Blog List

25 Ways to Increase Sales Online

On February 3, 2016
2

Increasing online sales is the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike – it looks a lot easier than it actually is.

Increase sales online

Fortunately, there are dozens of ways you can make more sales online, many of which you can implement right away. Some of these tips focus on specific strategies you can implement, whereas others are more generalized. In this post, we’ll be looking at 25 such strategies, so whether you sell physical goods or run a service-based business, here are 25 actionable techniques you can use to increase online sales.

Greater Focus, Greater ROI: How WBC Succeeds in a Specialized Market

On January 28, 2016
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Managing a PPC campaign for an ecommerce website can be a considerable challenge, even for sites with limited product lines. But what happens when you have tens of thousands of products, all of which are aimed at various highly specialized audiences? Things can get complicated quickly. Derek Gales, Digital Marketing Manager of WBC, knows this better than most.

21 Amazing Facebook Facts You Didn’t Know

On January 14, 2016
8

Love it or hate it, there’s no getting away from Facebook. The social media behemoth’s influence can be seen in every corner of the Web, from the site’s growing underground popularity in China (where the site is banned) to the fact that approximately 30% of American adults get their news from Facebook.

Facebook facts you didn't know

As you’d expect from the world’s most popular social media site, Facebook has a fascinating story – and more than a few trivia tidbits that might surprise you. Here are 21 amazing facts about Facebook that will prove just how remarkable the site really is, and may offer a glimpse of what we can expect from Zuckerberg and his team in Menlo Park in the future.

25 Digital Marketing News Sources You NEED to Be Reading

On January 5, 2016
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To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters.

Marketing news

With that in mind, I’ve gathered 25 of what I consider essential sources of the latest marketing news. From breaking headlines to in-depth analysis of emerging trends, these publications will see you right when it comes to the bleeding edge of digital marketing.

The Absolute Best of the WordStream Blog: 2015

On December 31, 2015
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It’s been a hell of a year in digital marketing. This year saw some of the most exciting developments in online advertising, social media, and content marketing we’ve ever seen, and not a month passed when we weren’t excited by a breaking news story or a new feature that lets us reach our audiences more effectively.

Best of the WordStream blog 2015

With New Year’s Eve upon us, we at WordStream wanted to look back at our most popular posts of the year and see how the topics that were trending on our blog reflected wider trends in search and digital marketing in general.

Our Best Social Tips Ever & 9 More Top Posts from January

On January 29, 2016
2

This time last year, the Greater Boston metro area was buried under roughly three feet of snow. Transport ground to a halt, power outages were widespread, and the Empire’s menacing AT-AT walkers terrorized the fleeing rebels as they abandoned their underground bases*.

This year, we barely got a dusting – unlike much of the South, which, by all accounts, is ill-equipped to handle this kind of weather.

 Raleigh NC snow chaos car on fire

What 4” of snow looks like in Raleigh, NC

*This didn’t actually happen, I just wanted an excuse to mention Star Wars again.

Does Facebook Advertising Work?

On January 25, 2016
1

Whether you’re curious about the ads you’ve seen in your News Feed or are considering diversifying your digital marketing strategy to incorporate paid social, you’ve probably asked yourself the same question: does Facebook advertising work?

Does Facebook advertising work?

It’s a perfectly reasonable question, regardless of how familiar you are with paid social. Fortunately, there’s a short, easy answer: yes, Facebook advertising works – incredibly well.

Our 13 Best Social Media Marketing Tips Ever!

On January 11, 2016
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Just like the audiences you’re hoping to target on Facebook and Twitter, there’s no one-size-fits-all approach to social media marketing. The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you can market your goods and services, and while getting started with social media marketing is relatively straightforward, knowing how to launch, run, and optimize your campaigns from the outset is critical.

Social media marketing tips

Whether you’re launching a brand-new social media marketing campaign this year or optimizing an ongoing initiative, we’re here to help. In today’s post, we’ll be revisiting our best social media marketing tips from the past several years. From identifying and targeting the right audiences to expanding your reach across several different social media sites, there’s something for everyone.

WordStream’s Best of the Month: December

On January 1, 2016
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I was going to open this post with an enthusiastic “Happy New Year!”, but since you may be reading this post with a monstrous hangover (though I’m guessing probably not), all I’ll say is that I hope you had a great night last night, and that most of the common hangover cures you’re familiar with don’t actually work.

WordStream's best blog posts December

Although we were all very excited to see which of our blog posts had performed the best during the course of 2015 (cue that awkward period of several weeks when we forget to type/write “2016” and write “2015” instead), we were just as enthused to look back at our content from December to see what posts resonated with you all in the weeks leading up to the holidays. Enjoy! (And don’t forget to drink plenty of water).

Our 13 Best Content Marketing Tips… Ever!

On December 28, 2015
3

Although paid search is our primary focus here at WordStream, we (along with almost every other company these days) are also in the media business. Purely by virtue of having a blog, we’re constantly looking at ways to not only optimize our content’s performance, but improve the content itself.

Content marketing advice

Since content is such a big part of what we do here at WordStream, we wanted to look back at our content marketing advice and collect it all into one, invaluable post. However, we weren’t “content” (pun most definitely intended) to focus on our content marketing advice from 2015, but rather the very best content-related content from the entirety of the WordStream blog.

So here we are – the best content marketing advice we have to offer. Whether you’re a seasoned blogger with strong traffic or a fledgling newbie with a small (yet beautiful), brand-new blog, you’ll find plenty of actionable advice you can use immediately in these 13 tips and strategies.

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