Blog List

18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium

On December 15, 2016
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For digital marketers, there’s no better social network than Twitter. However, despite being the most popular social media channel for marketing professionals by far, Twitter does have its limitations – most notably, the platform’s trademark brevity. Twitter is perfect for catching up with the latest news from the ever-changing world of digital marketing, but when you’re craving content with a little more substance, where do you go?

Medium.

 Best marketers on Medium

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7 Powerful Grassroots Marketing Ideas

On December 8, 2016
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PPC and paid social campaigns are among the best ways to grow your business, but sometimes, you have to go back to basics and rely on more traditional techniques – with a digital twist – to find new customers for your products or services.

Grassroots marketing can be an excellent way of getting the word out about your business. This can be especially powerful for small, locally focused businesses with a brick-and-mortar location.

 Grassroots marketing

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The Seriously Comprehensive Guide to B2B Content Marketing

On December 1, 2016
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I don’t even want to try and guess how much content about B2B content marketing is out there. There are possibly thousands of guides on everything from brand voice and editorial style to market segmentation and content amplification.

Unfortunately for newcomers, most of this content is absolutely terrible.

 B2B content marketing

B2B content marketing, or business-to-business content marketing, can be very challenging, and it’s only going to become more so in the coming years (if such a thing were possible).

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How Teamwork & Strategy Help a Financial SaaS Company Succeed

On November 11, 2016
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Finding a PPC agency is like finding the right partner. Even if an agency seems completely compatible with your business goals, it takes time and commitment to achieve those goals.

Unfortunately, it doesn’t always work out. This was the situation in which Carolyn Bradley of Adaptive Insights found herself when the financial forecasting software company brought its PPC campaign management back in-house after an unsatisfying experience with an agency.

Adaptive Insights team photo

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6 Ways to Optimize Images for Commercial Intent Searches

On November 3, 2016
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The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask).

Fortunately, Google served up the image I needed – and if you’ve seen the movie, you can probably guess what it was – but it also provided me with a range of sponsored image results, too:

Optimizing images for commercial intent Scanners 

Obviously, I wasn’t looking for an image of that type of scanner, but it did get me thinking about images and commercial intent searches.

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