Blog List

Getting Started with Google Advertising [Video Series]

On November 1, 2016
1

We know there are a lot of people out there with questions about Google AdWords – what it is, how it works, and how to do it effectively. We also know you’re all really busy! That’s why we decided to turn some of our most popular AdWords guides into three quick one-minute videos. Each video provides a high-level answer to three questions that are common among new Google advertisers. If you’ve got three minutes, you’ve got time to learn a little about how Google advertising works!

google advertising benchmarks

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10 Question-Based Keywords that Drive Tons of High-Quality Traffic

On August 9, 2016
2

I’ve already shared some tips with you for ranking in Google’s featured snippet, the first of which is to target complex question queries rather than simple queries that can be answered by Wikipedia or by Google itself – see the query below where Google anticipated a weather search and showed me the weather forecast right from the browser search bar in Chrome!

how to target question keywords

Here’s the reason you should target complex questions: Anyone can answer an easy question, but by providing smart answers to hard questions, better than anyone else on the SERP, you position yourself as an expert that your site visitors can trust. That means those visitors are more likely to come back for more, and more likely to convert.

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9 Easy Ways to Improve Your Marketing Resume

On May 2, 2016
5

I’m not going to mince words: Hiring kind of sucks.

First, if I’m hiring for a marketing role, that usually means someone on my team is moving on, and that’s bittersweet. It’s great to see people I’ve worked with grow and try new things, but it’s also sad to see them go. Second, and worse, hiring takes up a ton of time. It can be so hard to find the right person!

improve your marketing resume

The struggle is real

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5 Quick & Actionable Tips for Better Content Marketing Images

On March 1, 2016
8

Hey guys, you know you should be using images in your content marketing, right? RIGHT?

Apparently, you don’t! I see blog posts every week that have exactly zero images. It shocks me that anyone would publish a blog post without a single image, but this tragedy happens every day. *sob*

content marketing image tips

If you’re not already using images in all your content, here’s why you need to...

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3 Cool New Keyword Tools for Generating Content Ideas

On December 1, 2015
9

You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas. The WordStream Free Keyword Tool and AdWords Keyword Planner are old, reliable favorites, but here are three newish/new-to-me keyword tools that I’ve been using lately to find new keywords to conquer.

cool keyword tools

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3 Tips for Ranking in the Featured Snippet (AKA Position Zero)

On October 13, 2015
7

It was the great Pete Meyers, better known as Dr. Pete, who got me thinking of Google's Featured Snippet as “Position Zero” back at Mozcon this summer. That’s because Google sometimes features your content in the Answer Box even if you’re not in position 1. It’s like skipping a grade in school, but on the SERP!

Check out the results below – our post is featured in the Answer Box even though it ranks #2 in the regular organic results, after the #1 Google support result:

google answer box tips

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