When trying to improve Quality Score across the board, it would seem intuitive that eliminating keywords with low Quality Scores would be a step in the right direction. However, blindly deleting all low-quality keywords in your account is not always the best solution. Think about improving Quality Score the way you would think about eliminating a pest infestation.
If you’ve ever had any problem with pest control, you know that killing off your unwelcome visitors is not enough. In order to implement an effective pest control program, you need to identify the variable sources of the problem and find ways to combat/change them. Why are the pests there in the first place? Is it climate-related? Is it material-related? Do they have a readily available food source? Is there a nest somewh... > Read more