Tom Demers Posts from the Internet Marketing Blog

Announcing: WordStream/Acquisio Partnership

  Today at SMX East (come visit us at booth 318 if you're at the show, by the way!) we announced a partnership with Acquisio, a paid search marketing and performance media platform designed for agencies. We recently announced a similar partnership with gShift Labs - both software companies will be leveraging the WordStream Keyword Tool API to offer additional functionality to their customers.

Acqusio has a nice write-up on the API integration and what it means to their customers. Not unlike the gShift announcement, the really exciting part of the partnership for us is the chance to work with really smart people and to have a cutting-edge software company leveraging our API and delivering our technology to their customers to help them succeed with paid search marketing. Intereste... > Read more

October 04, 2010     |   Written by: Tom Demers   |   Posted In: WordStream   |   Comments: 0

Ontolo Link Building Tools v2 Beta: Sign Ups Limited!

Just a quick notice that our friends at Ontolo have a new version of their link building software coming out - we've reviewed the Ontolo link building software before, and we're excited to get our hands on the latest version. Garrett and Ben from Ontolo are only accepting 250 beta users so that they can integrate feedback and work closely with users to get the software right before releasing it to the world.

You can sign up to be notified of beta availability here, and if you do be sure to stop back and let us know what you think! ... > Read more

September 28, 2010     |   Written by: Tom Demers   |   Posted In: Link Building   |   Comments: 0

SEOvenger Hunt - SEO Scavenger Hunt from Our Friends at Link Assistant

Our friends over at Link Assistant put together a fun contest: it's an SEO Scavenger hunt. We contributed a bunch of WordStream for SEO subscriptions, and our pals at the SEO Dojo, SEM Rush, and of course Link Assistant chipped in with tons of great stuff as well. Also, today's clue is hidden on our blog! The prizes total almost 8k in great software! Go check out the contest today! ... > Read more

September 28, 2010     |   Written by: Tom Demers   |   Posted In: SEO Marketing   |   Comments: 1

gShift Labs Integrates the WordStream Keyword Tool API

After meeting with gShift Labs CTO Chris Adams at an SES conference, we realized there was a great partnership fit, and today we're announcing that gShift Labs has integrated the WordStream Keyword Tool API into their Web Presence Optimizer. The team at gShift has built out an entire page dedicated to detailing how the WordStream Keyword Tool API is leveraged within the gShift product.

Here's a screenshot of the implementation: We're really excited about the implementation because it's extremely validating for the WordStream API to have companies like gShift programming against and leveraging our data and our algorithms within their software. We've been able to get a closer look at the gShift software and have gotten to know their team, and they're a very smart bunch solving some interest... > Read more

September 27, 2010     |   Written by: Tom Demers   |   Posted In: WordStream   |   Comments: 1

PPC Blog PPC Training & Community Review

We've reviewed PPC Blog here before but since that post they've added a members-only training and community portion of their site that I've had a chance to spend some time with, so we thought it was worth reviewing the training and community aspects of the site. Why Bother with a Training/Community Site? One of the common objections you'll hear to paying for content (whether it's a how-to eBook or the Wall Street Journal) is that you can get seemingly similar content for free.

I touched on this in my review of SEO Book's training and community site, but I think that as content and data become more and more omnipresent and commoditized, a lot of the opportunity to create great products that make people better at what they do lies in how you slice, dice, and represent portions of that c... > Read more

September 22, 2010     |   Written by: Tom Demers   |   Posted In: Paid Search Marketing   |   Comments: 0

Google Instant: Told Via Search Story

There is already lots and lots (that one's my personal favorite) and lots of great insight and analysis surrounding Google Instant, and we'll have some of our own here on the blog in the next couple days, but for now we just have a look at how an average (i.e. non-tech savvy, doesn't know who Eric, Larry, or Sergei are) searcher might hope to gain undestanding about Google Instant:    ... > Read more

September 08, 2010     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 0

How to Exclude an IP Address: AdWords IP Exclusion Tool

Google has an interesting tightrope to walk with their AdWords platform in that they have two central competing interests:They want to make the system intuitive to use and easy for the "tail" of AdWords advertisers to spend money with.They need to continue to make AdWords a profitable channel for the top advertisers, who represent the bulk of the money spent on their platform, and they need to present power users with access to power tools.

To date the way they've handled this is to offer defaults on the front end that encourage spending, with advanced features that help optimize larger spends available but less accessible (which possibly accounts for their alarmingly high churn amongst small businesses).A great example of this push-spend-in-the-front-intelligent-features-in-the-back is the... > Read more

August 16, 2010     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 5

Google Graveyard: A History of Google Flops & Failures (INFOGRAPHIC)

On the heels of Google closing down Wave there have been some great articles on Google's past failures, and we thought it would be fun to do an infographic on the subject; click the image below to see the larger version, and please Digg/Stumble/etc. if you like it !   ... > Read more

August 11, 2010     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 5

The History of Web Search Engines (INFOGRAPHIC)

We put together a new infographic about The History of Search Engines. You can take a sneak peek below, or head on over to the full-sized infographic: ... > Read more

August 03, 2010     |   Written by: Tom Demers   |   Posted In: Search Engines   |   Comments: 1

How Much Do People Know About You on the Internet? Facebook/Google Privacy Infographic

We created a fun (unless you're paranoid; then it's probably just unnerving) infographic that cronicles some of the things people can get access to on the Internet, particularly via Google and Facebook. You can get at the full infographic by clicking on the below. Please Digg/link/etc. if you're so inclined: Feel free to add your 2c in the comments as well, thanks! ... > Read more

July 27, 2010     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 1

How to Leverage $1000s in Engineering Costs to Turn Visitors Into Leads...for Free

In the year plus we've been in the market, we've added a series of free utilities to WordStream.com, including: The Free Keyword Tool The Free Keyword Niche Finder The Free Keyword Grouper Several Free Search Engine Marketing White Papers Free Internet Marketing Articles The idea being that we're able to introduce prospective WordStream clients to our products and our philosophies and methodologies as a company.

Visitors to the WordStream site get something of value - a tool they can leverage to improve their search marketing results or content that offers actionable suggestions about how to get more out of search engine marketing - and in exchange we get permission to introduce them to solutions that we offer on a subscription basis. This is such a win-win for us, we thought other busi... > Read more

June 08, 2010     |   Written by: Tom Demers   |   Posted In: WordStream   |   Comments: 2

Venture Capital & Marketing - A VC's Perspective on Marketing, SEO, PPC, & Search

Recently I had a chance to pose a series of questions to Greg Gretsch, a partner at Sigma, one of our investors' venture capital firms. We recently recieved a second round of venture funding and while I was a member of the WordStream team when Larry got our first round of funding, I've never really been actively involved in raising capital.

I had a lot of questions around how venture capitalists view marketing programs and the search space, which Greg was nice enough to answer in his post on the marketing portion of your venture pitch. Greg spent even more time answering some of my follow-up questions via Email, and gave us the green light to post the answers on the blog. Since a lot of the audience here is either working in a marketing department, trying to learn SEO/SEM and grow them as... > Read more

May 24, 2010     |   Written by: Tom Demers   |   Posted In: Venture Capital   |   Comments: 1

A New Kind of Pay-Per Click Reporting: The WordStream for PPC Dashboard

We don't typically talk about specific feature updates to our own products here on the blog,  but as early as tonight we're launching something to our customers and trialers that I think is really pretty interesting and novel, and actually may be interesting for people doing any kind of paid search marketing work, so I thought I'd share it here.

What is the New Feature, and Why is It Interesting? We've released internally (we're pushing it live to customers and trialers very soon) a WordStream dashboard. The reason this is interesting is because it's chock full of reports that you've almost certainly never seen before, and because it's a dashboard you can take action against. The core competencies for the WordStream product revolve around discovering profitable keywords, identifying ... > Read more

May 13, 2010     |   Written by: Tom Demers   |   Posted In:   |   Comments: 2

The New Google UI: What this Means for "Search Wars V2"

Elisa had a great write up on the new Google design, and I was able to contribute some thoughts in a piece that ran in USA Today, but I had some additional thoughts on the new design, Bing's design, and what it all means for search marketers that I thought I'd share here. The Bing/Yahoo Merger I mention in the piece that "the whole will be greater than the sum of the parts" when Bing and Yahoo finally consumate their search merger.

What I mean by this is that advertisers will be more likely to move to the single platform with better reach (BingHoo), and that Bing's access to their once-competitor’s technology will (eventually) make their algorithm better. Beyond that, the increased market share will be self-reinforcing; it’ll allow Microsoft to invest more resources ... > Read more

May 11, 2010     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 1

WordStream Wins Always On On Demand 100 Award

Every year Always On puts together a list that "recognizes companies with game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. " This year they've included WordStream on the list. As a young company, being included on these sorts of lists is validating for a number of reasons, but most notably we're impressed by: The Company We Keep - There are some very, very smart companies on this list solving some incredibly challenging problems.

Included in the list is a series of fellow Sigma Partners backed companies like Nasuni, oDesk, Responsys, and Zetta. The Process - Always On has a very discerning process for the selection of this list, which always makes inclusion more gratifying. Consistent Validation - Winning multiple awar... > Read more

April 07, 2010     |   Written by: Tom Demers   |   Posted In: WordStream   |   Comments: 0

SEO Book Guest Post: 3 Steps for Optimizing Content for Long Tail Keywords

Our friend Aaron Wall was nice enough to publish a guest post on the SEO Book blog. The post is titled 3 Steps for Optimizing Content for Long Tail Keywords and in it I walk through three steps for effectively targeting multiple long tail keywords within your content: Step 1 - Build a Long Tail Keyword Basket Step 2 - Put it On the Page Step 3 - Build Links for Your Long Tail Keyword Basket Please go check out the post if you have a minute!   ... > Read more

February 22, 2010     |   Written by: Tom Demers   |   Posted In: Keyword Marketing   |   Comments: 0

Announcing WordStream's Affiliate Program: PPC and SEO Affiliate Program Launches

Today we're announcing that we're launching a brand new affiliate program that will allow other Web publishers to promote our products - and get paid for it! This is a first-run, "beta" version of our affiliate program so we're welcoming feedback. In attempting to make the program a success for affiliates, their audiences, and of course for WordStream, we've created two types of pay outs for affiliates: Pay-Per Lead for PPC - We have a keyword management solution for pay-per click advertising on search engine platforms such as Google AdWords.

This product has it's own pricing and we offer a free trial and frequently have potential customers request a live demonstration of the product. As such, we've decided to pay for leads people drive to this product. Pay-Per Sale for SEO - W... > Read more

February 16, 2010     |   Written by: Tom Demers   |   Posted In: Affiliate Marketing   |   Comments: 7

Recommended Reading: PPC Blog, from the Folks Who Brought You SEO Book

My favorite way to find quality blogs (and books and movies, for that matter) is via recommendation. Towards that end, I thought I'd share a PPC Blog you might not be reading (every so often we share a list of our favorite search and online marketing blogs). Aaron and Giovanna Wall of SEO Book fame (see our SEO Book review here) have started collaborating on a sister site that focuses on PPC.

The content is really strong, offering a very similar level of high quality how-to and industry trend material. They recently launched a very clever AdWords tax calculator that can help give you an indication of how much you might be wasting on paid search. Here is some of the content they've churned out so far: A PPC Copywriting Guide A Post on Leveraging Search Query Reports (Though of course we a... > Read more

February 01, 2010     |   Written by: Tom Demers   |   Posted In: Paid Search Marketing   |   Comments: 0

Thanks for the SEMMY!

I was lucky enough to win a SEMMY for best 2010 PPC article. Many thanks to Matt McGee and David Mihm for taking the time to highlight various contributions within the search space, and thanks also to the PPC Hero blog for letting me put the post up there. I wanted to highlight some of the other winners: The link building category was stacked with three strong articles.

Our friend Garrett French churns out a ton of great stuff with staggering consistency, and anyone with any serious level of familiarity with the industry is familiar with Weip, who's similarly impressive in terms of consistently high-quality content creation. The blogs and blogging category is another deep one, with the Guide to Guest Blogging being a really great overview on how to effectively execute on external po... > Read more

February 01, 2010     |   Written by: Tom Demers   |   Posted In:   |   Comments: 1

Looking for a Job? Five Tips and a Few Open Positions

It's been a really exciting first year for WordStream, and the WordStream team is growing (so much so that we had to move to swanky new digs to accomodate all the new hires), and we're looking to add a few more. Since most of our blog's audience is in the sales and marketing space, I thought we'd throw the job here to see if anyone's interested in applying.

And, to try to make the post a little more interesting for any of you who aren't looking to move right now (and because I'm poring over resumes and it's fresh in my head) I thought I'd put out a few tips that will help get you hired the next time you go to look for work (or at least would if you were applying for a job with the WordStream marketing team). How to Get a Job in Search Marketing (and Other Industries/Disciplines) We'll sta... > Read more

January 06, 2010     |   Written by: Tom Demers   |   Posted In: WordStream   |   Comments: 2
 
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