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Call Metrics: How to Measure the Quality of Your Call-In Leads

On September 16, 2014
0

As you know, if you’re a customer or a regular reader of the WordStream blog, we’ve recently added call tracking features to our PPC management software. Call tracking is a crucial piece of the puzzle when it comes to accurate measurement of return on ad spend, since many prospects and customers choose to pick up the phone and call your business when they see your PPC ads, rather than visiting your landing page and filling out a form.

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Interview: Learn the Secrets of Online Community Management from Moz’s Erica McGillivray

On August 4, 2014
10

Erica McGillivrayToday I’m happy to share an interview I did over email with Erica McGillivray. Erica is a die-hard geek who spends a ridiculous amount of time being nerdy (her words, not mine!), both professionally and personally. At Moz, she's the senior community manager and helps wrangle a community of over 400,000 members, co-runs the annual MozCon conference, and works on whatever else is thrown her way.

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The 3 Types of Links that Send Legit Referral Traffic

On July 23, 2014
26

I know for most of the year I’ve been telling you that links are going to lose value – and I still think it’s true. However, I’ve been careful to point out that for now, links are still pretty powerful stuff in SEO.

Further, even if links eventually lost all their (direct) power to move your rankings, they’d still have value for you as a marketer, because links are great for exposure and branding.

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Get Happy with WordStream’s Best of the Month

On July 1, 2014
1

A lot of our most popular posts in June had to do with changes in AdWords – new features, new policies, new dashboards, new data. As always, we did the hard work and analysis for you, so instead of trying to parse the AdWords-ese, get the key takeaways from us right here.

best of june

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7 Marketing Clichés that Make You Sound Like a Hack

On June 4, 2014
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Do you know the etymology of the word “cliché”? It’s a printer’s term – back when printers had to physically arrange letters together to form words and paragraphs and pages, they would sometimes arrange common strings of letters or words together on a single plate to facilitate printing those sequences more efficiently. This was also known as a “stereotype block.”

etymology of cliche

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7 Marketing Clichés that Make You Sound Like a Hack

On June 4, 2014
12

Do you know the etymology of the word “cliché”? It’s a printer’s term – back when printers had to physically arrange letters together to form words and paragraphs and pages, they would sometimes arrange common strings of letters or words together on a single plate to facilitate printing those sequences more efficiently. This was also known as a “stereotype block.”

etymology of cliche

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