Blog List

Five Ways to Repurpose Marketing Content

On October 18, 2010
0

Ideally you would be able to produce multiple new blog posts, press releases, case studies and newsletters every day, bolstering your company's supply of marketing content and appealing to Google's love of freshness. But the reality is you are not a machine, and can only write so much during your workday.

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What Is Modified Broad Match?: Using the Broad Match Modifier in PPC

On August 18, 2010
10

Google recently introduced a new AdWords feature that lets you create keywords that are more targeted than broad match, yet have a greater reach than phrase or exact match.

With modified broad match, you put a plus sign (+) in front of one or more words in a broad match keyword. The words that are preceded by a (+) sign must appear in the user’s keyword phrase exactly or as a close variation. 

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Recommended Resources: Dana Lookadoo

On July 12, 2010
7

This week’s recommended resource is SEO consultant Dana Lookadoo. Dana recently started a new SEO consulting company called Yo! Yo! SEO. Her philosophy is that businesses should be engaging in online conversations (which she calls shouting “Yo!”) in addition to optimizing their content for search.

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Bing PPC vs. Google PPC

On May 10, 2010
12

Bing PPC

Since the Microsoft Bing search engine was unveiled about a year ago, it has garnered a fair amount of media attention. Much of the attention has revolved around Bing’s potential threat to Google’s market share. It looks like Bing is indeed emerging as a danger to Google. Watch out Google! Bing PPC advertising is gaining ground.

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