coming days here on the blog we’ll be continuing with this series, focusing next on the Google AdWords Audience tab.

Display ads are now an over $5 billion dollar business for Google and growing rapidly, and understanding how to leverage tools like audiences within your AdWords display campaigns can be a powerful means of driving large amounts of targeted traffic. For that reason, we’ll walk through the audience tab and cover:What is an “AdWords audience”?How can you leverage the reporting data in the audience tab to help optimize your... > Read more

February 02, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Basics: 5 Things to Get Right First

We’re in the midst of a series of posts designed to explore different pieces of the AdWords interface in-depth. The idea with these series is to make what’s become a pretty daunting and complex interface more accessible for the average AdWords advertiser. Thus far we’ve covered:Google AdWords Ad ExtensionsGoogle AdWords Reporting via the Dimensions TabGoogle AdWords Campaign SettingsCreating & Analyzing Google AdWords AdsAnd while we certainly hope and think that these guides have been useful (and will be continuing the series of series by focusing on the audiences tab next) it’s also valuable to pull back and help focus those same advertisers we’re trying to help with these guides by emphasizing that while having a thorough understanding of the AdWords interface is great, ge... > Read more

January 30, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1
 
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