Blog List

47 Amazing Facts About Social Media That Will Blow Your Mind

On November 13, 2015

Social media has changed the way we do pretty much everything. I bet some of you can’t even remember a time before social media!

Social media facts

Check out these 47 amazing social media facts – you could even share them with your own networks to demonstrate how knowledgeable you are.

4 Tips for Creating Amazing Facebook Landing Pages

On November 6, 2015

If you’re not already using Facebook advertising, you probably know you should be – it’s cost-effective, the reach is huge, and the targeting capabilities are phenomenal.

But there’s more to Facebook Ads than just the ads! If your campaigns are going to succeed, you also need great Facebook landing pages. Although creating compelling visual ads for your Facebook campaigns is crucial, it’s only half the battle – your accompanying landing pages need to be just as strong (if not more so) to ensure your visitors go the distance and convert.

Facebook Landing Pages

9 Killer Demand Generation Strategies for New Brands

On October 22, 2015

One of the biggest challenges for new businesses, particularly startups and other companies operating in crowded markets, is demand generation. Distinctly different from lead generation, demand generation is a much more involved process – which makes it all the more challenging for new brands.

Demand generation

In this post, we’ll be covering what demand generation is, how it differs from “traditional” lead generation, and going over nine demand generation strategies for new brands.

The Rise of Ad Blockers: Should Advertisers Be Panicking?(!!)

On October 2, 2015

Ad blockers have been around for years, but online advertisers all over the world have been freaking out about these software programs lately. Some news websites have even gone as far to say that ad blockers will herald the end of the Internet as we know it.

What exactly is going on with ad blockers, and as an online advertiser, should you be worried?

ad blockers 

Room Service! 7 Essential Hotel Marketing Strategies

On September 23, 2015

When I was thinking of how best to open this post on hotel marketing, several possibilities occurred to me. I could’ve made a pithy reference to The Eagles’ seminal 1976 single “Hotel California.” I could’ve joked about staying out of Room 217, a tip of the hat to Stephen King’s classic 1977 horror novel The Shining (but definitely not the Stanley Kubrick cinematic adaptation, which while a perfectly good movie, is vastly inferior to King’s novel). I could have talked about the difficulties of running a remote motel while living with a domineering mother. Fortunately for you, I decided against all of them, and chose to get straight to the point.

Hotel marketing AdWords hotel ads

10 Crafty Strategies for Etsy Marketing & Other Craftmakers

On November 12, 2015

If you’ve ever browsed Etsy when searching for a gift for a loved one, you already know a little bit about the world of maker businesses and the handmade crafts scene. What began as a way for arts and crafts enthusiasts to make a little money on the side has quickly become one of the hottest markets in retail, and consumers are clamoring to get their hands on handmade, artisanal goods made by real people, not fresh off a conveyor belt.

Etsy marketing

In this post, we’ll be covering some of the obstacles that are unique to handmade businesses, as well as tips and techniques on how you can overcome them.

RankBrain: A Primer on Google’s Artificial Intelligence Technology

On November 4, 2015

Geekier search marketers often make jokes about Google becoming a real-life Skynet (the artificial intelligence that becomes self-aware and destroys humanity in The Terminator movie franchise), but they’re closer to the truth than they might think. According to recent reports, Google has deployed an artificial intelligence nicknamed RankBrain to handle approximately 15% of the volume of search queries Google receives every day.

RankBrain Google is Skynet 

For science and tech geeks, this is nothing short of incredible. In this post, we’ll cover everything you need to know about RankBrain and what it means for not just the future of Google, but the future of information itself.

Our Top 10 Best Holiday Marketing Strategies EVER!

On October 15, 2015

By now, you’ve probably noticed that stores like Target have already started sneaking holiday decorations into their displays. Pumpkins might be the star of the show for now, but before you know it, wreaths and Christmas trees will take their place, and the annual holiday madness will begin.

Holiday marketing tips Target lines

For shoppers, this can be the start of a miserable time of year. For marketers, however, it’s never too soon to start thinking about how to leverage holiday fever to maximize the impact of their campaigns. In this post, we’ll be revisiting some of our most successful holiday marketing strategies from previous years.

WordStream’s Best of the Month: September

On October 1, 2015

September was a pretty big month, news-wise. Pope Francis made his first official visit to the United States. NASA found water on Mars, bringing us one step closer to discovering alien life on another world (albeit life without flying saucers or ray guns). Trevor Noah officially took over the reins of The Daily Show from beloved former host Jon Stewart. However, there was plenty going on in the world of PPC and digital marketing, too.

Water on Mars

Everything You Need to Know About the Google/Alphabet Move

On September 4, 2015

Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You've probably already noticed the transition to the new-look Google logo, which aligns more closely with the aesthetic of its new parent company.

Google Alphabet new logo