Blog List

How to Get a Million+ Blog Visits Per Month

On November 24, 2014
11

As more and more brands become publishers, the competition for eyeballs on your content continues to grow. The web is now pretty much littered with blogs – some super successful and others … not so much.

What is it that makes a blog take off and become a hit with readers, to the extent that hundreds of thousands or even millions of viewers tune in religiously every month?

More importantly, what would it do for your business to have a million people reading your blog and sharing your content with other members of your target audience?

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How to Be a Data Scientist: An Interview with Dr. Pete Meyers of Moz

On October 14, 2014
20

Here at WordStream, we occasionally do a “Make a Wish” exercise where everyone gets to make a few (work-related) wishes and we try our best to make them a reality. Recently, I wished to hire a data scientist for the content marketing team. And lo and behold, my wish has been granted! We’re planning to hire for a new data scientist role in early 2015.

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Call Metrics: How to Measure the Quality of Your Call-In Leads

On September 16, 2014
0

As you know, if you’re a customer or a regular reader of the WordStream blog, we’ve recently added call tracking features to our PPC management software. Call tracking is a crucial piece of the puzzle when it comes to accurate measurement of return on ad spend, since many prospects and customers choose to pick up the phone and call your business when they see your PPC ads, rather than visiting your landing page and filling out a form.

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Interview: Learn the Secrets of Online Community Management from Moz’s Erica McGillivray

On August 4, 2014
11

Erica McGillivrayToday I’m happy to share an interview I did over email with Erica McGillivray. Erica is a die-hard geek who spends a ridiculous amount of time being nerdy (her words, not mine!), both professionally and personally. At Moz, she's the senior community manager and helps wrangle a community of over 400,000 members, co-runs the annual MozCon conference, and works on whatever else is thrown her way.

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The 3 Types of Links that Send Legit Referral Traffic

On July 23, 2014
28

I know for most of the year I’ve been telling you that links are going to lose value – and I still think it’s true. However, I’ve been careful to point out that for now, links are still pretty powerful stuff in SEO.

Further, even if links eventually lost all their (direct) power to move your rankings, they’d still have value for you as a marketer, because links are great for exposure and branding.

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